mba570.springsummer09.5
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mba570.springsummer09.5
- 4. Topic DaVinci, Galileo, Tom Hanks & forecasting
- 15. If you can forecast accurately, you can make money
- 24. Topic assignment 4 examples
- 29. Sur vey results
- 30. Research: The 5 Steps
- 31. Research: The 5 Steps Problem Research Data Present Take Definition Plan Collection Findings Action
- 32. Problem Research Data Present Take Definition Plan Collection Findings Action
- 33. Problem Research Data Present Take Definition Plan Collection Findings Action How do I
- 34. Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher?
- 35. Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher? 2. customize the course to the students
- 36. Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher? 2. customize the course to the students 3. teach about survey design?
- 37. Problem Research Data Present Take Definition Plan Collection Findings Action
- 38. Problem Research Data Present Take Definition Plan Collection Findings Action Design
- 39. Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey
- 40. Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey 2. keep it short - 3 questions
- 41. Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey 2. keep it short - 3 questions 3. make it easy - email, web
- 42. Design
- 43. Design Try to avoid “middle of the road” questions
- 44. Design Try to avoid “middle of the road” questions Sometimes rankings work better
- 45. Design
- 46. Design Try to avoid “middle of the road” questions
- 47. Design Open questions can be hard to tabulate, but add richness and presentation value
- 48. Design “ For the love of God please stop playing the mini sirloin burgers song! “ But add richness and presentation value
- 49. 236 PORTER AND UMBACH Porter, Stephan (2006).Student survey response rates across institutions: why do they vary?. Research in Higher Education. 47, 8-15.
- 51. Problem Research Data Present Take Definition Plan Collection Findings Action
- 52. Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 27% wave I wave II wave III
- 53. Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 2. Wave II - add grade note & web links 64% wave I wave II wave III
- 54. Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 2. Wave II - add grade note & web links 3. Wave III - email guilt trip 81% wave I wave II wave III
- 59. 1. Self perception 2. Cognitive dissonance
- 60. 1. Self perception 2. Cognitive dissonance “time is running out”
- 61. 1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure
- 62. 1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure 4. Commitment
- 63. 1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure 4. Commitment 5. Recall - easy, fast
- 64. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4
- 65. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4 feedback content pace planning worth it
- 66. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4
- 67. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4 feedback content pace planning worth it
- 68. Problem Research Data Present Take Definition Plan Collection Findings Action desires mean 2.3 / 3
- 69. Problem Research Data Present Take Definition Plan Collection Findings Action desires mean 2.3 / 3 videos tech demos lectures discussion games hands-on
- 70. Problem Research Data Present Take Definition Plan Collection Findings Action comments
- 71. Problem Research Data Present Take Definition Plan Collection Findings Action comments “...please discuss next weeks paper content in advance “
- 72. Problem Research Data Present Take Definition Plan Collection Findings Action comments “ ...some of the assignments are somewhat vague...I would suggest a clearer syllabus “
- 73. Problem Research Data Present Take Definition Plan Collection Findings Action comments “...I would like to see class move faster “
- 74. Problem Research Data Present Take Definition Plan Collection Findings Action comments “...people being more courteous - not holding side conversations that interrupt class “
- 75. Problem Research Data Present Take Definition Plan Collection Findings Action “ feedback ...some of the assignments are content somewhat vague......please pace discuss next weeks paper planning “ content in advance worth it Give more feedback faster and more guidance for future assignments ( help sessions after every class )
- 76. Problem Research Data Present Take Definition Plan Collection Findings Action “ feedback ...some of the assignments are content somewhat vague......please pace discuss next weeks paper planning “ content in advance worth it Give more feedback faster and more guidance for future assignments ( help sessions after every class )
- 77. Problem Research Data Present Take Definition Plan Collection Findings Action
- 78. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “
- 79. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 1 lose 2 participation points
- 80. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 2 lose 4 participation points
- 81. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 3 you’re out
- 82. Problem Research Data Present Take Definition Plan Collection Findings Action videos tech demos lectures discussion games hands-on More hands-on tech (starting tonight) and quiz games (also tonight)
- 83. questions?
- 85. Concept Review
- 87. Topic market segmentation
- 91. Segmentation • Consumer segmentation • Demographics, psychographics, behavioral • Benefits segmentation & needs-based segmentation • Business segmentation • Company size, industry, geography • Profitability of segments: 80 – 20 rule
- 100. Desktop Portable Business Power Mac G5 PowerBook Home iMac iBook
- 101. Desktop Portable Business Power Mac G5 PowerBook Home iMac iBook
- 103. Topic Perceptual mapping
- 104. Perceptual Mapping? Start with Position on x-y graph
- 105. Perceptual Mapping? Start with products classy Position on x-y graph conservative sporty practical
- 106. Try other dimensions wasteful small large fuel efficient
- 107. Try other dimensions Single Youth Mature Family
- 109. Topic Meaningful research
- 110. good quality Journal Articles BusinessWeek Fortune Forbes Trade Newspapers Wikipedia Web Sites hard to find easy to find Press Releases Blogs poor quality
- 112. Fills / Palette For optimal style, the colors + fills to the left have been pre-selected for the KeyStation Eclipse layouts. In most cases, you can select one of the shapes above and perform a “Copy Style” operation (format menu) to paste onto your shapes or text.
- 114. Blaise Pascal, (1623-1662) Lettres provinciales.
- 115. quote “ I have only made this letter longer because I have not had the time to make it shorter “ Blaise Pascal, (1623-1662) Lettres provinciales.
- 116. research crowdsourcing post to @mba570+message
- 117. interact research crowdsourcing post to @mba570+message
- 119. discuss Good? Bad? good and bad?
- 121. Topic Creating compelling presentations