3. Mission Statement
The team members at Threads of
Life are passionate about helping
improve the lives of underprivileged
women around the world by giving
them the opportunity to create a better
life for themselves and their families.
4. Vision
Providing underprivileged
Indian women street-vendors
with colorful, versatile cotton to
generate a steady profit for
themselves
Offering luxurious fabrics to
the American consumer market
along with a do-good message
5. Executive Summary
Threads of Life is a 1:1
organization. We are partnered with
textile companies in the United States
and each roll of fabric has a tag that
explains why the fabric is slightly more
expensive, and how our extra profit
goes to spinning cotton in India and
donations to the Self Employed
Women’s Association.
7. Threads of Life matches every yard of
our fabric sold in America so that we are
able to send the same amount to India.
8. 10 Yards of Robert Allen
Fabric are bought in
Chicago
Information is
transmitted to
Loyal Textile Mills
10 Yards of cotton are spun in
a Loyal Textile Mill in Tamil
Nadu or Andhra Pradesh, India
Self-Employed
Women’s 10 Yards are
Association transported in vans to
National Alliance of SEWA
Street Vendors in India SEWA and NASVI
(SEWA sister divvy up fabric and
organization) package to be sent
Bikers deliver the 10 The women’s
yards of fabric to the creative
street-vendors expression leads
the rest of the
way!
9. Franchise Growth Model
- Start up cost: $20,000
- Need to finance a space for
headquarters, small start up advertising
costs, and minor travel costs
- First year trial in a large city (i.e.
Calcutta or Mumbai) and then expand
to other major cities
10. Needs We Address
Many women seamstresses and street
vendors in India must compete for
business and in an extremely poor
environment.
Product: Fabrics sold in America
Service: Cotton donated to SEWA
12. Example Partnership: Robert Allen
History
For over 70 years, The Robert Allen
Group has been the source for the
world’s finest fabrics.
The breadth of their products and
services are supported by a global
network of showroom locations, a
resourceful research department, and a
state-of-the-art distribution center.
13. Who Will Buy?
American Consumer Market
Tailors, Interior Designers, and
Clothiers that would need fabric on a
regular basis
Fabric stores across the United
States will want to order from one of our
partnership companies, like Robert Allen,
because of their versatility and
commitment to beautiful fabrics.
14. Who Will be Helped?
Self-Employed Women in India
Seamstresses, Tailors, and Clothing Makers who
can not afford proper fabrics to do their jobs
Women who must choose between buying new
fabrics to make garments or putting food on the table
for themselves or their families
Women who are self-employed and do not rely on
any sort of aid and do not report to any boss or other
authority figure.
16. Value Proposition
- Provides employment opportunities for
women in urban and rural India
- We provide higher quality cotton to
women so they can spend more time on
detailing: making the piece more expensive
- Helps support American economy
through thousands of fabric stores
nationwide
- Our partner companies have years of
experience and provide some of the best
fabrics in the world
- We will dedicate senior and regional
managers, public relations workers, and
