5. Agenda
Review of class 1
Ethics & social responsibility
6. Agenda
Review of class 1
Ethics & social responsibility
Novastan exercise
7. Agenda
Review of class 1
Ethics & social responsibility
Novastan exercise
Advertising video
8. Agenda
Review of class 1
Ethics & social responsibility
Novastan exercise
Advertising video
Internal analysis (value chain, SWOTT)
9. Agenda
Review of class 1
Ethics & social responsibility
Novastan exercise
Advertising video
Internal analysis (value chain, SWOTT)
SWOTT Assignment / exercise
10. Agenda
Review of class 1
Ethics & social responsibility
Novastan exercise
Advertising video
Internal analysis (value chain, SWOTT)
SWOTT Assignment / exercise
External analysis (Porter 5 forces)
11. Agenda
Review of class 1
Ethics & social responsibility
Novastan exercise
Advertising video
Internal analysis (value chain, SWOTT)
SWOTT Assignment / exercise
External analysis (Porter 5 forces)
Exercise: using the 5 forces
12. Agenda
Review of class 1
Ethics & social responsibility
Novastan exercise
Advertising video
Internal analysis (value chain, SWOTT)
SWOTT Assignment / exercise
External analysis (Porter 5 forces)
Exercise: using the 5 forces
Next week
13. Final exam hint: all questions taken from reading,
pegged to class objectives
25. “I believe that this nation should
commit itself to achieving the goal,
before this decade is out, of landing a
man on the moon and returning him
safely to the earth”
35. A slight problem. . .
• Ships have Asbestos
• Must be removed
• Costs $100M in United States
• Costs $20M in Novastan
• You have to do it for less than $30M
36. Novastan Health Regulations
• Workers must have gloves, overalls, masks, boots
respirators
• U.S. there
are respirators, negative airflow control,
much more sophistication
37. Decision has been made
• Moving ahead with project
• Abiding by Novastani regulations
• plus a little more
38. Are they wearing the masks?
• Talking to on-site project manager
• Men are not wearing masks
• What do you do?
39. Disclosure
• Bleeding heart magazine
• Photos of Novastan job site
• No masks, 14 year old workers
43. Firms differ in fundamental ways because each
firm possesses a unique “bundle” of resources –
tangible and intangible assets and organizational
capabilities to make use of those assets
44. Tangible Assets Intangible Assets Organizational
Capabilities
Hampton Inn’s Budweiser’s brand Dell Computer’s
reservation system name customer service
Ford Motor’s cash Dell Computer’s Wal-mart’s purchasing
reserves reputation and inbound logistics
3M’s patents Nike’s advertising with Sony’s product
LeBron James development process
Georgia Pacific’s land Katie Couric as NBC’s Coke’s global
holdings “Today” host distribution
coordination
71. Read: Strategy in Action:
It’s Not Easy Being Green: Patagonia Exhibit
Chapter 3, figure 3-6
Group 1: External environment
Group 1I: Internal environment
75. Week 3
Individual Assignment: SWOTT Analysis Paper and Table 5
Learning Team Assignment: Considerations of a Strategic Plan List 2
Learning Team Assignment: Functional Area Interrelationships 10
93. October / November 2009
Marketing 571
Chapter one
“There is no perfect pickle”
Lorem ipsum dolor sit amet, magnis a metus quibusdam dui
donec, a porttitor vestibulum turpis, erat et vivamus ac neque dis
cras. Phasellus est mollis distinctio, ridiculus elit dolor quis
ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat
tempus vel nonummy amet curabitur. Phasellus felis ridiculus
tellus et, in pede, mauris magna porttitor ullamcorper, odit
venenatis, arcu ultrices. Suspendisse elementum pretium odio.
Plor, et ullamcorper nisl nec ut cum, integer quisque massa
ultricies risus adipiscing morbi, proin vestibulum aliquam sociis
blandit donec cras, mus quam suspendisse in quis.
Penatibus dolor platea, nunc sit auctor mauris, a bibendum
rutrum orci non sit volutpat, sit placerat nulla arcu turpis nostra
arcu. Libero sed sit mollis blandit. Faucibus dolor vel sapien
sagittis pellentesque fermentum, a amet Malcolm Gladwell
1 2
94. October / November 2009
Marketing 571
Chapter two
“The reptile brain”
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donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis
cras. Phasellus est mollis distinctio, ridiculus elit dolor quis
ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat
tempus vel nonummy amet curabitur. Phasellus felis ridiculus
tellus et, in pede, mauris magna reptile brain, odit venenatis,
arcu ultrices. Suspendisse elementum pretium odio.
Plor, et ullamcorper nisl nec ut cum, integer quisque massa
ultricies risus adipiscing morbi, proin vestibulum aliquam sociis
blandit donec cras, mus quam suspendisse in quis.
Penatibus dolor platea, nunc sit auctor mauris, a bibendum
rutrum orci non sit volutpat, sit p
Clotaire Rapaille
13 14
95. October / November 2009
Marketing 571
Chapter three
“Be Remarkable”
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donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis
cras. Phasellus est mollis distinctio, ridiculus elit dolor quis
ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat
tempus vel nonummy amet curabitur. Phasellus felis ridiculus
tellus et, in pede, mauris magna reptile brain, odit venenatis,
arcu ultrices. Suspendisse elementum pretium odio.
Plor, et ullamcorper nisl nec ut cum, integer quisque massa
ultricies risus adipiscing morbi, proin vestibulum aliquam sociis
blandit donec cras, mus quam suspendisse in quis.
Penatibus dolor platea, nunc sit auctor mauris, a bibendum
rutrum orci non sit volutpat, sit p
Seth Godin
25 26
96. October / November 2009
Marketing 571
Chapter four
“The Long Tail”
Lorem ipsum dolor sit amet, magnis a metus quibusdam dui
donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis
cras. Phasellus est mollis distinctio, ridiculus elit dolor quis
ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat
tempus vel nonummy amet curabitur. Phasellus felis ridiculus
tellus et, in pede, mauris magna reptile brain, odit venenatis,
arcu ultrices. Suspendisse elementum pretium odio.
Plor, et ullamcorper nisl nec ut cum, integer quisque massa
ultricies risus adipiscing morbi, proin vestibulum aliquam sociis
blandit donec cras, mus quam suspendisse in quis.
Penatibus dolor platea, nunc sit auctor mauris, a bibendum
rutrum orci non sit volutpat, sit p
Chris Anderson
38 39
97. October / November 2009
Marketing 571
Chapter five
“Advertising is wasteful”
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donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis
cras. Phasellus est mollis distinctio, ridiculus elit dolor quis
ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat
tempus vel nonummy amet curabitur. Phasellus felis ridiculus
tellus et, in pede, mauris magna reptile brain, odit venenatis,
arcu ultrices. Suspendisse elementum pretium odio.
Plor, et ullamcorper nisl nec ut cum, integer quisque massa
ultricies risus adipiscing morbi, proin vestibulum aliquam sociis
blandit donec cras, mus quam suspendisse in quis.
Penatibus dolor platea, nunc sit auctor mauris, a bibendum
rutrum orci non sit volutpat, sit p
John Wanamaker
49 50
98. October / November 2009
Marketing 571
Chapter six
“Mmmm….Donuts”
Lorem ipsum dolor sit amet, magnis a metus quibusdam dui
donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis
cras. Phasellus est mollis distinctio, ridiculus elit dolor quis
ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat
tempus vel nonummy amet curabitur. Phasellus felis ridiculus
tellus et, in pede, mauris magna reptile brain, odit venenatis,
arcu ultrices. Suspendisse elementum pretium odio.
Plor, et ullamcorper nisl nec ut cum, integer quisque massa
ultricies risus adipiscing morbi, proin vestibulum aliquam sociis
blandit donec cras, mus quam suspendisse in quis.
Penatibus dolor platea, nunc sit auctor mauris, a bibendum
rutrum orci non sit volutpat, sit p
Homer Simpson
60 61
99. October / November 2009
Marketing 571
Chapter six
“Mmmm….Donuts”
Lorem ipsum dolor sit amet, magnis a metus quibusdam dui
donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis
cras. Phasellus est mollis distinctio, ridiculus elit dolor quis
ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat
tempus vel nonummy amet curabitur. Phasellus felis ridiculus
tellus et, in pede, mauris magna reptile brain, odit venenatis,
arcu ultrices. Suspendisse elementum pretium odio.
Plor, et ullamcorper nisl nec ut cum, integer quisque massa
ultricies risus adipiscing morbi, proin vestibulum aliquam sociis
blandit donec cras, mus quam suspendisse in quis.
Penatibus dolor platea, nunc sit auctor mauris, a bibendum
rutrum orci non sit volutpat, sit p
Homer Simpson
60 61
100. October / November 2009
Marketing 571
Chapter six
“Mmmm….Donuts”
Lorem ipsum dolor sit amet, magnis a metus quibusdam dui
donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis
cras. Phasellus relations
public est mollis distinctio, ridiculus elit dolor quis
ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat
tempus vel nonummy amet curabitur. Phasellus felis ridiculus
tellus et, in pede, mauris magna reptile brain, odit venenatis,
arcu ultrices. Suspendisse elementum pretium odio.
Plor, et ullamcorper nisl nec ut cum, integer quisque massa
ultricies risus adipiscing morbi, proin vestibulum aliquam sociis
blandit donec cras, mus quam suspendisse in quis.
Penatibus dolor platea, nunc sit auctor mauris, a bibendum
rutrum orci non sit volutpat, sit p
Homer Simpson
60 61
101. October / November 2009
Marketing 571
Chapter six
“Mmmm….Donuts”
Lorem ipsum dolor sit amet, magnis a metus quibusdam dui
donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis
cras. Phasellus relations
public est mollis distinctio, ridiculus elit dolor quis
ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat
tempus vel nonummy amet curabitur. Phasellus felis ridiculus
tellus et, in pede, mauris magna reptile brain, odit venenatis,
arcu ultrices. Suspendisse elementum pretium odio.
Plor, et ullamcorper nisl nec ut cum, integer quisque massa
ethics
ultricies risus adipiscing morbi, proin vestibulum aliquam sociis
blandit donec cras, mus quam suspendisse in quis.
Penatibus dolor platea, nunc sit auctor mauris, a bibendum
rutrum orci non sit volutpat, sit p
Homer Simpson
60 61
106. The centralized multi-business structure
Board & CEO
R&D Business Unit Business Unit Business Unit Business Unit
Finance
Marketing
Operations
Human
Resources
107. The de-centralized multi-business structure
Board & CEO
Business Unit Business Unit Business Unit Business Unit Business Unit
R&D R&D R&D R&D R&D
Finance Finance Finance Finance Finance
Marketing Marketing Marketing Marketing Marketing
Operations Operations Operations Operations Operations
Human Human Human Human Human
Resources Resources Resources Resources Resources
113. Week 2
Individual Assignment: Conceptualizing a Business 5
Write a 1,050-1,400-word paper in which you explain the
importance of your selected business’ vision, mission, and
values in determining your strategic direction.
114. Week 2
Individual Assignment: Conceptualizing a Business 5
Individual Assignment: Value Alignment 10
Select an existing organization with which you are familiar
that is different than the one you used for the
“Conceptualizing a Business” paper.
• Write a 700-1,050-word paper in which you analyze the
individual values and the organization’s values as reflected
by the organizations plans and actions
115. Week 2
Individual Assignment: Conceptualizing a Business 5
Individual Assignment: Value Alignment 10
Learning Team Assignment: Business Selection Discussion 2
Discuss with your Learning Team your selected business
from the Week One assignment, Importance of Strategic
Planning and Management in the Business Environment
Paper. In this discussion, share your ideas about what your
business is and what you hope it will become.
116. Week 2
Individual Assignment: Conceptualizing a Business 5
Individual Assignment: Value Alignment 10
Learning Team Assignment: Business Selection Discussion 2
Business selection discussion
Use your forums
One thread per person/business
Contribute at least one post per person
Summarize your thread
Talk about marketing channels, the long tail and lessons learned at Best Buy
“father or modern advertising” Visionary - One Price, Goods returnable
Turned railroad depot into large department store
Free healthcare / education / fitness / pension / profit sharing
- half advertising is wasted
Conflict between owners and managers
Wall street – outsize risks