c

1. Screenshot
of
Placeblogger
placeblogger

2. placeblogger

3. Placeblogger
World HQ
Now with free coffee!
Cambridge, MA
placeblogger

4. Robotic
cats
Legos
Liquid
nitrogen
placeblogger

5. Lisa
on
Twitter:
@lisawilliams
Lisa
on
tumblr:
lifeandcode.tumblr.com
placeblogger

6. placeblogger

7. Journalism
will
survive
the
death
of
its
institutions
placeblogger

8. placeblogger

9. placeblogger

10. Keep
Calm
&
Don t
Panic
placeblogger

11. Get
Excited
&
Make
Things
placeblogger

12. placeblogger

13. When we began looking in 2007 1 in 8 Americans
lived in a city or town with a placeblog
placeblogger

14. Now that number is 1 in 2
placeblogger

15. Independent local news sites
dramatically outnumber both
traditional dailies and VC/foundation
backed news startups such as
Patch or Bay Citizen
4100
1422
800
placeblogger

16. Never start a company when you can start a
placeblogger

17. Good
tests
kill
flawed
theories;
we
remain
alive
to
guess
again.
placeblogger

18. Don t
do
anything
for
free
that
you
wouldn t
do
for
free
indefinitely.
placeblogger

19. WHAT CAN I DO
WITHOUT ANYONE S
ASSISTANCE OR PERMISSION?
placeblogger

20. Everything about something!
placeblogger

21. Relationships
first
placeblogger

22. Independent local news sites
dramatically outnumber both
traditional dailies and VC/foundation
backed news startups such as
Patch or Bay Citizen
4100
1422
800
placeblogger

23. But only 4% of
independent local
news & community
sites
have a rate card
164
1422
800
placeblogger

24. M T W T F
placeblogger

25. M
placeblogger

26. MONEY
placeblogger

27. F
placeblogger

28. FUTURE
placeblogger

29. A
learn-­‐to-­‐program
blog
written
with
journalists
in
mind
http://lifeandcode.tumblr.com
placeblogger

30. github.com/lisawilliams
placeblogger

31. placeblogger

32. A
learn-­‐to-­‐program
blog
written
with
journalists
in
mind
http://lifeandcode.tumblr.com
placeblogger

33. T W T
placeblogger

34. placeblogger

35. Losers.
placeblogger

36. Your
husband
is
rich,
right?
right?
Your husband is rich,
placeblogger

37. Oh,
then
your
husband
must
be
Mr.
Mom,
right?
placeblogger

38. But what about your children?!
But
what
about
your
children?!
placeblogger

39. #$Q@A#$!!!
#$&@?!
placeblogger

40. placeblogger

41. placeblogger

42. HAVING A
STARTUP
IS LIKE HAVING
ONE LONG
EXISTENTIAL
CRISIS
placeblogger

43. OMG
that
sounds
horrible…
why
bother?
placeblogger

44. The
future
is
small
But
the
impact
isn’t
placeblogger

45. The
future
of
journalism
is
about
smaller
and
smaller
organizations
making
a
bigger
and
bigger
impact
placeblogger

46. Our
problems
are
distributed
and
global
Our
media
is
consolidated
and
local
placeblogger

47. Penguins
placeblogger

48. placeblogger

49. placeblogger

50. Veterans
battlefield
injuries
placeblogger

51. Turn
stories
into
signals
placeblogger

52. Apple s
stock
price
placeblogger

53. Thanks!
Lisa
on
LinkedIn:
linkedin.com/in/lisawilliams
Lisa
on
Twitter:
@lisawilliams
Learn-­‐to-­‐code
for
journalists:
lifeandcode.tumblr.com
placeblogger