The document provides tips for students transitioning to a marketing career and keeping a job in marketing. It discusses showing potential employers your skills, building relationships in your industry, customizing resumes and interviews to highlight relevant skills, being generous on social media, continual learning, taking on additional tasks, expressing concerns directly to avoid conflict, and negotiating salary. The tips are from Lisa Peyton of Thoroughly Modern Marketing.

1. Just Jump
Making the leap from student
to marketing professional

2. Making the transition
TMM’s Thoroughly Modern Success Stories
THOROUGHLY MODERN MARKETING
#tmmTV | @LisaPeyton

3. Getting the job
4 key pointers to GET the job you want
THOROUGHLY MODERN MARKETING
#tmmTV | @LisaPeyton

4. 1) Show them what you can do
• Assuming you’ve got the goods, put
yourself out there.
• Publish or perish.
• ‘Create your art’
THOROUGHLY MODERN MARKETING
#tmmTV | @LisaPeyton

5. 2) Build fewer, deep relationships
with the right groups
• Research the companies you want to work
for, create a top 10 list.
• Volunteer for associations that partner
with these companies.
• ‘Find your tribe’
THOROUGHLY MODERN MARKETING
#tmmTV | @LisaPeyton

6. 3) Know what they want, feature the
right skills
• Customize every resume you submit to feature
the key skills for that position.
• Apply for your dream job even if you don’t
have 100% of the desired skills.
• Do research prior to every interview – who is
interviewing you? What are their key concerns?
Challenges? How can you provide value to the
company?
• What problem do you solve?
THOROUGHLY MODERN MARKETING
#tmmTV | @LisaPeyton

7. 4)Be generous and listen!
• Use social media to follow and listen to
industry influencers, employers and
potential colleagues.
• Read industry blogs and add relevant and
thoughtful comments.
• SHARE the brilliant work of others in your
field.
THOROUGHLY MODERN MARKETING
#tmmTV | @LisaPeyton

8. Keeping the job
4 key pointers to KEEP the job you want
THOROUGHLY MODERN MARKETING
#tmmTV | @LisaPeyton

9. 1) Learn continually
• Digital marketing requires you to keep updating
your skill set and knowledge base.
• Read, read, read!
• Don’t be afraid to communicate to employers
that you would like to attend industry events
and receive additional training.
• Employers SHOULD appreciate employees
that want to learn.
THOROUGHLY MODERN MARKETING
#tmmTV | @LisaPeyton

10. 2) Do what others can’t or won’t do
• Learn peripheral skills, so
you can do it yourself and
not rely on others.
• Be the person that takes on
ANY task, especially the
ones nobody else wants.
• Be the lynchpin – the person
they can’t live without.
THOROUGHLY MODERN MARKETING
#tmmTV | @LisaPeyton

11. 3) DON’T avoid conflict
• Express frustration, concern or any
negative feelings about the job directly,
clearly and as early as possible.
• Don’t simply avoid conflict.
THOROUGHLY MODERN MARKETING
#tmmTV | @LisaPeyton

12. 4) Ask for what your worth
• Business owners constantly have their eye on
the bottom line.
• Nobody is going to GIFT you with a raise.
• Arm yourself with industry salary information
and have the confidence to get your financial
needs met.
• Negotiate your salary up front and ask for a 3
month or 6 month review BEFORE getting
hired to ensure you have the opportunity to
review compensation.
THOROUGHLY MODERN MARKETING
#tmmTV | @LisaPeyton

13. twitter:
@tmmpdx
website:
www.tmmpdx.com
#tmmTV: ww.tmmpdx.com/tmmtv
THOROUGHLY MODERN MARKETING
#tmmTV | @LisaPeyton