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Organisational Use of Twitter

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Slides for talk on "Organisational Use of Twitter" given by Brian Kelly, UKOLN at a workshop on "Engagement, Impact, Value" on 24 May 2010. See http://www.ukoln.ac.uk/web-focus/events/workshops/engagement-impact-value-201005/

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Engagement, Impact, Value: Organisational Use Of Twitter (Using the Social Web to Promote Service Deliverables) Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. http://www.ukoln.ac.uk/web-focus/events/workshops/engagement-impact-value-201005/ Twitter: http://twitter.com/briankelly/ http://twitter.com/ukwebfocus/ Email: [email_address] Blog: http://ukwebfocus.wordpress.com/
Twitter For The Individual ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study Three co-authors of two peer-reviewed papers discovered via Twitter
[object Object],The Evidence Evidence UK Web Focus Blog: Total of 250,00+ views. Average 250/day over 3.5 years But how do they arrive at the blog?
Twitter Alerts ,[object Object],[object Object],[object Object],[object Object],[object Object],Note ukwebfocus Twitter account is used for automated announcements of posts
Exploring The Evidence ,[object Object],Where would blog be now without Twitter? Twitter seems to have decimated RSS traffic.
Further Evidence ,[object Object],Aim : get people to provide suggestions for TwapperKeeper. What does the evidence tell us about (a) success of aims &(b) how to achieve aims? Aim : to get feedback on ideas in post (… and to get post read) Aim : to get feedback on ideas in post – but received valuable feedback
Beyond The Individual ,[object Object],This news function was initially carried out using RSS Official transcript of plenary talks is useful for remote audience. We also intend to use it for captioning videos of talks
Observing Patterns ,[object Object],Twitter used by EDINA for several of their services
Next Steps: Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collective Approaches ,[object Object],[object Object],[object Object],[object Object],ukwebfocus Twitter account follows JISC Twitter accounts. paper.li provides daily newsletter based on links posted – see <http://paper.li/ukwebfocus>
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Organisational Use of Twitter

  • 1. Engagement, Impact, Value: Organisational Use Of Twitter (Using the Social Web to Promote Service Deliverables) Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. http://www.ukoln.ac.uk/web-focus/events/workshops/engagement-impact-value-201005/ Twitter: http://twitter.com/briankelly/ http://twitter.com/ukwebfocus/ Email: [email_address] Blog: http://ukwebfocus.wordpress.com/
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