1. LIKE, COMMENT, SHARE.
Web 2.0 for the Healthcare Provider.
Melissa Dunston, RN
Thursday, August 1, 13
2. WHO AM I?
RN II ON 6 WEST, INPATIENT PSYCH
Maryland Nurses Association
Maryland Action Coalition Communications Committee
HOW I BECAME INVOLVED IN WEB 2.0, WHY AM I
GIVING THIS TALK?
Thursday, August 1, 13
4. “That it will ever come into general
use, notwithstanding it’s value, is
extremely doubtful; because its
beneficial application requires much
time and gives a good bit of trouble
both to the patient and the
practitioner; because its hue and
character are foreign and opposed to
all our habits and associations.”-
London Times, 1834
Thursday, August 1, 13
5. Why should we care?
30% of the world’s entire population is now online,
and social networking is the most popular and time
consuming online activity—with users spending more
than one fifth (22%) of their time engaging on social
media channels. This means that more than 250
million tweets and 800 million Facebook status
updates are now published every single day.
(MindJumpers)
Thursday, August 1, 13
6. Why should we care?
• 56% of Americans have a profile on at least one social
networking site.
• And it’s not just millennials; 55% of those aged 45-54
have at least one social network profile. (Convince &
Convert)
Read more at http://www.business2community.com/social-media/87-more-vital-social-media-marketing-facts-and-stats-
for-2012-0307891#OS3AJROeGlKHSEh5.99
Thursday, August 1, 13
9. POP QUIZ TIME!
Please turn to your handout!
You’ll have five minutes to complete the quiz.
Good luck! <3
Thursday, August 1, 13
10. Can you ID these sites?
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11. What are these things you
speak of?
Web 2.0 describes web sites that use technology beyond the static pages of earlier web
sites. This marks a major shift in how we communicate.
A major component of Web 2.0 is the social web: The social web consists of a number of
online tools and platforms where people share their perspectives, opinions, thoughts and
experiences.
Examples: podcasting, blogging, tagging, social bookmarking, social networking, web
content voting, etc
SOURCE: wikipedia! <3
Thursday, August 1, 13
12. traditional media -vs -
web 1.0 -vs-
web 2.0
SOURCE: http://oreilly.com/web2/archive/what-is-web-20.html
Thursday, August 1, 13
13. What are these things you
speak of?
Social media refers to the means of interactions among people in which they create, share,
and exchange information and ideas in virtual communities and networks
Social media depends on mobile and web-based technologies to create highly interactive
platforms through which individuals and communities share, co-create, discuss, and modify
user-generated content. It introduces substantial and pervasive changes to communication
between organizations, communities, and individuals.
Examples: Facebook, Twitter, LinkedIn.
SOURCE:"Social media? Get serious! Understanding the functional building blocks of social media". Business Horizons
Thursday, August 1, 13
24. Using social media and
Web 2.0 as:
Health Care
Practitioners
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25. What good is this all to you?
Personally:
Stay in touch with family and friends.
Develop friendships with colleagues and keep in touch across
your career.
Connect with others with shared interest and hobbies.
Thursday, August 1, 13
27. What good is this all to you?
Professionally:
Find other healthcare professionals with similar work interests and specialties.
Staying in the loop regarding health happenings in your area.
Stay in touch with people you meet @ work functions, conferences, etc.
Continuing education.
ex: find new, free CEU’s via ANA Facebook,
Follow leading RNs on Twitter. Check out clinical videos on YouTube.
Cross-specialty collaboration: ED nurses following NAMI for Psych info, etc.
Thursday, August 1, 13
31. What good is this all to you?
http://www.rnchat.org/
Thursday, August 1, 13
32. NCSB social media guidelines
http://www.youtube.com/watch?v=i9FBEiZRnmo
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33. What’s ok to share?
HIPAA, duh.
ANA/NCSBN White Paper on social media use.
Organization policy. MedStar has one!
Thursday, August 1, 13
34. MedStar Health Social Media Policy
How MedStar associates may engage in social media:
Key points are provided below, but it is your responsibility to read the complete MedStar Health Social Media Policy available via StarPort.
Communications should be consistent with the MedStar Code of Conduct, mission, vision and values, policies and applicable laws.
Can I access my personal Facebook and Twitter accounts while at work?
In your position as a MedStar associate, it sometimes may be necessary to access social media sites for business purposes or research. You may access your personal
accounts for these business-related purposes, but please note that social media usage will be monitored. Excessive usage will be reported to HR on a monthly basis.
What constitutes non-compliance with the policy? Some examples of non-compliance include, without limitation:
Use of MedStar resources for personal social media activity, Personal posts during normal business hours. If social networking activities interfere with an associate's
productivity or job duties, it may result in corrective action up to and including termination, Disparaging MedStar, its employees, physicians or agents, or any other
healthcare organization on a blog or social network, while acting as an official representative of a MedStar site. Discussing confidential work-related activities on a social
media site.Posting any patient-related information on a social media site. View HIPAA-specific policies under the MedStar Policies section of StarPort. Posts that link
personal social media activity to MedStar activities. Posts which are defamatory or libelous. Posts which are threatening, harassing, abusive or humiliating to another person
or entity. "Friending" a patient or accepting "friend requests" from patients or their families.
If you have questions that are not answered here, please email socialmedia@medstar.net
Thursday, August 1, 13
