This is a presentation I put together for my group in my Entertainment and Arts Management class. The class focused on the basics of Strategic Management, and the end project was to create a business plan for an imaginary company.

1. WP WESTPHAL PROMOTIONS Laura Calderone – Operations Management Christopher Curtis – Finance Lauren Pitts – Design and Development Breanne O’Neill – Competition Analysis Molly Tarlofsky - Marketing

2. MISSION STATEMENT Our mission is to utilize our abilities as a stepping-stone to assist the artists of Drexel University to flourish and to thrive in the community.

3. EXECUTIVE SUMMARY/BUSINESS DESCRIPTION Service-Based Business Expected to open in September 2010 Non-Profit Entity of Drexel University Apply for office space through SAFAC Target the artists of Drexel University Future of the Business

4. WP MARKETING

5. Analysis Target Market: students 18-25 Upper-Classmen more 1,635 Students in Antoinette Westphal College of Media Arts and Design Expect a lot of repeat clients Marketing Strategy

6. Strengths and Weaknesses Strengths Little Competition Drexel Entity Low Expenses Experienced Advisor Weaknesses Student-Run Company Small Target Market Drexel Entity Standard Package Option

7. Opportunities and Threats Opportunities All students can participate Only one of its kind Affordable Threats MadKo and DraKo Public Companies

8. WP DESIGN AND DEVELOPMENT

9. Departments Visual Arts Performing Arts Media Management Music Industry Fashion

10. Staff Departments will be run by Cooperative Education (Co-Op) students Have a staff advisor – Larry Epstein Volunteers Independent study for university credit Projects – Senior Design Possible Class

11. Services Newspaper Television Internet Radio Around Campus Campus Events Available to any Drexel Student Fee of $175.00 Reapplied to returning customers Fees will be reclycled into the company {501 (c) (3)}

12. WP OPERATIONS MANAGEMENT

13. Quality Customer Experience Hiring Process Paring customer with right employee Customer feedback

14. Efficiency Training Employee Involvement Minimize margin of error

15. WP COMPETITION

16. Competition Competition Limited within Drexel Outside PR firms MAD Dragon UNLTD Other AWCoMAD Majors Fashion Design Digital Media

17. WP FINANCE

18. Analysis Low cost start-up Student Organization Volunteers/Co-Op Make money back in the first year

19. Net Profit

20. Customers

21. WP QUESTIONS?