This was a presentation that my group and I put together for our Business I class. The project was based on a bike company we started in a business simulator.

1. Reaching out for a healthier, greener horizon.

2. Megan Zacarias Chief Executive Officer Heather Collins Chief Marketing Officer KarthikRavichander Chief Financial Officer Laura Calderone Chief Information Officer Lynn Lan Chief Operating Officer Executive Officers

3. Infinite Horizon 2008 - 2018 Planning Execution Problems Reevaluation Future Plans

4. Mission Statement To produce bicycles that are readily available to a wide range of consumers while benefitting the environment and surrounding communities.

5. Planning Success strategy Product Price Promotion Distribution Finances Vision for the company

6. sad life BUT WE FAILED

7. Execution and Problems Overall Financial Management Product and Firm Marketing Operations Management

8. 2008 – 2018 Performance

9. Market Comparison

10. Financial Management Debt Repayment in 2011 Positive and Negative consequences Equity Infinite Horizon as a private company Repurchasing from 2008 - 2017 Repurchasing in 2018

11. Debt Management

12. Product Marketing Internal Debate: How low is low priced? Price Jumps Fireburst increased $15 in 2014 Adv4 increased $10 in 2015 Phoenix intended as higher priced youth bike

13. Pricing

14. Product Marketing Initial splash in advertising Gain market advantage 2013: Edited and reallocated expenditures Budget remained constant Effect on sales Heavy burden

15. Advertising

16. Product Marketing PR was first expense to be cut Major drop every two years Bare minimum for youth sector Trial and error

17. Firm Marketing Effects of average retail margin Adv4 Mountain Bikes Fireburst and Phoenix Internal Debate: How heavily should we focus on margin? Distribution increased by increased margin

18. Distribution

19. Firm Marketing Branding was lowest expenditure Small decreases during first 6 years maintained profit margin 2015: increased after class discussion Negligible effect

20. Operations Management Capacity Low Price, High Volume Entering the Youth Bike Market Problems we encountered

21. Capacity and Production

22. Efficiency

23. Quality Market Comparison

24. Reevaluation Quality Debt Management Pricing Capacity Branding …Quality

25. Future of Infinite Horizon Option 1 Option 2

26. Infinite Horizon 2008 - 2018 Planning Execution Problems Reevaluation Future Plans