How to Integrate Social Media into Your Organization
Marketing calendar
1. Because “Marketing Should Be Fun, Not Painful”
Liz Provo
Mass Marketing Resources
www.massmarketingresources.com
Mass Marketing Resources Copyright 2013 All Rights Reserved
2. A Planner?
A Doer?
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3. Think about the big picture
Take many notes, always
have a list
Love to map out projects
Research every aspect before
acting
Logical, mindful
May get bogged down in the
details
May have many unfinished
projects
Sometimes fearful to act
Mass Marketing Resources Copyright 2013 All Rights Reserved
4. Action and detail oriented
Thrive on deadlines
Love checking off “to do lists”
Value results in getting stuff
done
Make quick decisions, but are
open to rethinking
May have trouble seeing the
“big picture”
Jump right in, but may abandon
later
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6. Both
A combination of Planner AND Doer
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7. Planners may need help
executing details
(task management)
Doers may need help
planning long-term goals
(coaching, mentoring)
Mass Marketing Resources Copyright 2013 All Rights Reserved
8. Business Plan
The who, what, where, where and how of
your business
Marketing Plan
Part of your business plan, how you get the
word out about your products & services
Marketing Calendar
Roadmap for your marketing plan
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9. ORGANIZATIONAL TOOL
Executes marketing plan
Gives you the big picture
Provides customer “touch
points” throughout year
Control tasks easier
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10. Business anniversary
date
Vacation dates (not
working)
Events: Trade shows,
workshops, sales
National & state
holidays
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11. Major national initiatives
Month long – Feb: heart health, March: nutrition,
May: physical fitness
Minor national initiatives
Week-long or one day – May 12-18 Women’s Health
Week; June 12-Time Out Day
Obscure recognition dates
March 8- Uppity Women Day; June 18- National
Splurge Day; Dec. 31 - Make Up Your Mind Day
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12. December: holiday, end
January: Resolutions, Planning,
of year planning, retail
new beginning
November: family, February: Love, Winter
prepare for winter, giving Vacation
thanks
March: Tax/financial
October: Fall cleanup, planning, trade shows
house repairs, retail
gears up
April: Spring, flowers,
new life, health
September: School, awareness
business planning
May: College graduations,
gardening
August: back to school
retail June: High School Graduations,
July: vacation, travel, weddings, gardening, outdoor
beach, outdoors projects
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14. Print 12 months using
email client (Outlook,
Yahoo, etc.)
Multi-month erasable
wall calendar
Desk mat? not ideal
Think visually, long
term
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15. Create from Google *
Make private
Sync with appt. calendar
Share with coaches/assistants
Plan ahead
* Yahoo, Sales Force, ACT, etc.
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16. It’s NOT . . . .
An editorial (content) calendar
It’s NOT . . .
An appointment calendar
It’s NOT . . .
A “to do” list
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17. CREATE
Editorial calendar (social media,
blog posts, etc.)
Task lists (Outlook, Google,
ToDoList.com,
RememberTheMilk.com,
pen & paper, etc.)
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18. #1
#2
#3
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19. Remember, work from your strengths
Get help when you need it.
Liz Provo
Mass Marketing Resources
413-539-7950
www.massmarketingresources.com
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QUESTIONS??? Mass Marketing Resources Copyright 2013 All Rights Reserved