Class segmentation presentation

1. +
Customer Segmentation
DEC / JAN 2009 MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS

2. +
Customer Segmentation
 What is segmentation?
 Consumer segmentation
 Demographics, psychographics, behavioral
 Business segmentation
 Company size, industry, geography
 Benefits segmentation & needs-based segmentation
 Profitability of segments: 80 – 20 rule
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS DEC / JAN 2009

3. +
Psychographics Explained
DEC / JAN 2009 MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS

4. Keds
Sneakers

5. Adidas
Tennis Shoes

6. Converse All-Stars
Basketball Shoes

7. Nike Air Jordans
Expensive Shoes!

8. Sneakers Gone Wild
Incredible Selection

9. Nike Studio
Custom Shoes

10. Original Reebok

11. Reebok Market Segmentation

12. Apple Computer
Power Mac G5 PowerBook
iMac iBook

13. Apple Computer

14. One More Example. . .
Have your
customers
segment
themselves!

15. +
Segments: Classic Airlines
DEC / JAN 2009 MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS