2. Social Media and Email
Owned
Website / Blog
Social Media Profiles
Apps / Digital Assets
Email Lists
Paid
Social Media Ads
Banner Ads
Google Adwords
Sponsorships
Earned
Word of Mouth
3rd Party Social Profiles
Bloggers / Media
Forums / Boards
Niche Communities
Listservs
Events / Conferences
Revised from Hubmedia “Social Media Touch Points”
3. Social media and email
is all about
relationships,
trust, and
interaction.
4. People like doing business with
people they know …
… and love doing business with
people they trust.
Edelman Trust Barometer 2008
5. TRUST is
personal . . . requires risk-taking . . . about relationships, not
transactions . . . based on being willing to put the other’s needs first.
9. Edelman Trust Barometer
Regardless of
channel, voice, or
country …
… a majority of
people need to hear
the same message
3-5 times to believe
it.
1 time, 5%
2
times, 14%
3
times, 35%
4-5
times, 28%
6-9
times, 6%
10+
times, 13%
10. Why Email is Important
• Powerful asset when leveraged correctly
– Helps get your contact to the people that are
interested
• Proactive
• Helps extend your reach to your audience
14. Positive Tweets/Updates
Good Profile
Tweet/Post Regularly
Reciprocity
Mentions
Network Overlap
Comment/RT/Share
Others RT/Share
Good Follower Base
Share Social Media Handles
Like or Favorite Content
⑥
⑤
④
③
②
① ⑦
⑧
⑨
⑩
⑪
2. Ways to Build Your Social Circle
16. Link to Website
Profile Pic or Logo
Email Address
Background Banner
Name
Screen Name
Description
Connections
Listening Post
⑦
⑥
⑤
④
③
②
①
⑧
⑨
4. Things You Need for a Good Profile
17. Major Announcement⑧Event Registration
Event Invitation
Event Participation
Publication Download
New Subscription
New Resources
Acknowledgement
⑥
⑤
④
③
②
① ⑦
5. Key Email Touchpoints
18. Well-edited message
WRI Branded Template
A clear call to action
Link to Privacy Policy
Link to Unsubscribe
Accurate Subject Line
Correct “From” Email
Correct “From” Name
Correct “Reply-to” Email
Correct “Failure” email
Google Tracking Code
⑥
⑤
④
③
②
① ⑦
⑧
⑨
⑩
⑪
6. Key WRI Email Blast or Newsletter Elements
20. Key Takeaways
• Treat your audience members as strategic
assets.
• Engage early to have the most effective
communications.
• Maintaining what you have is more important
than adding something new.
• Plan ahead and contact us early.
Hinweis der Redaktion
Related Handout available online at http://bit.ly/1mCGZO5
Revised from Hubmedia’s Social Media Touch Points list http://www.hubumedia.com/social-media-services/150-social-mediaNiche Communities – “Niche social networks, that were built for specific, narrowed-down purposes allow for focus, community, and meaning to be restored to the online world. Sites and apps like Quora, Quibb, Path, Potluck, and even Medium present themselves as forums for like-minded individuals to connect with each other, to form new communities, and to bring meaning and argument (the non-troll kind) back to digital spaces. With a powerful zap of what feels like magic, new niche sites are bringing intelligence back to the social network. They’re a breath of fresh air in an online world that’s cluttered with social smog.” - The Rise Of The Niche Social Network - http://www.fastcolabs.com/3014562/the-rise-of-the-niche-social-network
Social media and email is all about relationships.And relationships can change the world.
Edelman Trust Barometer 2008
There are many metrics, but these are the metrics we routinely review to measure growth and success.