This group of slides covers Marketing Communications Research in Strategic Communication. The research uses databases, books, websites and statistics as tools to gather material and accomplish research outcomes.

1. Journalism
Marketing
Communications Research:
Strategic Communication
Lissa Lord
03-10-14

2. Dissertation Research Blog
http://dissertationresearch.blogspot.com
2

3. We need to know this:
(1)Find Subject and Course Guides on the Libraries’ homepage. (
www.lib.ku.edu)
(2)Find articles using databases
(3)How to request full text articles if we find only abstracts (
WebRetrieve)
(4)How to find e-Journals
(5)How to use the online catalog to find books and request delivery
to Edwards Campus
(6)How to use Google Scholar from the list of library databases
3

4. Good starting point.
http://lib.ku.edu

12. How to cite this article?

14. Back to the Abstract
screen

18. Summary--
What we can do with one search result:

19. Back to subject Guide:

20. New Database: Communication & Mass Media Complete

21. Too many results
Limit results

24. Submit

25. WebRetrieve: What happens next?
You will receive a link to the PDF article in your
email. This usually takes 1-3 days.

26. Find a journal appropriate to Strategic
communication.
Back to Subject Guide

28. Advertising
Age is found
in these
databases:

30. Table of Contents of
Advertising Age

31. Note the coverage of
businesses for possible
future research.

32. What we’ve done:
Libraries’ Homepage http://lib.ku.edu
Subjects & Course Guides
Journalism and Mass Communication
Journalism - Strategic Communication
Databases: ABIINFORM
Business Source Complete
Journals: Advertising Age
To do:
Books: How to find a book by title and
request delivery to Edwards Campus?
Websites: Specifically, information related to
Strategic Communication
Newspapers

36. International News
Websites

41. How to find a book by title?
Each of these tabs has basically
the same sources of information:
Databases, Journals, Books,
Websites, etc.

42. http://www.lib.ku.edu

43. Title of the book.

45. Have this book delivered to
you at Edwards Campus
from the Lawrence campus.

48. And, don’t forget Statistics!

51. Our Handout:
Business & Marketing Statistics
http://bit.ly/1cPWc8C

52. Quick look at Google Scholar

58. Review: http://www.lib.ku.edu

59. Ask the Librarian
Lissa Lord
llord@ku.edu