How to Uninstall a Module in Odoo 17 Using Command Line
mba570.marapr09.class1
1. +
MBA/570
Sustainable Customer Relationships
March / April 2008
2. + agenda
Agenda
introductions
Instructor introduction & background
exercise 1
Syllabus review, course policies & questions
syllabus
The Brand Ladder dinner
Break & learning team formation – 40 minutes exercise
course goals
Exercise: create and execute an online survey
readings
Exercise: “what is marketing?”
Review of course goals & major objectives
Review & discussion week 1 reading assignments
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
3. + agenda
Your Facilitator
introductions
Lawrence Linn – Call me Larry
exercise 1
Various marketing roles for almost 20 years
syllabus
research, consulting, communications, strategy
consumer, business to business, internet commerce
dinner
Current work involves part time consulting and
exercise
various startup companies
course goals
M.S. / MBA in 1992 (at night)
readings
Moved to valley in 2005
woof!
Single. . .except for Dixie the Wonder Dog
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
4. +
Class Survey: How Many…
Went to UOP/Axia for undergraduate work
Have graduated or will graduate in the next few
months
Work in a consumer-facing organization
Work in a business-facing organization
Work in a marketing function or department
Have worked with a CRM system
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
5. + agenda
Syllabus Review
introductions
Syllabus posted in forums is guiding document
exercise 1
Attendance
syllabus
Miss one class – lose participation points
dinner
Second missed class – dropped from course
exercise
Show consideration for you classmates, be on time
course goals
Learning teams, APA format
readings
Late assignments & feedback
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
6. + agenda
Syllabus Review
introductions
exercise 1
syllabus
dinner
exercise
course goals
readings
Always have your name cards out
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
7. +
How to Get an „A‟
Read the assigned materials then do your
assignment
Address each element of the assignment & rubric
Use headings, bullet points & diagrams
Research the topics by consulting and citing
“outside” sources
Proof read for spelling, grammar and punctuation
Attend and participate in all classes and team
meetings
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
10. + agenda
Dinner break
introductions
exercise 1
syllabus
dinner
exercise
course goals
readings
Eat it if you got it! – Resume in 30 minutes
Form your learning teams after break
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
11. + agenda
Exercise I
introductions
Interview a classmate – 5 minutes
exercise 1
background, work, etc.
syllabus
Introduce them briefly to the class
dinner
exercise
course goals
readings
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
12. + agenda
Exercise I – Who are you?
introductions
exercise 1
Break up into your teams
syllabus
Go to www.surveymonkey.com
dinner
Signup for an account (one person per team is fine)
exercise
Create a survey with 5 questions and mail it to the
course goals
other teams
Under collect responses -> change settings make sure readings
you allow multiple responses per computer
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
13. + agenda
Exercise I – Who are you?
introductions
exercise 1
Team A: mira.makarem@gmail.com
syllabus
Team B: andyjp83@yahoo.com
dinner
Team C: s_matuszewski@yahoo.com
exercise
Team D: wendyariz@yahoo.com
course goals
Team E: lucero.torres@phoenix.edu
readings
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
14. + agenda
Exercise II – What is marketing?
introductions
Break up into your teams
exercise 1
Two lists: what do marketers do?
syllabus
what corporate objectives are marketers responsible for?
dinner
how do they achieve those objectives?
exercise
course goals
readings
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
15. + agenda
What is marketing?
introductions
Who they are Viewpoint
exercise 1
CEO, CFO They spend money. A cost center.
syllabus
Sales They generate leads for me. They make
dinner
brochures
exercise
Product development They think they know my job but they just
write “marketing fluff”
course goals
Marketing Marketing impacts and permeates every
readings
decision we make
Marketing is not for the faint of heart
It‟s not a direct science, so everyone is an expert!
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
16. + agenda
Course Goals & Objectives
introductions
Develop the discipline of customer focus
exercise 1
obsessive attention to who your customers and what you‟re
syllabus
really selling
test, test, then test again
dinner
Develop your knowledge of customer relationship
exercise
management and the processes of marketing
course goals
readings
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
34. CONSUMER PURCHASE
DECISION PROCESS
• Alternative Evaluation: Assessing Value
Evaluative Criteria
Consideration Set
• Purchase Decision: Buying Value
Slide 5-10
35. FIGURE 5-AWhat new car buyers consider
most important in deciding what new car to
buy
Slide 5-11
36. CONSUMER PURCHASE
DECISION PROCESS
• Purchase Decision: Buying Value
• Postpurchase Behavior: Value in
Consumption or Use
Cognitive Dissonance
Slide 5-12
37. CONSUMER PURCHASE
DECISION PROCESS
• Involvement and Problem-Solving
Variations
Routine Problem Solving
Limited Problem Solving
Extended Problem Solving
Involvement and Marketing Strategy
• Situational Influences
Slide 5-15
47. SOCIOCULTURAL INFLUENCES
ON CONSUMER BEHAVIOR
• Family Influence
Consumer Socialization
Family Life Cycle
Family Decision Making
• Information Gatherer • Purchaser
• Influencer • User
• Decision Maker
Slide 5-44
49. SOCIOCULTURAL INFLUENCES
ON CONSUMER BEHAVIOR
• Social Class
• Culture and Subculture
African American Buying Patterns
Hispanic Buying Patterns
Asian American Buying Patterns
• Assimulated
• Nonassimulated
Slide 5-47
52. + agenda
Consumer v. Organizational Markets
introductions
Exercise: Compare Consumer v. Organizational
exercise 1
Buying decision
syllabus
dinner
exercise
course goals
readings
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
53. CHARACTERISTICS OF
ORGANIZATIONAL BUYING
• Demand Characteristics
Derived Demand
• Size of the Order or Purchase
• Number of Potential Buyers
• Organizational Buying Objectives
Slide 6-13
56. +
Next Week
Remember to create / post your Learning team
Charter by Friday 6pm
Remember to review the rubric for the next
assignment
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS