The presentation is about the Facebook Policy Primer – the Term of Service (TOS). The presentation comprised of the introduction of Facebook free service. The importance of the management of privacy and induction on privacy setting and accounting setting and how to set these settings. Overview of the policy and TOS. Security of data and management of data. Why it is important to read policy and TOS before signing up. Commodification of personal data and sale of users’ information to advertisers to fund for Facebook’s free service. How Facebook ads works. Pros and cons and flaws of Policy and TOS. Conclusion and References.

1. TERM OF SEVICE (TOS) BY LKW Ting
Facebook Policy Primer - TOS by LKW Ting is licensed under a
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Net303_A2_LKW Ting. 15357335.
Curtin University of Technology

2. About Facebook
Facebook mission is to empower people to
share, be connected and make the world
more open.
Everyday millions of people share their
information, links, upload unlimited photos
and videos and make friends and learn
about their friends.
Members can also be connected @:
http://blog.facebook.com/
Follow Facebook on Twitter: @facebook
Subscribe to more video at:
http://www.youtube.com/facebook
Facebook Icon by LKW Ting; Information : Facebook.com :http://www.facebook.com/,

3. POLICY OVERVIEW
 “We love your comments, but please be respectful of others. We reserve the
right to delete profane, harassing, abusive and spam comments and to block
repeat offenders”
 Sounds great users are protected by the above policy. Really?
But... users are encouraged to report any abuse online. Your help is
required to make it safe. Is there enough surveillance by Facebook? No.
Facebook cannot always guarantee your safety.
 Children age 13 years can sign up. Is parental permission required?
No verification required. No mentioned of how children’s age can be
verified.
 Parents! be vigilant Get educated in computing – join your children’s
Facebook site and you can monitor your children’s safety and activity.
 In Patchin and Hinduja (2006), electronic/online bullies are virtually
anonymous and is “embolden” by using electronic key board or pad to
satisfy their bullying activities. Parents lacks supervision due to their
ignorance in computing. Therefore kids are not concerned about
probing parents over their bullying activities.
Facebook Icon By LKW Ting., Facebook.com www.facebook.com/, Patchin and Hinduja (2006),

4. SIGN UP! IT’S REE
“By Clicking “sign up” you agree
to our Terms and that you have read our
Data Use Policy including our Cookie use”
You are required to provide mandatory information like
your real name, birthday, gender, email and create a
password when you register.
You are permitted one account, not to use other’s account
or identity, share password, not to participate in unlawful
marketing scheme or not to use trademark or people’s
intellectual properties.
 How many actually view or read Facebook Terms and Data
Use Policy before you sign?
SIGN UP
DON’T GET enticed by the “sign up for free” service which
drive you to sign up due to the fear that if you don’t give
personal information you are unable to join.
Picture from Microsoft Clipart, Information from: http://www.facebook.com/about/privacy/
http://www.facebook.com , http://www.facebook.com/legal/terms , Facebook Icon by LKW Ting

5. SIGN UP PAGE
 Read before you sign!
 Below is an “extract” of the Facebook “sign up” page,
the set up would easily deter/cause users to omit reading
the lengthy small print Terms and Data Use Policy.
“By Clicking
sign up, you
agree to our
Terms and that
you have read
our Data Use
Policy including
our Cookie use”
Sign Up Page extracted from: Facebook: http://www.facebook.com/ Facebook Icon by LKW Ting

6. Overview of the Term of Service (TOS)
 The TOS stipulates the relationship between Facebook, its
members and visitors to the site.
 Privacy of members is important to Facebook and alert
members to its Data Use Policy and how Facebook use your
information are in small print, Don’t be deterred by the small
print.
 Make sure you take time to read the TOS and policy before
you sign up.
 It is important you understand how you should manage your
privacy setting to ensure safety of your data and prevent the
myriad of cyber crimes.
 Privacy problems stemmed from the lack of concern of
users and not having a sense of privacy and is unaware of
large number of people who could view the unsafe
information upload to the website and the implications of
information being viewed (Goettke and Christiana, 2007).
Reference: Facebook TOS ; Facebook Data Use Policy Goettke & Christina, 2007

7. HOW TO SET PRIVACY SETTING
 It is therefore very important to know how to set the privacy setting on
Facebook in order to secure your data online.
 The privacy setting is accessed from the right hand corner of the “home
page” see illustration below:
CLICK ON
DOWN
ARROW
Extract from my Facebook page, privacy settings , http://www.facebook.com/?ref=tn_tnmn#!/settings/?tab=privacy
Facebook Icon- by LKW Ting

8. PRIVACY SETTINGS & RIENDS LISTS
 There are three settings to choose who you share your information with (public,
friends and custom) as illustrated below and is accessed from the drop down
arrow (previous slide). It is important to make the right choice to protect your
privacy and your data to prevent undesirable access which may lead to cyber
crime like (but not limited to) cyber bullying, stalking, sex related crime,
identity theft, harassment, violence and hate speech, paedophilia, spam, abuse.
 You can choose what you want to show and to whom by working on the privacy
setting page, create friends lists and choose “customized (Driscoll, 2009).
 Lists of friends can be categorized into Real Friends (offline), Work Friends,
Online Friends and Family. The lists assist in who you choose to show your
information, photos, videos etc (Driscoll, 2009).
Public Custom
Friends
Extract from my Facebook page; privacy settings , www.facebook.com/?ref=tn_tnmn#!/settings/?tab=privacy
Icons (public, friends, custom )– Microsoft Clipart, Facebook Icon by LKW Ting, Driscoll, 2009

9.  You are responsible for the security of your data. Be aware
of the danger of posting your phone number, address,
varied information to friends. Make sure you know who you
share your information with.
 You can secure your data by locking it and
limit sharing your personal information by:
Step 1 - Click on the Account Setting on the drop down menu
on top right hand of the home page, here you swap your
password with a numeric one.
 Step 2 - You can delete your maiden and middle name.
 Step 3 – Click on Networks tab ensure you are happy with
your sharing setting i.e. for any networks you may have
joined or may not required to join – remove them.
 You may wish to unlink your Twitter, blogs or other social
networks platform. (Hattersley, 2010).
Facebook Icon by LKW Ting, Lock Image from Clipart , Hattersley (2010)

10. OWNERSHIP OF CONTENT
 You own the content that you uploaded but......
A word of caution. By signing up you grant non exclusive irrevocable,
perpetual right to Facebook to transfer, sub-licensable, royalty free
and global licence to use your content or in conjunction with
Facebook (IP Licence) even after you terminate Facebook service.
 Facebook can reformat, remix, create derivative work, modify,
transmit, share your website link, sell your content including images
and information to advertisers for commercial purpose even after you
delete your content Facebook and anyone and everyone can continue
to use it.
 It means Facebook can pass information to 3rd party. While your IP
Licence is terminated when you delete Facebook service, a backup
copy of user content is held and archived by Facebook indefinitely.
 You will not be compensated for your work (Shroeder, 2009).
 Facebook change its TOS without having to inform the users (Ostrow,
2009)
Reference: http://www.facebook.com/legal/terms and http://mashable.com/2009/02/16/facebook-tos-privacy/
(Ostrow, 2009) (Shroeder, 2009) ; Facebook Icon – by LKW Ting

11. ACEBOOK ADS THE $ SPINNER
 Ever thought about how Facebook makes money to subsidize its users?
On 11 October 2012, this link http://www.facebook.com/about/ads/ was provided for
users to read about its ads.
 According to Ami the production manager of Facebook, it costs Facebook 1 billion to
provide users the free service. To recoup the cost they introduce ads to raise fund but
don’t give personal information to advertisers only relevant ads were shown to the right
audience. R e a l l y? My Take is nothing is free, Your privacy is at stake!
 Advertisers directing ads to relevant audience means Facebook is providing personal
information for advertisers to target the right audience. It may be of no concern to
some but it has caused concern to others about privacy.
 Facebook most talked-about is the “sponsored stories” with ads appearing along
“organic social content” in the popular news feeds which is the “holy grail of
advertisers” (Constine, 2011).
 No matter what one thinks about ads, according to Tech-Crunch nobody can opt out of
not seeing them (Vega, 2012).
Information: Facebook Icon by LKW Ting (Constine, 2011) (Vega, 2-12)

12. facebook
CONCLUSION
 There are flaws in the Facebook Policy and TOS. Personal information must be provided
when you sign up. These information is sold as commodity to advertisers. Your personal
data is your trade-ins for “free service”.
 According to media theorist and writer Douglas Rushkoff, “You are Facebook’s product,
not customer.” So....if you are not paying to use Facebook you are the product, Facebook
is selling your data to the advertisers (Solon, 2011).
 Read theTOS and Policy before you sign and learn how to set your privacy setting and
manage the security of your data.
 Users are generally unaware of privacy setting or insufficient default privacy setting on
website and users are unaware of privacy concerns (Goettke and Christiana, 2007).
 By signing up you gave up your content and rights exclusively, irrevocable, perpetually to
Facebook your data to remix, royalty free, global licence, sub-licence and for 3rd party use
and for archiving indefinitely even after you terminate the service. Nothing is Free!. Read
TOS and Policy before you sign.
Facebook Icons by LKW Ting, (Solon, 2011)

13. REFERENCES
Constine, J. (December 20, 2011). Facebook Sponsored Story Ads To Appear in The News Feeds.
Retrieved from:
http://techcrunch.com/2011/12/20/sponsored-stories-news-feed/
Driscoll, A. (April 29, 2009). Facebook Fail: How to Use Facebook Privacy Setting and Avoid Disaster.
Retrieved from: http://mashable.com/2009/04/28/facebook-privacy-settings/
Facebook (2012) . Privacy Setting Page. Retrieved from:
http://www.facebook.com/groups/274826795952852/#!/settings/?tab=privacy
Facebook, (2012). LKW Ting Home Page – Privacy settings. Retrieved from:
ttp://www.facebook.com/?ref=tn_tnmn#!/settings/?tab=privacy
Facebook, (2012). About Ads. Retrieved from: http://www.facebook.com/about/ads/
Facebook, (June 8, 2012). Statement of Rights and Responsibilities. Retrieved from:
http://www.facebook.com/legal/terms
Facebook. (June 8, 2012). Data Use Policy. Retrieved from: https://www.facebook.com/about/privacy
Goettke, R., And Christiana, J. (May 14, 2007). Privacy and Online Social Networking Websites. Computer
Science 199r: Special Topics in Computer Science Computation and Society: Privacy and Technology.
Retrieved from: http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf
Hattersley, R. (April 24, 2010). Facebook Safety: A Primer. Retrieved from:
http://mediadecoder.blogs.nytimes.com/2011/12/22/facebook-gives-users-a-primer-on-ads/

14. REFERENCE CON’TD
Lyon, D. (2002) 'Everyday Surveillance: Personal Data and Social Classification', Information,
Communication, and Society, 5(1).
Available: http://www.casa.ucl.ac.uk/cyberspace/lyon_ics.pdf
Ostrow, A. (February 16, 2009). Facebook Responds to Concerns over Terms of Services. Retrieved
from: http://mashable.com/2009/02/16/facebook-tos-response/
Patchin, J., & Hinduja, S. (2006). Bullies Move Beyond the Schoolyard. Youth Violence and Juvenile
Justice, 4(2). Retrieved from: the Curtin Library Database.
Schroder, S. (February 20, 2009). Facebook: All Your Stuff is Ours, Even if You Quit. Retrieved from:
http://mashable.com/2009/02/16/facebook-tos-privacy/
Solon, O. (September 21, 2011). You are Facbook’s Product, Not Customer. Retrieved from:
http://www.wired.co.uk/news/archive/2011-09/21/doug-rushkoff-hello-etsy
Vega, L. (2012). Facebook Gives Users a Primer on Ads. New York Times. Retrieved from:
http://techcrunch.com/2011/12/20/sponsored-stories-news-feed/
Resources:
Ting, LKW. (2012). Designed All Facebook Icons, and photos of keys by LKW Ting
Microsoft. (2012). Power Point Template.
Microsoft Clipart, (2012). Image of Lock and Sign Up Image