Ms Portfolio V2

Highly accomplished and experienced designer with a passion for retail. I offer a proven
history of innovative results working independently and as a key member of in-house design
teams. I have extensive global retail and merchandise design expertise represented in a multi-
disciplined variety of work. I am a skilled professional who offers creative leadership,
teamwork and a practical hands-on talent for solving an array of design challenges ranging
from Strategy building to program rollouts and team training. I thrive working on a team that
values collaboration and shares my passion for innovatively solving challenges. Please review
some of my work on-line at:
http://www.slideshare.net/lisasyre

Specialties
• Visual Merchandising • Tests, National and Global Launches
• Project Management • Program Materials Budget Matrix Development
• Program Driver, Driven By Process • Equipment, fixture and displayware development
• Connects Vision and Mission to Daily Operations • Extensive design development and value engineering
• Visual Strategy Development experience
• Program and Product Development • Retail Display
• Plan-O-Gram Development,
• Training Material Development
• Standards Manual Development

Lisa Syre, Confidential not for distribution

Scope: Home Centre, Dubai: 70,000 sq. ft. Retail
Training documents for new store concept were developed remotely in US prior to store opening. Responsible for directing and training 50 plus visual employees in
3 divisions on site during 10 day Opening Blitz


Training – The Home Centre, Dubai

Home wares
Major Visual Wall
Style: Vertical
Open Stock Merchandise
Areas of use: Dec. Home, Kitchen, Textiles, Laundry, Gallery

Sight Line Vertical
shelves Merchandising

Vertical Merchandising The placement of merchandise from top to bottom on a wall or fixture.
Presenting an assortment of merchandise vertically you will expose customers to a greater variety of your assortment at eye level.
Shelves: Set the sight line shelving to be consistent throughout the wall or department.
Sight line shelf height is approximately 1.21 meters from the floor (54”)
Set all shelves, sight line and above at same heights horizontally (left to right)
Ensure display shelves are at same height and vary the shelves beneath as necessary to the specific skus.
Shelves above and below are based on tallest box or product height Allow approximately .6096 meters (2”) of clearance between merchandise and shelf above


Execution – The Home Centre, Dubai - post training


Program Manual –
Training & Standards - Currently being implemented in all new store openings and remodels for The Home Centre

. Currently being implemented in all new store openings and remodels for The Home
Centre


Training – The Home Centre, Dubai – Department and fixture specific schematics

Home wares
Floor Fixture
Rectangular Table with Risers – Area: Home Decor
RCT-1 Rectangular Table with Risers – RCT-1
SYSTEM

Step 1:
Position risers
Step 2
Place accent
merch
Step 1: Step 3:
Risers Mass Group
Step 2: Crockery
Accent
merch.
Gold
represents
Step 3:
generic
Crockery
Crockery

Think three-dimensional. Height is important to create product dominance.
Many repetitions of a few products are more effective than displaying many different products.
Do not use too many products in one presentation.
Arrange accessories with a common theme in clusters.
Odd numbers 3 or 5 work better than even numbers in creating a visually attractive groups


Program Manual –
Training & Standards - Currently being implemented in all new store openings and remodels for The Home Centre



FURNITURE
Major Visual
Dining Tables – Visual Flow

V = Central Visual D
Vm = Minor visual Department Center
Highest Visual Point
D = Dress Table

V A V

Vm Vm
D
D D
Vm Vm

Merchandising: Visual Height added to the center of area. This will draw the eye into
the department
V= Large modern flower arrangement , Tall Glass vases…


Execution –Macy’s North West

Furniture Presentation Design


Starbucks – Program Strategy Development, Product Development, Training materials, Global Execution

2000
2000 - 2007
• Asset Identification of all case types across 3,000 + stores
• Asset modification strategy current case planograms 24 x2 lunch non lunch
• Added Step risers to lower cases Core A & B
• Addition of sandwich boards segments lunch business, Lunch Stores
• Development and global roll out of Bakery platter system all cases
• Addition of on board NSF sign holders all cases
• Roll out of visual presentation standards
• Addition of bakery risers
• Addition of In house serve ware program
• Addition of promotional placement system and signage recommendations
• 2007 – 3 Core cases in system down rom 24 types

Lisa Syre, Confidential not for distribution 2006

Training – Starbucks – Food Case specific schematics


Product Development: Core & Promotional


Equipment Development 2006

Original Drawings Cadd Drawings

Prototype Final Food Case

Jamba Juice - Program Development: Test to National Roll

Execution – Jamba Juice – In store execution guidelines

Event Planning

Lanterns

Not to scale and column placement not absolute

Conception, planning, purchasing, production, installation

Recommendations

Lisa Syre is a visual powerhouse. She is a strong and versatile visual merchandiser. I have worked with her at Starbucks
and Macy’s. She can create a vendor shop from inception to completion, draw space plans, ideate fixtures and ensure it is
completed in a timely manner to all specifications. She has background in interior design, merchandising hard goods, food
presentation, tabletop, fixture design and space planning. She always brings new and innovative ideas to the project. She
thinks tactically as well as big picture. Lisa creates visual merchandising theories and can bring them to life in simple and
easy to execute diagrams for use at store level. She is a great part of any visual team, can work as her own project
manager or direct others as needed. She is a valuable partner in creative sessions to strategically determine the best visual
solutions for your initiatives. She will problem solve and create options to address any business need. Lisa is the total visual
merchandising package.
Paige Sloan Manager , Visual Presentation , Starbucks Coffee Company

“Lisa worked for me as senior designer for visual presentation at Starbucks Coffee Company. Three headlines for Lisa:
Born Alchemist: She has the unique ability to make a visual connection from a seemingly unrelated product or design to
deliver a perfect visual solution that hits on all the business and aesthetic points required.
Unbridled Curiosity: She is ALWAYS working because design is in her DNA. She is cataloging, documenting designs she
sees both at work and at play. Her curious eye and voracious design appetite is continuously coming up with better, cleaner
and more elegant solutions for both retail and food merchandising design projects. In fact, the tray system that Starbucks
uses now (and has inspired countless knock offs in the industry) were her original design and she took it one step further
and created the first NSF sign holder and library of merchandising tools she built for the brand.
Delivers the Home Run: Regardless of the complexity and the timelines, Lisa is the go-to person that I know can deliver
that perfect merchandising solution for the most complex need....and if it didn’t exist in the marketplace, she created it. She
works effectively and efficiently with the manufacturer and product developer to the equipment engineers with that critical
understanding that the final product must function and perform as well as it presents itself to the customer. “
Marion Edwards Manager , Visual Presentation , Starbucks Coffee Company

“Lisa is a talented creative professional with a broad, adaptable skill set. In the six years we worked together I supported
Lisa on a variety of projects and programs including design, communications, schematics, project and budget management,
trend research etc. Lisa thinks outside the box and comes to the table with numerous creative solutions. Her merchandising
and design skills are unique. Lisa is genuine, professional, and fun to work with. I can highly recommend her”
Lindsey Luoma Manager, Visual Communications, Starbucks Coffee Company

Community Recommendations

As the President of the Kokanee Elementary PTA, I have had the honor to work closely with our PTA Board Members.
Lisa has been in charge of our Membership as well as heading key committees designed to maximize the feel of community
in our school and improve fundraising. I consider Lisa Syre to be one of the most studious and responsible members of our
organization.
I have worked with Lisa for the last year and find her work to be fantastic. She is a dedicated member of our PTA Board
and has donated countless hours of time to the PTA. Lisa’s leadership and organizational skills have been invaluable to the
programs she’s led. For example, as membership Chair, Lisa went above and beyond by building displays for events to
recruit membership, marketing to the business community for sponsorship, and organizing volunteers for all key
committees.
I would recommend Lisa for any position that requires superior organizational skills, self-starter initiative and tenacity. She
also possesses the ability to interface well with teams and motivate others to perform at their peak levels. Her skills and
personality would be a valuable addition to any organization.
Ellen Comeaux Kokanee Elementary PTA President

Ms Portfolio V2

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