Goverment 2.0: Social Media in the Age of Obama - Measuring Your Success
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Tools and tips about how to measure your return on investment (ROI) and know if your social media campaign is working.
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Goverment 2.0: Social Media in the Age of Obama - Measuring Your Success
- 1. Measuring Your Success Government 2.0 Audio portion 866-707-4547 - Pwd: 3864729# Kris Eriksen will moderate Laura Lee Dooley World Resources Institute http://www.wri.org Danielle Brigida National Wildlife Federation http://www.nwf.org
- 2. Are you looking at your metrics? (Polling questions)
- 5. Excel is your friend … trends over time
- 6. … deciding what data to collect …
- 8. Website Measurement Tools Who’s coming to your site?
- 11. Tracking Visitors, Pageviews
- 12. Traffic Sources
- 13. Other Free Analytics Tools www.crazyegg.com www.enquisite.com www.woopra.com
- 14. Onsite Website Survey Tools www.kampyle.com 4q.iperceptions.com
- 15. Make Metrics Accessible to Authors
- 16. Share Metrics with Widgets
- 18. RSS Feed Measurement Tools Who’s subscribing to you?
- 20. Email Feed vs. Subscription
- 21. Facebook | LinkedIn Measurement Tools Who’s connected to your mission?
- 22. Facebook Fan Page Tracking
- 23. LinkedIn | Facebook Groups
- 25. Enjoy the Organic Growth NWF Facebook Fans
- 26. Tracking Posts in Google Analytics http://www.wri.org/stories/2009/02/dear-climate-media-dont-forget-midwest? utm_campaign=socialmedia&utm_medium=facebook&utm_source=wri-group
- 27. Twitter Measurement Tools Who’s talking to you?
- 28. Measuring Engagement twitter.com/NWF twitter.com/worldresources 1 + 1 =
- 29. Twitter tools for measuring reach www.tweetake.com tweetburner.com tr.im www.twittercounter.com www.lessfriends.com
- 30. Some tools for measuring performance www.xefer.com/twitter/ twitter.grader.com www.twinfluence.com www.webanalyticsdemystified.com/ twitter
- 32. NWF: As followers grew… More programs joined…
- 33. NWF: We Applied the Tool to Compliment Our Work
- 34. NWF: Promoting Wildlife Watch on Mallard Duck #NWF
- 35. Return can often be engagement…
- 36. … In summary …
- 37. Growth of Friends | Fans | Followers | Visits
- 39. WHY? Learn and Apply Study…then Test! Originally uploaded to Flickr by Steven S.
- 40. Reaching Your Goals by the Numbers Satisfaction in Engagement Ambassador/Evangelist Ownership Word of Mouth Repeat Customers Relationship
- 41. Reaching Your Goals by the Numbers R E A C H $$ REVENUE $$ Engagement
- 42. Measuring the Immeasurable “ They like me, they really like me”
- 43. Recognition for online access / presence
- 44. Personal profile posts of content
- 45. Community steps forward to support
- 46. Integration of your info into other sites
- 47. Integration of your info into other sites
- 48. Invitations|participation in SM events
- 49. What Are Your Ideas?
- 50. Questions & Answers Government 2.0 Laura Lee Dooley World Resources Institute http://www.wri.org [email_address] [email_address] Danielle Brigida National Wildlife Federation http://www.nwf.org [email_address] [email_address]