Slides for a talk on "Impact of Open Media at the OU" given by Andrew Law, Open University at a UKOLN workshop on "Metrics and Social Web Services: Quantitative Evidence for their Use and Impact" held at the Open University on 11 July 2011. See http://www.ukoln.ac.uk/web-focus/events/workshops/eim-2011-07/

1. Director of Open Media Unit Andrew Law

2. Blessed with product…

3. Blessed with Data …

4. Absence of ‘strategy’… +300million 7-8m 0.25m Supported / Accredited Courses Other Product Free Fee Retain Convert Aware Engage

5. Strategy – purpose

6. Strategy – purpose and KPIs http://intranet.open.ac.uk/open-media-unit/p9_1.asp

7. How are we performing (does size matter)? http://intranet.open.ac.uk/open-media-unit/p9_1.asp

8. Does Size Matter?

9. Does Size Matter … looking at trends?

10. Has data had impact? Demanded more clarity on purpose (KPIs for channels) Demanded more uniform comparisons (single dashboard) Led to investment (money and attention) Led to further enhancement of successful features

12. Open Media – Performance Improvement

13. Open Media – Performance Improvement

14. Where next with data? Served management interests Will it serve user interests? Recommendation services Follow this ... try this Reputation/Credibility services Follow me ... trust me