Presentation by Daan Velthaus on the 2nd March at the 2nd annual LLiSA conference.

1. Smart projects that will change the world
We test them in Amsterdam first
AMSTERDAM SMART CITY IS MEDEGEFINANCIERD MET STEUN VAN
HET EUROPEES FONDS VOOR REGIONALE ONTWIKKELING VAN DE
EUROPESE COMMISSIE

2. Amsterdam
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3. Amsterdam Smart City
Amsterdam Smart City is a unique collaboration between the inhabitants of
Amsterdam, businesses and governments in order to illustrate how energy can
be saved, now and in the future
Collective effort Tech push / demand pull Economic viability
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4. Introduction
Amsterdam Smart City (ASC) overcomes the challenges for sustainability programs and the
development of intelligent networks and creates value for all the project partners
Agenda ASC Contacts
External exploration Ger Baron
Problem definition ger@aimsterdam.nl
Context Leo Paulissen
leo.paulissen@alliander.com
Challenge
Joost Brinkman
Solution Description
joost@amsterdamsmartcity.nl
Concept
Focus Areas
Approach
Roles
Governance & Stakeholders
Successful Implementation
Research Design
Value for Sponsors and Partners
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5. External Exploration
Amsterdam Smart City is recognized worldwide by cities, partners and media
ASC launched in the national media on June 3rd Congresses
2009 AIM congress
Smart Metering
Scandinavia 2010
th and Smart Grid Europe
WCIT 2010
a international press trip on November 26th Powergrid Europe
Amsterdam Duurzaam
Many international parties (energy, cities, etc.) are
being welcomed by ASC
Official host of Smart Grids Conference Europe
2010
MEDIA
Business Week
Der Spiegel
Covenant of Mayors which includes more than 500 La Stampa
Spits
cities Telegraaf
Het Parool
De Pers
Chosun Daily (25 mln
circulation)
ASC has received much media attention
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6. Problem Definition - Context
Climate change needs to be halted and current electricity networks need to be
upgraded these changes can best be initiated in cities
EU inhabitants use twice as much energy than the Energy trends include: decentralized energy
global average generation, energy storage, electric vehicles and
Only 7% of 2006 EU energy consumption was (more fluctuating) renewable reverse energy flows
renewable
Fossil fuel reserves are limited Current EU electricity grids are not ready for
Climate is changing fast due to increasing these changed energy dynamics and need to be
greenhouse gas emissions (mainly CO2) upgraded
Start in cities
Over half of greenhouse gas emissions are created in and by cities: 80% of the population lives and works
in cities, where up to 80% of energy is consumed *
Mayors can address the development of alternative energy or pollution control, energy management or
changes in behavior by public authorities and citizens in a coherent way *
At the city level, the required coalition of private parties with ideas & technologies and public parties with
trust of inhabitants can be brought together to build effective, scalable concepts
Therefore, cities are the most suitable platform to start the movement towards a more sustainable future,
enabled by a new generation of grids
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* Source: EU Covenant of Mayors

7. Problem Definition Challenge
The key challenge is to bring parties together and mobilize them to start projects to
address climate goals & the upgrade to smart grids
Amsterdam Climate Goals Smart Grid opportunity
Climate goals with challenging deadlines are set: The required upgrade of current grids presents the
40% CO2 reduction in 2025 from1990 baseline perfect opportunity to implement Smart Grids:
20% energy reduction in 2025 from1990 baseline Smart Grids / Smart Meters are seen as a key
enabler to address climate issues, since they use
Municipal organization CO2 neutral before 2015
two way communication to maximize energy
efficiency
Progress
Although individuals and businesses everywhere are willing to change, too little action has been taken so far
due to the limited capabilities and different interests of separate stakeholders. The required parties do not
team up, and therefore too little projects are being initiated. There is a gap between intentions and actions *
Key Challenge
In order to create successful initiatives with substantial impact to implement Smart Grids and reach the
sustainable energy and carbon reduction goals, the key challenge is to:
Bring the parties together that are required to deliver a substantial impact
Initiate action between these parties to deliver this required substantial impact
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* Source: Accenture End-Consumer Observatory on Climate Change

8. Solution Description Concept
ASC aims to fulfill its clients goals with a collective effort that combines innovative
and economically viable technology with behavioral change
Solution Concept
Amsterdam Smart City is designed as an accelerator for climate/energy programs, bringing parties together
and initiating projects that reduce CO2 and yield local best practices for full scale roll out
Amsterdam Smart City is based on 3 key principles:
Collective effort Tech push / demand pull Economic viability
The momentum for CO2 Stimulation of behavioral Economically unviable
reduction is stopped without change creates a demand pull initiatives will never be applied
result if any of the required for more sustainable technology in a large scale
parties in society does not Application of innovative Only economically viable
cooperate technology results in a initiatives (for all stakeholders)
Therefore a collective effort of technology push towards are interesting to apply on a
activating and involving all sustainable behavior large scale and can therefore
parties is required to realize have a large CO2 impact
CO2 reduction
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9. Solution Focus Areas
ASC reduces emissions by focusing on Sustainable Living, Working, Transport and
Municipality enabled by Smart Grid technology
Project Initiation
The city of Amsterdam and grid operator Alliander have designed and initiated a program to support the
climate and social-economical goals
CO2 emission Amsterdam Focus areas ASC
Amsterdam Smart City
Traffic and transport Innovative Partnerships Behavioral Change (ASC) focuses on four
Companies areas that correspond with
Households the largest sources of
6.348
Sustainable Sustainable Sustainable Sustainable
CO2 emission in the city
4.940
25% Living Working Mobility Public The municipality is treated
Space
4.142 separately because its
33% large potential and the
34% 40% - 40%
ambitious climate goals
2.485
30%
33% All four focus areas are
enabled by smart grids
35%
37% 34% and smart meters
Smart Grid technology: enabler
1990 2006 2025 2025
est. goal
CO2 emission in kton/yr
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10. Solution Description Approach
ASC follows a clearly structured pathway of continuously selecting, developing and
scaling the concepts with the best (CO2) Value Cases
June 2010
Phase 1 Phase 2 Phase 3 Phase 4
Visioning Roadmapping Projects Full scale roll out
Visioning & Strategy Concept Development Value Delivery Strategy = Execution
Develop Vision & Pre-select initiatives Develop project / Evaluate and select
Strategy on feasibility, costs comms plans and successful initiatives
Define business and CO2 reduction business cases and partners
case, principles and potential Secure funding from Communicate results
technical Contact and organize partners Support (tenders for)
architecture partners Execute projects and full scale
Determine approach Develop program plan monitor business case implementation and
and legal framework realization leverage with other
(incl. governance offerings
model)
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11. Solution Description Roles
Together with partners ACS constantly initiates new projects. These partners ensure
the realization of the projects
Partners
Stake
Concept Development Implementation
Time
Focus Group Project Initiation
Plan
Business Case
Docume Partner
Agreement
nt
What does ASC for the partners? What do the partners do for ASC?
Connect parties Execution of subprojects by own
Offer a platform for sustainable project management
innovative initiatives Bear financial responsibility for
Communication for ASC wide subprojects
(conferences, website, brochures etc) Communication subproject
Coordinate the communication of Deliver progress reports
subprojects Ensure showcase
Overall program management Signs Partner Agreement
Connects TNO to subprojects Verifies Study design by TNO
Making expertise (Alliander / AIM) Sharing of research results for
accessible scientific assurance
Prepare CO2 value case
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12. Solution Description - Governance and Stakeholders
The founders of Smart City Amsterdam, Liander and AIM, play an active role in the
organization of the project
Focus Group
Part of ASC Alliander, AIM, DMB
funding
Work Group Sponsor Group
AIM, Alliander, IFS, AIM representatives of the partners*
* Partners with proven
Project Group commitment to ACS
ASC
Research Communication Group
TNO AIM, ASC, Alliander
Sustainable Living Sustainable working Sustainable Mobility Sustainable Public
Areas
Subproject Subproject Subproject Subproject Subproject Subproject Subproject
Subproject Lead Subproject Lead Subproject Lead Subproject Lead Subproject Lead Subproject Lead Subproject Lead
Stakeholders
Next to the founders we have identified 3 types of stakeholders:
External parties: Press, Residents of Amsterdam, other cities
Partners and interested parties: like: Amsterdam Climate Office, Far West, Philips, Plugwise, Nuon etc.
End Users: Entrepreneurs, Residents, Shippers
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13. Solution Description Successful execution (Amsterdam)
ASC meets the key challenge: together with an ever-growing alliance of partners, a
constant flow of pilot projects is started in all focus areas
Partners Project overview
Sustainable Sustainable Sustainable Sustainable
Living Working Mobility Public Space
In progress: equip In progress: equip In progress: equip all
In progress: equip
500 Geuzenveld the Port of Municipal Offices
the ITO Tower (large
homes with smart Amsterdam with 73 and Buildings with
office building) with
meter and behavior shore power smart meters and
diverse energy
changing initiatives connections for diverse energy
saving and behavior
inland freighters and saving and behavior
changing technology
In progress: equip river cruisers changing
500 Ymere homes technologies
with smart meters Planned Q4 2010:
and energy feedback Save energy in trial with Ultra fast Smart Schools: Start
displays to stimulate different monumental charging terminal for energy saving game
behavioral change buildings (Mayors electric vehicles in with help of energy
House, de balie & the city centre feedback
Collective Financing. Groene Bocht
Realization of 6
windmills in
cooperation with 5.000
consumers
Climate-street by implementing a
holistic concept of sustainable logistics and energy saving / behavior changing initiatives
with residents, entrepreneurs and in the public space
Target: 15pilots
Type of partner overview: Technologies applied in projects: in 2009-2010
Grid operators / Utilities Universities Smart meters Electric vehicles
Financial institutions Energy displays / feedback Charging terminals
Housing corporations Telecom / ICT New logistics/waste models Energy advice
Port of Amsterdam Transport / Waste Smart (LED/saving) lighting Etc.
Techno starters Etc.
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14. Welkom!
Agenda
AMSTERDAM SMART CITY 13

15. Welkom!
Agenda
AMSTERDAM SMART CITY 14

16. Welkom!
Agenda
AMSTERDAM SMART CITY 15

17. Welkom!
Agenda
AMSTERDAM SMART CITY 16

18. Welkom!
Agenda
AMSTERDAM SMART CITY 17

19. Welkom!
Agenda
AMSTERDAM SMART CITY 18

20. Welkom!
Agenda
AMSTERDAM SMART CITY 19

21. Welkom!
Agenda
AMSTERDAM SMART CITY 20

22. Welkom!
Agenda
AMSTERDAM SMART CITY 21

23. Overview existing and future projects
Sustainable Sustainable Sustainable Sustainable
Living Working Mobility Public Space
1. Geuzenveld
2. West Orange
3. Ship to Grid
4. ITO Tower
5. Climate Street
6. E-saving Haarlem
7. Collective Financing (Onze Energie)
8. Mayors house, De Balie en the Green Turn
9. SmartSchools
10. NEMO Groen
11. Amsterdam Opent
12. Smart Grid
13. Smart Grid
14. Energy Management 15. Ultra Fast Charging
16. Energie Management
17. Decentral Generation
18. TBD
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24. Vernieuwde site
Tekst
AMSTERDAM SMART CITY 23

25. Smarter Energy Usage & CO2 reduction
Governement, Businesses & Inhabitants
Obtain Experience & Share Knowledge
Metropolitan Area of Amsterdam
Start small, scale fast
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