A presentation made to undergraduates at Anglia Ruskin University by Rechenda Smith from email service provider little green plane on what is is like working for an email marketing agency.

1. Working for an email agency by…

2. Hello, I’m…
Rechenda
Smith …Head of Email
Marketing

3. Today
• What is email • My journey
marketing?
• Job roles & salaries
• What we do
• Getting experience
• Types of email
• How to get ahead
• Email & digital
marketing • Resources

4. What is email marketing?

5. Everyone is at it, from big brands,
charities, musicians, accountants to
your local butcher and hairdresser.
Who do you
get emails
from?

7. What we do

8. Our peeps

9. What we do

10. 1. Software to send emails

11. 2. Design services

12. 3. Training

13. 4. Managed services

14. Sample clients

15. Why email?
Email
480 million
480m
email
users
Facebook & Twitter
250 million
MONEY PREVELANCE MEASURABLE
ROI £42.08 for New accounts Tangible results
every £1 2011
Statistics taken from the Direct Marketing Association

16. Self service ‘v’ consultancy

17. Types of email

18. You

19. Newsletters

20. Events

21. Surveys/polls

22. Abandonment

23. Re-engagement

24. Voucher

25. Data cleanse

26. Competitions

27. Email and digital marketing

28. Emails Spam filters Inbox Website

29. Email should be integrated with…

31. My journey

32. PR…digital marketing…email

33. Key milestones & career advice
• More education: CIPR Diploma and CIM Digital Marketing Diploma
• Awards: Young Communicator of the Year
• Committees: CIM Essex Vice Chair, Email Council member of DMA
• Diversify: Think ‘what’s next?’
• Think Curtis: Always move up and don’t hang about
• Learn: Stay knowledgeable and share your pearls
• Network: It’s not what you know it’s who you know

34. Jobs and salaries

35. Agency ‘v’ in-house

38. Getting experience

39. Be Proactive…

40. Send emails
Email me
rechenda.smith@littlegreenplane.com

41. Build a social media presence

43. Go to events/free seminars and list on your CV

44. Volunteer

45. Resources

46. Use resources for:
• Event listings
• Job vacancies
• Interesting blog posts to retweet and share
• New book reviews
• Guides, tips and white papers (education)

47. Trade bodies Media sources

48. STAR RESOURCE:
Smart Insights
@davechaffey
@smartinsights

51. THANKS!
Don’t forget to stay in touch…
• @rechendasmith
• @lgplane
• Rechenda.smith@littlegreenplane.com
• www.littlegreenplane.com