2011-12 Career, Education & Consumer Marketing Media Kit

Olive Tree Publishing Tri-Media Kit

We Get Your
Message To The
Right People.
Whether you want to target African Americans, As you target our multicultural readers, you’ll be
Hispanics, Women or Veterans, we offer you three talking to the employment candidates, consumers as
highly recognized, national diversity publications well as to the diverse suppliers your organization
that will hit your mark: needs.
• Black EOE Journal What’s more, you’ll be given the means to build
• Hispanic Network Magazine strong partnerships with Minority Women Business
Enterprises, Disabled Business Enterprises, Veterans,
• Professional WOMAN’s Magazine
and Disabled Persons. And you’ll be able to reinforce
By running ads in these trusted magazines, you can your company’s message through our exciting
build your nationwide corporate branding, while also advertorial opportunities.
enhancing your corporate image.

2

Olive Tree Publishing Inc. • Tri-Media Kit

Contents 4-6 . . . . . . ABOUT US
Your Diversity Partner
7 . . . . . . . . OUR MISSION
Mission Statements
8 . . . . . . . . ADVERTISING OPTIONS
Branding & Recruitment Advertising
9 . . . . . . . . DIVERSITY BRANDING & RECRUITMENT
Branding, Advertising, Marketing & Recruitment
10 . . . . . . . SUPPLIER DIVERSITY
Bringing Companies & Minority Vendors Together
11 . . . . . . . DEMOGRAPHICS
Demographics & Readership
12 . . . . . . . NATIONAL DISTRIBUTION
Career Fairs, Conventions & Conferences
13-14 . . . . BONUS CONFERENCES
The Power of Three
15-18 . . . . BONUS CONFERENCES
Diversity Conferences by Issue
19 . . . . . . . EDITORIAL PROFILE
Features In Every Issue
20 . . . . . . . EDITORIAL CALENDAR
Quarterly Editorial Opportunities
21-22 . . . DATES
Magazine Tri-Publishing Breakdown
Deadlines & Publishing Dates
23 . . . . . . . RATES
Print Ad Gross Rates
24 . . . . . . . SPECIFICATIONS
Mechanical Specifications
25 . . . . . . . ONLINE
Diversity at your Fingertips
26 . . . . . . . STATISTICS
Audience, Organizations,Industry & Profile
27 . . . . . . . ADDED SERVICES
Exposure & Visibility
28 . . . . . . . ONLINE RATES
Ads, Directories & Sponsorships
29 . . . . . . . ONLINE SPECIFICATIONS
Mechanical Specifications
30 . . . . . . . JOB POSTINGS/A-Z DIRECTORIES
Links, Profile, Postings & Search
31 . . . . . . . ONLINE ADVERTISING
Product Sales & Company Profiles
6845 Indiana Avenue, Suite 200 32 . . . . . . . E-NEWSLETTERS
Links & Profiles
Riverside, CA 92506
33 . . . . . . . E-DEADLINE REMINDER PROMO
Main Office: 951-276-9100 Links & Profiles
Fax: 951-276-1700 34 . . . . . . . ADDED VALUE
www.blackeoejournal.com Benefits & Bonuses
www.hnmagazine.com 35-36 . . . TESTIMONIALS
www.professionalwomanmag.com

3

Olive Tree Publishing Inc. • About Us

We Attend Over
100 Diversity
Career Fairs,
Conventions &
Conferences
For You.
With so many diversity conferences being held around the country and throughout the year,
it’s virtually impossible for you to be present at them all.
So we make it our business to be there, making sure each attendee
has the chance to see our magazines and, hence, your message.
Diversity conferences are ideal settings for making strong impressions on members
and consumers of your target audience.
Our Diversity Trio of magazines can be found inside conference attendee bags, on resource tables
and/or at our booth, giving you the best visibility, exposure and diversity branding.
We will be there for you.

4


We Are Olive Tree
Publishing.
We invite you to partner with Olive Tree Publishing Inc., a WBENC Certified Woman-Owned Business
Company. Let us serve as your diversity solutions provider in achieving all your objectives–from
recruitment and business development to corporate branding.

WHY DO SO MANY MINORITY INDIVIDUALS
AND WOMEN SUBSCRIBE TO OUR MAGAZINES?
We provide the latest, most important diversity news, covering virtually every industry, business and profession.
This includes up-to-date statistics on workforce diversity as well as business-to-business trends.
We offer both recruitment and business opportunities, along with accurate, timely conferences and event calendars.
And, just as important, we spotlight inspiring role models and notable mentors.

FREQUENCY - QUARTERLY
HNM: February (Winter) • May (Spring) • August (Summer) • November (Fall)
BEOEJ: January (Winter) • April (Spring) • July (Summer) • October (Fall)
PWM: December (Winter) • March (Spring) June • (Summer) • September (Fall)

SUBSCRIPTION
Newsstand: $4.50 • 1 Year Subscription: $18.00 • 2 Year Subscription: $30.00
• 3 Year Subscription: $44.00
Corporate Discounts Available

5


We Give You A
Constant Presence
On The Web.
To augment the power of your print ads, we will equip you with a broad array of
Online Services to drive your target audience to your Website.
These range from Corporate Logo Links, E-Newsletters, A-Z Supplier Diversity Directory,
Sponsorship Opportunities and much more.
By maintaining a strong, continuous presence on the Internet, you will always be accessible
to your target audiences. You’ll also have the flexibility to change your company’s message,
add or delete job postings–and more–at a moment’s notice.
Magazines Published Online with Links from YOUR ADVERTISEMENT to YOUR WEB PAGE.
Each magazine may be viewed on the publication's website with our “Issues-Online” special feature.
This feature expands your message to millions of online subscribers
by presenting the entire publication on the website.

6

We Are Olive Tree Publishing

JANUARY
Our Mission
APRIL JULY OCTOBER

WINTER SPRING SUMMER FALL

The Black EOE Journal (BEOEJ) is THE AFRICAN AMERICAN CAREER AND BUSINESS CONNECTION! Our mission is to
be the epicenter of information utilizing our channels of distribution in print media and the World Wide Web. As one of the
strongest growing African American publications in the nation, our mission is to inform, educate, employ and provide equal
opportunity to Corporate America in order to create a more diverse workplace.

FEBRUARY MAY AUGUST NOVEMBER


Nuestros amigos y amigas! The Hispanic Network Magazine (HNM) is A VALUABLE RESOURCE TO ASSIST WITH YOUR
MULTICULTURAL HIRING AND SUPPLIER NEEDS. Our goal is to create an environment of teamwork in which Latin
Americans and other minorities have access to all applicable business and career opportunities. We are an information source
designed to bring promising, talented people together with potential employers and customers throughout the business
community.
DECEMBER MARCH JUNE SEPTEMBER


The Professional WOMAN’S Magazine (PWM) is dedicated to PROMOTING THE ADVANCEMENT OF MULTICULTURAL
DIVERSE WOMEN IN ALL ASPECTS OF BUSINESS AND EMPLOYMENT TO ENSURE EQUAL OPPORTUNITY. PWM
covers news information ranging from professional concerns to civic affairs, trends, diversity careers and business. Every issue
includes education, finance, health, technology, travel, the arts, life style and family issues that impact the professional
woman.

Black EOE Journal Hispanic Network Magazine Professional WOMAN’S Magazine
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7

We Get Your Print Ads To The Right People

Advertising
Options
í Corporate Diversity Branding

í Government Diversity Branding

í University Diversity Branding

í Diversity Recruitment

í Supplier Diversity

í Ethnic Marketing/Product Advertising

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8


Diversity Branding
& Recruitment:

CORPORATE DIVERSITY BRANDING PRODUCT ADVERTISING
If you don’t have a hiring need, but would like to raise your Our trio of diversity magazines serve as your vehicle to
company profile in the minority community by demonstrat- promote your products advertisement both in print and
ing your commitment to diversity, we suggest image digitally to your market audience.
enhancement and branding.
CONSUMER MARKETING
GOVERNMENT DIVERSITY BRANDING By maintaining a strong presence either in print or on the
By running ads in these trusted diversity magazines, you can web, you’ll be displaying your advertisement & promoting
build your nationwide government branding, while also your message in America’s strongest diversity publications.
enhancing your government image.
DIVERSITY RECRUITMENT
UNIVERSITY DIVERSITY BRANDING We can assist you in achieving workforce diversity through
Diversity conferences are ideal settings for making strong advertising or through our exclusive resume service.
impressions on members of your target audience. Our trio of Both methods will give you access to a wide range of
diversity magazines will represent you there giving you the highly qualified individuals at skill levels ranging from
best visibility, exposure and deliver your unique university entry-level to advanced.
branding message.

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Supplier Diversity:
Bringing Companies &
Minority Vendors
Together
The Dynamic Trio of Diversity Business Opportunities REACH THE
Magazines, the Black EOE Journal, MWBE VENDORS YOU NEED
the Hispanic Network Magazine and In addition to matching companies
the Professional WOMAN’s Magazine with Minority Vendors, we are also an
all support and encourage Supplier excellent resource for the rapidly
Diversity as a way of providing growing field of women-owned
opportunities for minority businesses, businesses. Our goal is to make MWBE’s
women-owned companies, and small more visible and viable as vendors.
disadvantaged business owners to do By advertising with us, you’ll reach
business with major corporations thousands of women-business owners
and/or government agencies. Our efforts who will help grow your business as
also focus on business development of well.
minority and women-owned companies
as a way of assisting them to participate OUR SERVICES
more fully and successfully in the
We can assist you in your efforts to
mainstream national economy. Within
connect with the minority community
the magazines we address the issue of í Educate Minority Entrepreneurs by offering the following services:
Supplier Diversity through special í Increase Visibility, Credibility &
coverage of litigation, legislation and Presence in the Minority Business í Print Advertisement
issues relevant to minority business Community í Editorial Profile
owners and the business community.
í Learn More About the Minority í Corporate Logo Links and Business
Business Industry Through Resources Certification Links
HOW CAN WE HELP Up-To-Date Articles í Free Online Monthly Schedule of
Advertising your Supplier Diversity í Display Your Advertisement & Your Events & Conferences
Program will allow you to: Message in America’s Strongest í Free Online Minority Vendor
í Show Your Commitment to Diversity Diversity Publications Applications
í Expand Supplier Diversity initiatives í Free Access to Supplier Diversity
í Encourage Minority Purchasing ONLINE RESOURCES Listings
Opportunities Our sites provide minority certification í Online Newsletter Sponsorships
í Advertise Your Franchise for every state. In addition, we post í Sign Up for Free Online E-Newsletter
Opportunity Minority Vendor Profiles, Diversity í E-Newsletter Advertising, Editorial
Mission Statements; provide a complete
í Develop New Business Partnerships and Corporate Logo Link
List of Conferences to attend as well as
í Gain National & Regional Exposure listings for companies seeking Minority
to the Minority Business Community Vendors.
í Online Newsletter Sponsorship

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Demographics &
Readership
TARGET AUDIENCE TARGET AUDIENCE TARGET AUDIENCE
African American Community Hispanics and Native Americans multicultural Women
CURRENT CIRCULATION CURRENT CIRCULATION CURRENT CIRCULATION
122,687 125,451 138,112
READERSHIP READERSHIP READERSHIP
552,092 564,529 621,504

TOTAL AUDIENCE:
1,738,125

READERSHIP PERCENTAGE READERSHIP PERCENTAGE READERSHIP PERCENTAGE
MEDIAN AGE BREAKDOWN MEDIAN AGE BREAKDOWN MEDIAN AGE BREAKDOWN
Age Group ......................... % Readers Age Group .......................... % Readers Age Group .......................... % Readers
18-24 .................................. 33% 18-24 ................................... 30% 18-24 ................................... 32%
25-34 .................................. 34% 25-34 .................................. 34% 25-34 ................................... 31%
35-44 .................................. 28% 35-44 ................................... 26% 35-44 ................................... 27%
45+....................................... 5% 45+ ...................................... 10% 45+ ...................................... 10%
52% .................................... Male 55% ..................................... Male 90% ..................................... Female
48% .................................... Female 45% ..................................... Female 10% ...................................... Male
Bilingual ............................. 23% 85% ..................................... Bi-Lingual Bilingual .............................. 45%
GEOGRAPHIC BREAKDOWN GEOGRAPHIC BREAKDOWN GEOGRAPHIC BREAKDOWN
Northeast ............................ 20% Northeast ............................ 27% Northeast ............................ 30%
Southwest ........................... 32% Southwest ........................... 31% Southwest ........................... 26%
Northwest ........................... 17% Northwest ........................... 19% Northwest ........................... 16%
Southeast ............................ 31% Southeast ............................ 23% Southeast ............................ 28%
ETHNIC BACKGROUND ETHNIC BACKGROUND ETHNIC BACKGROUND
African Americans ........... 89% Hispanic & Latin ................ 85% Hispanic ............................... 24%
Hispanic .............................. 6% African Americans ............ 5% African American .............. 21%
Native American ............... 4% Native American ............... 9% Asian American ................. 18%
Other .................................... 1% Other .................................... 1% Native American ............... 9%
Pacific Islanders ................ 6%
Others .................................. 22%

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We Attend Over 100 Diversity Conferences For You

National Distribution
CONFERENCES DISTRIBUTION
Direct Distribution to Over 100 CONFERENCES í NEWSSTANDS
Career Fairs, Consumer Events & Direct Distribution with an
Business Expo’s Nationwide í BOOKSTORES
estimate of 1,000 to 10,000
Focusing On: copies per conference. í COLLEGES & UNIVERSITIES
í Diversity Magazines can be found Including HBCU’s, HACU’s, Women
í Employment at the following locations Colleges & Universities
í Supplier Diversity at conferences:
í TECHNICAL & TRADE SCHOOLS
í Education í Inside the Attendee
í IVY LEAGUE SCHOOLS
í Veterans Conference Bags given
í Physically Challenged at the Registration Booth í CAREER CENTERS
í Women í Displayed on Resource
í LIBRARIES
Tables Free to Walk-Ins
í Hispanics
& Attendees í DIVERSITY ORGANIZATIONS
í Latinos
í Inside Our Designated í GOVERNMENT PROFESSIONALS
í Native Americans (American Booth
Indians, Eskimos, Aleuts and í BUSINESS PROFESSIONALS
í Distributed by Our
Native Hawaiians)
Representatives to í SUBSCRIBERS
í Asian Pacific Americans Each Walk-In &
í Asian Indians Exhibitors í ONLINE SUBSCRIBERS
í African Americans í AMAZON.COM
í Pacific Islanders
í MAGAZINES.COM
í And other Multicultural/
Minority Groups

Conferences Also Focus On
Specific Careers Such As:
í Science, Engineering and
Aerospace
í Accounting / Finance
í Government &
Armed Forces
í Healthcare
í Education
í And much more.
See partial list on
pages 13 & 14

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Diversity Conference List
AFRICAN-AMERICAN FOCUSED HISPANIC FOCUSED WOMEN FOCUSED

í NOBLE – National Organization of í LULAC – League of United í NAWMBA – National Association
Black Law Enforcement Executives Latin American Citizens** of Women MBA’s
í NAACP – National Association í NCLR – National Council í WIFLE – Women in Federal
for the Advancement of of La Raza Annual Convention Law Enforcement
Colored People í USHCC – U.S. Hispanic í WFH – Women For Hire
í NUL – National Urban League Chamber of Commerce – Career Expos**
í NBMBAA – National Black í HACU – Hispanic Association í WPO – Women Presidents
MBA Association of Colleges & Universities Organization
í BEYA – Black Engineer í NSHMBA – National Society í NOW – National Organization
of the Year Awards of Hispanic MBA’s for Women
í NFBPA – National Forum for í HACE – Hispanic Alliance for í WLE – Women’s
Black Public Administration Career Enhancement** Leadership Exchange**
í BDPA – Black Data í Innovative Educators: í NAWIC – National Association
Processing Associates Latino Students – Promoting of Women in Construction
í NBCSL – National Black Caucus Access & Success í WBDC – Women’s Business
of State Legislators í ALPFA – Association of Latino Development Center
í Black College Expo** Professionals in Financing í PWC – Professional Women
and Accounting in Construction
í ASALH – Association for the
Study of African American í *SACNAS – Society for í FEW – Federally Employed Women
Life and History** Advancement for Chicanos and
í WBENC – Women’s Business
Native Americans in Science
í HBCU-CD – Historically Black Enterprise National Council**
College & Universities – í *MAES – Mexican American
í NAWBO – National Association
Career Development Engineers and Scientist
of Women Business Owners**
í *NSBE – National Society í *NAHP – National Association
í *WITI – Women In
of Black Engineers of Hispanic Publications
Technology International**
í *NABA – National Association í *HENAAC – Hispanic
í *SWE – Society of Women Engineers
of Black Accountants Engineer National Achievement
Awards Conference í *NAWLEE – Nat’l Association of
í *BIG – Blacks In Government Women Law Enforcement
í *SHPE – Society of Hispanic
Executives
Professional Engineers
GOVERNMENT FOCUSED í *Women of Color**
í NGLCC – National Gay and Lesbian
í FEW – Federally Employed LAW ENFORCEMENT FOCUSED
Chamber of Commerce
Women
í NOBLE – National í Out and Equal Workplace
í NBCSL – National Black Caucus
Organization of Black Law Advocates
of State Legislators
Enforcement Executives
í *BIG – Blacks In Government
í WIFLE – Women in
Federal Law Enforcement Conference participation and dates
HEALTHCARE FOCUSED í *NAWLEE – National are subject to change without notice.
Association of Women Law Events may be added or withdrawn
í ASHHRA – American Society for at any time.
Enforcement Executives
Healthcare Human Resources
Administration
* Press Only ** Multiple Events

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Diversity Conference List
SUPPLIER DIVERSITY FOCUSED DISABILITY FOCUSED ENGINEERING &
TECHNOLOGY FOCUSED
í JPL – Jet Propulsion Laboratory í YAI/NIPD – National Institute
– High Tech Conference for People with Disabilities í BEYA – Black Engineer
í DiversityBusiness.com í SDS – Society for Disability Studies of the Year Awards
í USPAACC - US Pan Asian í JAN – Job Accommodation Network í BDPA – Black Data
American Chamber of Processing Associates
í CADVBE – California Disabled
Commerce Veteran Business Enterprise í JPL – Jet Propulsion Laboratory
í USHCC – U.S. Hispanic – High Tech Conference
í USBLN – US Business
Chamber of Commerce Leadership Network í *Women of Color STEM
í WBENC – Women’s Business í *WITI – Women In Technology
Enterprise National Council** ALL MINORITY FOCUSED International**
í CMSDC – Chicago Minority í *SACNAS – Society for
Supplier Development Council í NEMNET – National Employment Advancement for Chicanos and
Minority Network** Native Americans in Science
í AMAC – Airport Minority
Advisory Council í JPL – Jet Propulsion Laboratory í *MAES – Mexican American
– High Tech Conference Engineers and Scientists
í MED Week - Minority Enterprise
Development Week í DiversityBusiness.com í *HENAAC – Hispanic
í SCMBDC – Southern í KCMBA – Kansas City MBA Engineer National Achievement
California Minority Business í CCF – City Career Fair** Awards Conference
Development Council í DBP – Diversity Best Practices** í *SWE – Society of Women Engineers
í NAWBO – National Association í *SHRM – Society for Human í *SHPE – Society of Hispanic
of Women Business Owners** Resource Management** Professional Engineers
í NAWIC – National Association
of Women in Construction ASIAN FOCUSED FINANCE FOCUSED
í WBDC – Women’s Business í ALPFA – Association of
Development Center í NAAMBA – National
Association of Asian MBAs Latino Professionals in
í PWC – Professional Women Financing and Accounting
in Construction í USPAACC – US Pan Asian
American Chamber of í *NABA – National Association
í DBP – Diversity Best Practices** of Black Accountants
Commerce
í *NMSDC – National Minority í *AFP – Association of
Supplier Diversity Council UNIVERSITY RECRUITMENT Financial Professionals
í *SHRM Diversity & Inclusion FOCUSED
VETERAN FOCUSED
í Black College Expo**
MBA FOCUSED í HBCU-CD – Historically Black í CADVBE – California Disabled
College & Universities - Career Veterans Business Enterprise
í NAWMBA – National Association
Development í *NVSBE – National Veteran
of Women MBA’s
í NEMNET – National Employment Small Business Expo
í NBMBAA – National Black
Minority Network** More conferences to come. To inquire about
MBA Association
í HACU – Hispanic Association conferences not on this list, please contact
í NSHMBA – National Society Heather Tormey, Conference Coordinator at:
of Colleges & Universities
of Hispanic MBA’s HeatherT@hnmagazine.com
í Innovative Educators:
í KCMBA – Kansas City MBA
Latino Students – Promoting
í NAAMBA - National Association Access & Success
of Asian MBAs * Press Only ** Multiple Events

Conference participation and dates are subject to change without notice. Events may be added or withdrawn at any time.

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Bonus Conferences
List by Issue

DECEMBER JANUARY FEBRUARY
PROFESSIONAL WOMAN’S BLACK EOE JOURNAL HISPANIC NETWORK MAGAZINE
MAGAZINE WINTER ISSUE WINTER ISSUE
WINTER ISSUE í Black College Expo í WBENC – Women’s Business
í Black College Expo Enterprise National Council
í ERN – Emerging Researchers National
í ERN – Emerging Researchers National in STEM í Diversity Best Practices
in STEM í WBENC – Women’s Business í ERN – Emerging Researchers National
í WBENC – Women’s Business Enterprise National Council in STEM
Enterprise National Council í YAI/NIPD – National Institute í NEMNET – National Employment
í NEMNET – National Employment for People with Disabilities Minority Network
Minority Network í Diversity Best Practices í SCMBDC – Southern California
í BEYA – Black Engineer Minority Business
í NEMNET – National Employment
of the Year Awards Development Council
Minority Network
í SCMBDC – Southern California í HACE – Hispanic Alliance
í BEYA – Black Engineer
Minority Business Development for Career Enhancement
of the Year Awards
Council í JPL – Jet Propulsion Laboratory
í SCMBDC – Southern California
í JPL – Jet Propulsion Laboratory Minority Business Development í Innovative Educators – Latino Students
í ASALH – Association for the Study Council – Promoting Access and Success
of African American Life and History í JPL – Jet Propulsion Laboratory í CMSDC – Chicago Minority
í WFH – Women For Hire Supplier Development Council
í CMSDC – Chicago Minority
í CCF – City Career Fair Supplier Development Council í DiversityBusiness.com
í NFBPA – National Forum í YAI/NIPD – National Institute
for Black Public Administrators for People with Disabilities
í ASALH – Association for the Study í CCF – City Career Fair
of African American Life and History í *NAHP – National Association
í CCF – City Career Fair of Hispanic Publications
í *NSBE – National Society
of Black Engineers

* Press Only
SUBJECT TO CHANGE • ASK YOUR ACCOUNT EXECUTIVE FOR EXACT LISTS,
DATES AND LOCATIONS OR VISIT US ON THE WEB
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Bonus Conferences
List by Issue
MARCH APRIL MAY
PROFESSIONAL WOMAN’S MAGAZINE BLACK EOE JOURNAL HISPANIC NETWORK MAGAZINE
SPRING ISSUE SPRING ISSUE SPRING ISSUE
í WPO – Women Presidents Organization í Diversity Best Practices í WIFLE – Women in
í SDS – Society for Disability Studies í CADVBE – California Disabled Federal Law Enforcement
í CADVBE – California Disabled Veterans Business Enterprise í CADVBE – California Disabled
Veterans Business Enterprise í NOBLE – National Organization Veterans Business Enterprise
í WIFLE – Women in Federal of Black Law Enforcement Executives í KCMBA – Kansas City MBA
Law Enforcement í WIFLE – Women in í NAWBO – National Association
í CCF – City Career Fair Federal Law Enforcement of Women Business Owners
í NFBPA – National Forum for í DiversityBusiness.com í SDS – Society for Disability Studies
Black Public Administration í WBENC – Women’s Business í HACE – Hispanic Alliance
í WFH – Women For Hire Enterprise National Council for Career Enhancement
í HACE – Hispanic Alliance í SDS – Society for Disability Studies í WBENC – Women’s Business
for Career Enhancement í NAWBO – National Association Enterprise National Council
í WBENC – Women’s of Women Business Owners í LULAC – League of United Latin
Business Enterprise National Council í NAACP – National Association American Citizens
í CMSDC – Chicago Minority for the Advancement of í NOW – National Organization
Supplier Development Council Colored People for Women
í DiversityBusiness.com í NOW – National Organization í NCLR – National Council of La Raza
for Women í ALPFA – Association of Latino
í Innovative Educators – Latino Students
– Promoting Access and Success í FEW – Federally Employed Women Professionals in Finance and Accounting
í YAI/NIPD – National Institute í AMAC – Airport Minority í FEW – Federally Employed Women
for People with Disabilities Advisory Council í AMAC – Airport Minority
í NAWBO – National Association í CCF – City Career Fair Advisory Council
of Women Business Owners í *NABA – National Association í CCF – City Career Fair
í AMAC – Airport Minority of Black Accountants í *SHRM – Society for
Advisory Council í *NVSBE – National Veteran Human Resource Management
í USPAACC – US Pan Asian American Small Business Expo í *NVSBE – National Veteran
Chamber of Commerce í *SHRM – Society for Small Business Expo
í *NAHP – National Association Human Resource Management
of Hispanic Publications

* Press Only

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Bonus Conferences
List by Issue

JUNE JULY AUGUST
SUMMER ISSUE SUMMER ISSUE SUMMER ISSUE
í NAAMBA - National Association of Asian í ASHHRA – American Society í ASHHRA – American Society
MBAs for Healthcare Human for Healthcare Human
í USBLN – US Business Resources Administration Resources Administration
Leadership Network í NUL – National Urban League í JAN – Job Accommodation Network
í NOBLE – National Organization of í JAN – Job Accommodation Network í NAWIC – National Association
Black Law Enforcement Executives í BDPA – Black Data on Women in Construction
í ASHHRA – American Society Processing Associates í HACE – Hispanic Alliance
for Healthcare Human í NAWIC – National Association for Career Enhancement
Resources Administration on Women in Construction í USHCC – United States Hispanic
í *NAWLEE – National Association of í KCMBA – Kansas City MBA Chamber of Commerce
Women Law Enforcement Executives í WBDC – Women’s Business
í NBMBAA – National Black
í HACE – Hispanic Alliance MBA Association Development Center
for Career Enhancement í PWC – Professional Women in Construction
í WBDC – Women’s Business
í LULAC – League of United Latin Development Center í HACU – Hispanic Association
American Citizens of Colleges & Universities
í PWC – Professional Women
í NAACP – National Association in Construction í DBP – Diversity Best Practices
for the Advancement of Colored People
í *BIG – Blacks In Government í MED Week – Minority Enterprise
í NCLR – National Council of La Raza Development Week
í MED Week – Minority Enterprise
í NOW – National Organization for Women Development Week í USBLN – US Business Leadership Network
í NUL – National Urban League í ASALH – Association for the í NSHMBA – National Society of
í ALPFA – Association of Latino Study of African American Life Hispanic MBA's
Professionals in Finance and Accounting and History í CCF – City Career Fair
í JAN – Job Accommodation Network í USBLN – US Business í *HENAAC – Hispanic Engineer National
í BDPA – Black Data Processing Associates Leadership Network Achievement Awards Conference
í NAWIC – National Association í CCF – City Career Fair í *SWE – Society of Women Engineers
on Women in Construction í *SHPE – Society of Hispanic
í KCMBA – Kansas City MBA Professional Engineers
í NBMBAA – National Black MBA Association í *SACNAS – Society for Advancement for
í WBDC – Women’s Business Chicanos and Native Americans in Science
Development Center í *NMSDC – National
í FEW – Federally Employed Women Minority Supplier Diversity Council
í MED Week – Minority Enterprise í *MAES – Mexican American
Development Week Engineers and Scientists
í CCF – City Career Fair í *SHRM Diversity & Inclusion
í *SHRM – Society for
Human Resource Management
í *NVSBE – National Veteran
Small Business Expo
í *BIG – Blacks In Government

* Press Only

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Bonus Conferences
List by Issue

SEPTEMBER OCTOBER NOVEMBER
FALL ISSUE FALL ISSUE FALL ISSUE
í USHCC – U.S. Hispanic í Black College Expo í SCMBDC – Southern California
Chamber of Commerce í DBP – Diversity Best Practices Minority Business Development Council
í Black College Expo í NBCSL – National Black Caucus í The College Expo
í WLE – Women’s Leadership Exchange of State Legislators í HACE – Hispanic Alliance
í WFH – Women For Hire í HBCU-CD - Historically Black College & for Career Enhancement
í PWC – Professional Women Universities - Career Development í NEMNET – National
in Construction í CCF – City Career Fair Employment Minority Network
í HACU – Hispanic Association í *SWE – Society of Women Engineers í CCF – City Career Fair
of Colleges & Universities í *NMSDC – National
í HACE – Hispanic Alliance Minority Supplier Diversity Council
for Career Enhancement í *SHRM Diversity & Inclusion
í NBCSL – National Black Caucus í *Women of Color STEM
of State Legislators
í ASALH – Association for the Study
of African American Life and History
í NSHMBA – National Society of
Hispanic MBA’s
í HBCU-CD - Historically Black College &
Universities - Career Development
í CCF – City Career Fair
í NAWMBA – National Association
of Women MBA’s
í *HENAAC – Hispanic Engineer National
Achievement Awards Conference
í *SWE – Society of Women Engineers
í *SHPE – Society of Hispanic
Professional Engineers
í *WITI – Women In Technology
International
í *SACNAS – Society for Advancement
for Chicanos and Native Americans
in Science
í *NMSDC – National
Minority Supplier Diversity Council
í *MAES – Mexican American
Engineers and Scientists
í *SHRM Diversity & Inclusion
í *Women of Color STEM

* Press Only

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Editorial Profile
Engineering & Technology • Finance • Women

FEATURED IN EVERY ISSUE
í Cover Story í The Accomplished
í Education and Woman
Employment í A Woman in a Man's
Opportunities World
í Workforce Diversity í Lifestyles, Culture and
í Technology & Engineering Holidays
í Industry Specific í Business News, Mentoring
and Networking
í Finance & Money
Management í Supplier Diversity News,
Trends and Opportunities
í Highlights, Profiles and
Success Stories í Disability Focus
í Schedule of Events and í Healthcare
Conference Calendar

SPECIAL EDITIONS
INCLUDE INDUSTRY
SPECIFIC TOPICS:
í Aerospace and Defense í Government and
í Biotechnology, Hospital & Military
Pharmaceutical í Retail and Services
í Finance, Banking and í Technology
Professional Services í Transportation and
í Health and Medicine Logistics
í Hospitality and í Utilities, Gas, Electric,
Entertainment Oil and Energy
í Lifestyles í Global Warming
í Automotive í Supply Chain
í Consumer News Management

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Editorial Calendar

JANUARY FEBRUARY MARCH
Black History Month Diversity Women in History
• HBCUs • Workforce Diversity • Workforce Diversity
• Workforce Diversity • Hispanic Engineers • Women Engineers
• Disability Initiatives • Government & Armed Forces • Finance, Accounting & Banking
• Black Engineers • Veteran Recruitment • Disability Recruitment
• Supplier Diversity • Latina Business Owners • Supplier Diversity Initiatives
APRIL MAY • Disability Recruitment & DVBEs
• LGBT
College & Professional Recruitment 20 Year Anniversary
• NAACP Cinco de Mayo JUNE
• Finance, Accounting & Banking • Global Diversity College & Professional Recruitment
• Government & Armed Forces • Hispanics & Government • Asian Women in the Workplace
• Global Diversity • Finance & Accounting • Higher Education
• DVBEs • Supplier Diversity Initiatives • Women in Government & Armed Forces
• Disability Recruitment & DVBEs • Disability Recruitment & DVBEs • Healthcare
• LGBT • LGBT • WBE’s & WMBE's
JULY AUGUST SEPTEMBER
Best of the Best Best of the Best Best of the Best
*20 Year Anniversary • Top Companies for Hispanics • Top Companies Recruiting Women
• Top Diversity Employers • Top Supplier Diversity Programs • Top Supplier Diversity Programs
• Top Supplier Diversity Programs • Top Colleges, Universities & MBA Schools • Top Colleges, Universities &
• Top Colleges, Universities & MBA Schools • Top Healthcare & Pharmaceuticals MBA Schools
• Top Healthcare & Pharmaceuticals • Hispanic Heritage • Top Healthcare & Pharmaceuticals
• Disability Recruitment • STEM • STEM
OCTOBER NOVEMBER DECEMBER
Highlights & Profiles Highlights & Profiles Highlights & Profiles
• African American Success Stories • Hispanic Success Stories • Women Success Stories
• Top Gov. & Law Enforcement Agencies • Hispanic Women Engineers & IT • Black Women in History
• STEM • Top Gov. & Law Enforcement Agencies • HBCUs
• Supplier Diversity • Disability & Recruitment • Top Gov. & Law Enforcement Agencies
• Top Financial Institutions and • Hispanic Business Owners • WMBE’s
other specific categories • Top Financial Institutions and • Top Financial Institutions and
other specific categories other specific categories

For a detailed editorial list, survey deadlines and updated calendars, please contact our Account Executive. Editorial Calendar subject to change.

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Magazine
Trio-Publishing Breakdown
Publishing Date Issue Space Deadline Cover Story Publication

Mid January Winter 11/15/10 Steve Harvey Black EOE Journal
Mid February Winter 12/15/10 Edward James Olmos Hispanic Network Magazine
Mid March Spring 01/14/11 Fran Drescher Professional WOMAN’S Magazine
Mid April Spring 02/11/11 Lou Gossett, Jr. Black EOE Journal
Mid May Spring 03/11/11 Ricky Martin Hispanic Network Magazine
Mid June Summer 04/15/11 Laila Ali Professional WOMAN’S Magazine
Mid July Summer 05/13/11 Best of the Best Past Covers Collage Black EOE Journal
Mid August Summer 06/10/11 Best of the Best Past Covers Collage Hispanic Network Magazine
Mid September Fall 07/15/11 Best of the Best Past Covers Collage Professional WOMAN’S Magazine
Mid October Fall 08/12/11 Gayle King Black EOE Journal
Mid November Fall 09/9/11 America Ferrera Hispanic Network Magazine
Mid December Winter 10/14/11 TBA Professional WOMAN’S Magazine
Mid January Winter 11/10/11 TBA Black EOE Journal
Mid February Winter 12/9/11 TBA Hispanic Network Magazine
Mid March Spring 01/13/12 TBA Professional WOMAN’S Magazine
Mid April Spring 02/10/12 TBA Black EOE Journal
Mid May Spring 03/16/12 TBA Hispanic Network Magazine
Mid June Summer 04/13/12 TBA Professional WOMAN’S Magazine
Mid July Summer 05/11/12 TBA Black EOE Journal
Mid August Summer 06/15/12 TBA Hispanic Network Magazine
Mid September Fall 07/13/12 TBA Professional WOMAN’S Magazine
Mid October Fall 08/10/12 TBA Black EOE Journal
Mid November Fall 09/7/12 TBA Hispanic Network Magazine
Mid December Winter 10/12/12 TBA Professional WOMAN’S Magazine

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Deadlines &
Publishing Dates
BLACK EOE JOURNAL
ISSUE SPACE DEADLINE MATERIALS DUE PUBLISHING DATE
2011 SPRING February 15, 2011 February 28, 2011 April 15, 2011
2011 SUMMER May 16, 2011 May 31, 2011 July 15, 2011
2011 FALL August 15, 2011 August 31, 2011 October 14, 2011
2012 WINTER November 15, 2011 November 30, 2011 January 16, 2012
2012 SPRING February 15, 2012 February 29, 2012 April 16, 2012
2012 SUMMER May 15, 2012 May 31, 2012 July 16, 2012
2012 FALL August 15, 2012 August 31, 2012 October 15, 2012

HISPANIC NETWORK MAGAZINE
2011 WINTER December 15, 2010 December 31, 2010 February 15, 2011
2011 SPRING March 15, 2011 March 31, 2011 May 16, 2011
2011 SUMMER June 15, 2011 June 30, 2011 August 15, 2011
2011 FALL September 15, 2011 September 30, 2011 November 15, 2011
2012 WINTER December 15, 2011 December 30, 2011 February 15, 2012
2012 SPRING March 15, 2012 March 30, 2012 May 15, 2012
2012 SUMMER June 15, 2012 June 29, 2012 August 15, 2012
2012 FALL September 14, 2012 September 28, 2012 November 15, 2012

PROFESSIONAL WOMAN’S MAGAZINE
2011 SPRING January 14, 2011 January 31, 2011 March 15, 2011
2011 SUMMER April 15, 2011 April 29, 2011 June 15, 2011
2011 FALL July 15, 2011 July 29, 2011 September 15, 2011
2012 WINTER October 14, 2011 October 31, 2011 December 15, 2011
2012 SPRING January 16, 2012 January 31, 2012 March 15, 2012
2012 SUMMER April 16, 2012 April 30, 2012 June 15, 2012
2012 FALL July 16, 2012 July 31, 2012 September 14, 2012

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Print Ad Gross Rates
4 COLOR AD RATES*

BLACK EOE HISPANIC PROFESSIONAL RUN IN
JOURNAL NETWORK WOMAN’S ALL THREE
MAGAZINE MAGAZINE MAGAZINES

1X SPREAD $12,800 1X SPREAD $13,200 1X SPREAD $16,100 3 INSERTIONS SPREADS $11,926 EACH SAVE 15-17%
1X FULL PAGE $7,560 1X FULL PAGE $7,800 1X FULL PAGE $9,500 3 INSERTIONS FULL PAGE $7,033 EACH SAVE 15-17%
1X 2/3 PAGE $6,105 1X 2/3 PAGE $5,900 1X 2/3 PAGE $7,500 3 INSERTIONS 2/3 PAGE $5,510 EACH SAVE 15-17%
1X BUSINESS LISTING $500-1600 1X BUSINESS LISTING $500-1600 1X BUSINESS LISTING $500-1600 *BUSINESS LISTING



4X BUSINESS LISTING $500-1600 4X BUSINESS LISTING $500-1600 4X BUSINESS LISTING $500-1600 *BUSINESS LISTING $250-400

*For Business Listing rates please contact your Account Executive.
Note: For Black & White Rates, deduct $300–500. Contact your Account Executive for actual rates.

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Print Mechanical
Specifications
ADVERTORIAL TERMS & CONDITIONS
SPECIFICATIONS FOR 500 word count including headline Liability for content (text and artwork
ALL 3 PUBLICATIONS & byline, half page advertorial 250 included) of all advertising is assumed
words. by advertiser and/or its advertising
Ad Size Width/Height agency. Any claims made against the
ADDITIONAL CHARGES publisher arising from advertising, that
Spread Trim Size......... 16 3/4 x 10 7/8 may expense or loss thereto pertaining,
Bleed Rates
Spread Bleed Size....... 17 1/4 x 11 3/8 $1,500.00 will be assumed by advertiser and/
Full Page (Live)............... 7 1/2 x 10 or the signature of the advertiser.
Premium Position Rate
Full Page (Trim)............ 8 3/8 x 10 7/8 Conditions of contract are subject
Back Cover – Additional 30%
to change without notice. All copy,
1/2 Page Horizontal.... 7 1/2 x 4 7/8 Inside Front Cover – Additional 25% including all elements, are subject to
1/2 Page Vertical......... 3 5/8 x 10 Inside Back Cover – Additional 20% publisher’s approval. Positioning of
1/3 Page Square.......... 4 3/4 x 4 7/8 Reserved Position Rate advertisement is subject to publisher’s
1/3 Page Vertical......... 2 1/4 x 10 15% Non Cancelable discretion except when specific
preferred positions are available and
1/4 Page........................ 3 5/8 x 4 7/8 Spot Color (Screen Mix) covered by contract. An insertion or
1/8 Page........................ 3 1/2 x 2 $500.00 purchase order approved letter of intent
Community Listing..... 2 .35 x 2 Special Match Color (Pantone) will serve as a non-refundable, official
$1,500.00 contract for reserving ad space.
Gutter Safety............. 1/4”
Advertorials
Full Bleed.................... 8 7/8 x 11 3/8
See Full & Half Page Ad Rates NO CANCELLATION accepted after
Trim Size..................... 8 3/8 x 10 7/8
closing date for space reservation.
Live Area..................... 7 1/2 x 10 AGENCY COMMISSION
Resolution.................. 300 dpi 15% of Gross BILLING
133 lpi to Recognized Agencies We accept P.O.’s, I.O.’s, EFT Payments
Color 150 and all major credit cards. We also offer
Ink Density................ Max 300 SPREADS a 2% discount for early payment 2/10,
Printing:...................... Web Offset – Available Upon Request Net 30.
4-Color Process Deduct 10%
Binding........................ Perfect Bound SUBMIT ADS BY EMAIL TO THEIR
REPRINT RESPECTIVE ADDRESSES:
ACCEPTABLE FORMAT Available Upon Request Ads@blackeoejournal.com
PDFX1A (preferred), TIF, EPS With Additional Charges Ads@hnmagazine.com
Native application files for back-up
only. We do not accept DOC files for NOTE: If supplying ads in other Ads@professionalwomanmag.com
display advertising. formats, please check with your
Account Executive prior to *If you want your artwork/diskettes
ACCEPTABLE FORMS submitting. returned please indicate this on your
DVD, CD-ROM Files may also be sent package and advise your Account
via e-mail or FTP. Executive.

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We Give You A Constant Presence On The Web

Diversity At Your
Fingertips
As the proud publisher of the Black EOE Journal, the Hispanic No matter your goal, our Diversity Trio websites assist you
Network Magazine and the Multicultural Professional WOMAN’S in getting your message to the right people. Our targeted
Magazine, Olive Tree Publishing, Inc. commits itself in providing audiences include, but are not limited to African Americans,
success-oriented individuals with online resources that have more Hispanics, Native Americans, Asian Americans, Veterans,
than 1,000,000 readers. Our Diversity Trio gives you the best Disabled Persons and Women. Supplier diversity branding is
exposure and visibility while providing our viewers with: one of our main focuses in enhancing your corporate image.
As you target our multicultural readers, you’ll be given the
means to build strong partnerships that will then enable your
í The most current business information. corporation to become even stronger. Our online tools are
í Essential career tools and empowering content. just one of the stepping stones in raising product awareness,
í The epicenter that connects minorities with academic, branding, generating leads, networking and connecting with
business and employer opportunities. our certified minority business owners. With so much insight
and information, it is no wonder that our online sites receive
í 20 years of trusted experience. an astonishing 2 million hits per month.

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We Give You A Constant Presence On The Web

Our Statistics
TARGET AUDIENCE INDUSTRY LIST
Job Seekers Engineering Skilled Aerospace and Defense Financial Services
Professionals Disciplines Laborers Agriculture Government
Highly Skilled Technicians Programmers Airline Health Care
Individuals Entry Level Analysts Alcohol Hospital
Armed Forces Hotel
TARGET READERS Automotive Information Technology
Students Professors Highly Skilled Banking Insurance
Graduates Professionals Job Seekers Beverage Manufacturing
Teachers Business Entry Level Chemicals Materials
Minority Owners Job Seekers Computer Software/ Metals/Mining
Alumni Consumers Services/Equipment Non- Profit
Construction Real Estate
ORGANIZATIONS Consulting Services Recruitment Services
Consumer Products Restaurant
Fortune Diversity Colleges & and Services Retail
500/1000 Organizations Universities Education Telecommunications
Companies High Schools Trade Schools Electronics Tobacco
C-Suite Community HBCU’s Energy
Executives Transportation Services
Colleges HACU’s Entertainment/Media
Managers Utility
HBI’s
VIEWER BACKGROUND

Average viewer as a minority: 87%
Other viewers include Native American
the following: Asian
Hispanic Veteran
Black Physically Challenged

VIEWER PROFILE
TRAFFIC

Total Trio Hits Per Month: Over 2 million

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2011-12 Career, Education & Consumer Marketing Media Kit

2011-12 Career, Education & Consumer Marketing Media Kit

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