6 tips for creating meaningful experiences through innovation in storytelling. Proudly presented by our creative director Valentijn Destoop.

1. Crafting digital stories.
6 tips for creating meaningful experiences through
innovation in storytelling.
MobileMonday - About Games, fun & Serious Games

2. Emotions help to
build relationships
and bind communities,
emotions make stories stick.

3. Meaningful
Pleasurable
Convenient
Usable
Reliable
Functional
Why?
How?

4. Grab attention by playing
games with the REASON and
the EMOTIONS.
Reason and Emotion by Disney

5. Don’t break the emotion by
providing a natural flow.
Like music,
transitions and motion make up a
continuous stream in a visual language.

6. # 1
Craft a story that speaks both
to the heart and the mind.

7. We are telling stories for thousand of years to
survive. The help us inspire, motivate and
understand.
Bulls from Lauscaux Cave, France.

8. Story, no interaction.
Toy, no goal.
Puzzle, goal.
Game, you can win.

9. A story has memorable characters
and surprising conflicts.
Yoda by JonMckenzie

10. A game has a wonderful
context and universe,
where the protagonist can
tell his own story.
World of Warcraft Blizzard Enterainment

11. # 2
Ideas come from everywhere
and anybody.

12. Creativity is not one type of
person, but a state of mind.
A restless state of mind with no
time frame, looking for answers.

13. Learn the tricks
of diverse thinking.
By defining the amount of solutions
before brainstorming.

14. Separate the time when
thinking of
a. storytelling and
b. functionalities.

15. # 3
Start finding THE talent.

16. Because we are what we
repeatedly do. Excellence, it’s
not an act but a habit.

17. Identify your skills and
complete them by
collaborating with
complementary people
artist, musicians, writers,
producers, developers, ...

18. Include all decision makers in
your process of creating,
but keep your team as small as possible.

19. And yes, you can think
outside
company structures.

20. # 4
Master creative efficiency.

21. A creative project is not always linked
with budget failure.
Neither does a big budget give you a
creative result. But it help$.

22. Learn to find the best
mentors in the field
and personalize when mastering
their skills.
Steven Spielberg

23. Choose one of the proven
workflows and stick to the
plan with a perfect balance
between collaboration and...

24. solitude

25. Filter your functionalities
down to the minimum and
focus, focus, focus...
until you can optimize the
details.

26. # 5
Make your project an
interesting press release.

27. So it triggers influencers to share.

28. Seek criticism, even at the
start... it stings a bit.
But it helps in the long run.

29. Look and learn
from peoples (re)actions
towards the first draft,
not from their words.

30. And when in doubt use
“the popular opinion”.

31. # 6
Don’t look for the next
opportunity, the one you have
is the opportunity.

32. Think big, but...

33. start with small wonders.

34. Let’s create something
memorable to share.

35. LittleMissRobot.com
Thank you for appreciating by sharing.
More tips?
Valentijn Destoop
twitter: @quidante
valentijn@littlemissrobot.com