2. Online Basics
• Use a variety of media (stories, videos, photo
galleries, sound slides, etc.)
• Updated Daily
• Stories focus on people and not events (Who
Cares Method)
• Links within stories
• Entry points on the home page (above the fold)
• Graphics – not clipart
• Secondary Coverage within a story
• Interacts with reader
• Social Media – That brings in readers
• Social Media – That tells stories
3. Online Basics
• Variety of social media
• Updated inside pages
• Top story is within the week
• Turn off elements not using
• One Nav bar – usage of footer
• No PDFs of print paper on home page
• Ability to alternate home page
• Quality photographs with captions
• Consistent style (fonts and colors)
• SEO
• Bullets and lists
• No awards