SlideShare a Scribd company logo

Turkey

•Download as PPT, PDF•
•
Lisa Harris
Lisa Harris

Our presentation to AUMEC2009 conference in Turkey, April 2009

EducationBusinessTechnology
1 of 14
Punching above their weight: the role of networking in SMEs Presented at AUMEC 2009 by Lisa Harris, Alan Rae and Ivan Misner
Who we are ,[object Object],[object Object],[object Object]
The ‘Punch Above Your Weight’ Research Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Growth ,[object Object],[object Object]
 
Our Networking Project ,[object Object],[object Object],[object Object],[object Object]
Peak at 2-4 hours for face to face networking - 16% do lots more
People do a lot or a little online
Marketing Activity Technique Use regularly Depend on it Total One to One selling 43.4 30.8 74.2 Social Networks 50.1 21.6 71.7 Workshops 23.6 6.6 30.2 PR 21.8 7.5 29.3 Online advertising 22.6 4.9 27.5 Email Shots 23.5 3.2 26.7 Newsletters 22.2 2.2 24.4 Direct Mail 18.6 3 21.6 Blogs 14.1 3.7 17.8 Print advertising 13.4 1.4 14.8 Telesales 12 2.7 14.7 Exhibitions 8.9 0.9 9.8 E-zines 5 1.4 6.4 Leaflet Drops 4.4 1.5 5.9
Preferred networking environments
Scalability v geographic orientation
Contribution ,[object Object],[object Object],[object Object]
Strong ties v weak ties ,[object Object],[object Object],[object Object],[object Object]
Conclusions and further research ,[object Object],[object Object],[object Object]

Recommended

CIM Personal Branding Presentation
CIM Personal Branding PresentationCIM Personal Branding Presentation
CIM Personal Branding PresentationLisa Harris
 
Latest developments in online marketing
Latest developments in online marketingLatest developments in online marketing
Latest developments in online marketingLisa Harris
 
The Business Value of Enterprise 2.0
The Business Value of Enterprise 2.0 The Business Value of Enterprise 2.0
The Business Value of Enterprise 2.0 Jacob Morgan
 
Understanding the Value of On-Line Social Networks in Corporate America
Understanding the Value of On-Line Social Networks in Corporate AmericaUnderstanding the Value of On-Line Social Networks in Corporate America
Understanding the Value of On-Line Social Networks in Corporate AmericaKathy Kacher
 
Getting Started with Enterprise Social Networking
Getting Started with Enterprise Social NetworkingGetting Started with Enterprise Social Networking
Getting Started with Enterprise Social NetworkingDavid Stephens
 
What is the Nustory content marketing project (an overview)
What is the Nustory content marketing project (an overview) What is the Nustory content marketing project (an overview)
What is the Nustory content marketing project (an overview) Daryl Pereira
 
The App Gap FGIBI Webinar Slideshare 2008-06-25
The App Gap FGIBI Webinar Slideshare 2008-06-25The App Gap FGIBI Webinar Slideshare 2008-06-25
The App Gap FGIBI Webinar Slideshare 2008-06-25Jenny Ambrozek
 
Investor Relations & Social Media - To Rethink is a Must
Investor Relations & Social Media - To Rethink is a MustInvestor Relations & Social Media - To Rethink is a Must
Investor Relations & Social Media - To Rethink is a MustPeter Einarsson
 

Recommended

CIM Personal Branding Presentation
CIM Personal Branding PresentationCIM Personal Branding Presentation
CIM Personal Branding PresentationLisa Harris
 
Latest developments in online marketing
Latest developments in online marketingLatest developments in online marketing
Latest developments in online marketingLisa Harris
 
The Business Value of Enterprise 2.0
The Business Value of Enterprise 2.0 The Business Value of Enterprise 2.0
The Business Value of Enterprise 2.0 Jacob Morgan
 
Understanding the Value of On-Line Social Networks in Corporate America
Understanding the Value of On-Line Social Networks in Corporate AmericaUnderstanding the Value of On-Line Social Networks in Corporate America
Understanding the Value of On-Line Social Networks in Corporate AmericaKathy Kacher
 
Getting Started with Enterprise Social Networking
Getting Started with Enterprise Social NetworkingGetting Started with Enterprise Social Networking
Getting Started with Enterprise Social NetworkingDavid Stephens
 
What is the Nustory content marketing project (an overview)
What is the Nustory content marketing project (an overview) What is the Nustory content marketing project (an overview)
What is the Nustory content marketing project (an overview) Daryl Pereira
 
The App Gap FGIBI Webinar Slideshare 2008-06-25
The App Gap FGIBI Webinar Slideshare 2008-06-25The App Gap FGIBI Webinar Slideshare 2008-06-25
The App Gap FGIBI Webinar Slideshare 2008-06-25Jenny Ambrozek
 
Investor Relations & Social Media - To Rethink is a Must
Investor Relations & Social Media - To Rethink is a MustInvestor Relations & Social Media - To Rethink is a Must
Investor Relations & Social Media - To Rethink is a MustPeter Einarsson
 
Edward James Bass - Portfolio & CV
Edward James Bass - Portfolio & CVEdward James Bass - Portfolio & CV
Edward James Bass - Portfolio & CVEdward James Bass
 
Big Brands & Facebook: Demographics, Case Studies & Best Practices
Big Brands & Facebook: Demographics, Case Studies & Best PracticesBig Brands & Facebook: Demographics, Case Studies & Best Practices
Big Brands & Facebook: Demographics, Case Studies & Best PracticesCharlene Li
 
Dymo Case Study
Dymo Case StudyDymo Case Study
Dymo Case StudyLinkedIn
 
ED Sol So Me Webinar 09 10 09 Final
ED Sol So Me Webinar 09 10 09 FinalED Sol So Me Webinar 09 10 09 Final
ED Sol So Me Webinar 09 10 09 FinalMark James
 
The New Enterprise Collaboration Imperative: How Leading Brands Achieve Tangi...
The New Enterprise Collaboration Imperative: How Leading Brands Achieve Tangi...The New Enterprise Collaboration Imperative: How Leading Brands Achieve Tangi...
The New Enterprise Collaboration Imperative: How Leading Brands Achieve Tangi...Frank Jurden
 
Enterprise Social Networking
Enterprise Social NetworkingEnterprise Social Networking
Enterprise Social NetworkingEngage Software
 
Social media: making it work for brands
Social media: making it work for brandsSocial media: making it work for brands
Social media: making it work for brandsAnn Longley
 
Why today’s businesses need enterprise social
Why today’s businesses need enterprise socialWhy today’s businesses need enterprise social
Why today’s businesses need enterprise socialMicrosoft
 
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...Social Media & Investor Relations Trends, Best Practices & Recommendations - ...
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...Darrell Heaps
 
How IT can empower your organization to wlan
How IT can empower your organization to wlanHow IT can empower your organization to wlan
How IT can empower your organization to wlanMicrosoft
 
Social Networking June 2010
Social Networking June 2010Social Networking June 2010
Social Networking June 2010Timothy Holden
 
What's a government department doing on Twitter?
What's a government department doing on Twitter?What's a government department doing on Twitter?
What's a government department doing on Twitter?Steph Gray
 
Scottish Government 'Digital Summit' 29-May-09
Scottish Government 'Digital Summit' 29-May-09Scottish Government 'Digital Summit' 29-May-09
Scottish Government 'Digital Summit' 29-May-09diusgovuk
 
Final report
Final reportFinal report
Final reportLavish saini
 
Social media and recruitment
Social media and recruitmentSocial media and recruitment
Social media and recruitmentTiffany St James
 
Investor Relations & Social Media
Investor Relations & Social MediaInvestor Relations & Social Media
Investor Relations & Social MediaPNicastri
 
Making the Quantum Leap: UPS Social Media Recruitment ROI 2012
Making the Quantum Leap: UPS Social Media Recruitment ROI 2012Making the Quantum Leap: UPS Social Media Recruitment ROI 2012
Making the Quantum Leap: UPS Social Media Recruitment ROI 2012MikeVangel
 
The Benefits of Enterprise Social for IT Professionals
The Benefits of Enterprise Social for IT ProfessionalsThe Benefits of Enterprise Social for IT Professionals
The Benefits of Enterprise Social for IT ProfessionalsMicrosoft
 
Bloomington Workforce Center
Bloomington Workforce CenterBloomington Workforce Center
Bloomington Workforce Centerjifreed
 
Social technologies
Social technologiesSocial technologies
Social technologiesSylvain Cottong
 
The role of social technologies in marketing practice and in education
The role of social technologies in marketing practice and in education The role of social technologies in marketing practice and in education
The role of social technologies in marketing practice and in education Lisa Harris
 
The New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research StudyThe New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research StudyLeader Networks
 

More Related Content

What's hot

Edward James Bass - Portfolio & CV
Edward James Bass - Portfolio & CVEdward James Bass - Portfolio & CV
Edward James Bass - Portfolio & CVEdward James Bass
 
Big Brands & Facebook: Demographics, Case Studies & Best Practices
Big Brands & Facebook: Demographics, Case Studies & Best PracticesBig Brands & Facebook: Demographics, Case Studies & Best Practices
Big Brands & Facebook: Demographics, Case Studies & Best PracticesCharlene Li
 
Dymo Case Study
Dymo Case StudyDymo Case Study
Dymo Case StudyLinkedIn
 
ED Sol So Me Webinar 09 10 09 Final
ED Sol So Me Webinar 09 10 09 FinalED Sol So Me Webinar 09 10 09 Final
ED Sol So Me Webinar 09 10 09 FinalMark James
 
The New Enterprise Collaboration Imperative: How Leading Brands Achieve Tangi...
The New Enterprise Collaboration Imperative: How Leading Brands Achieve Tangi...The New Enterprise Collaboration Imperative: How Leading Brands Achieve Tangi...
The New Enterprise Collaboration Imperative: How Leading Brands Achieve Tangi...Frank Jurden
 
Enterprise Social Networking
Enterprise Social NetworkingEnterprise Social Networking
Enterprise Social NetworkingEngage Software
 
Social media: making it work for brands
Social media: making it work for brandsSocial media: making it work for brands
Social media: making it work for brandsAnn Longley
 
Why today’s businesses need enterprise social
Why today’s businesses need enterprise socialWhy today’s businesses need enterprise social
Why today’s businesses need enterprise socialMicrosoft
 
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...Social Media & Investor Relations Trends, Best Practices & Recommendations - ...
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...Darrell Heaps
 
How IT can empower your organization to wlan
How IT can empower your organization to wlanHow IT can empower your organization to wlan
How IT can empower your organization to wlanMicrosoft
 
Social Networking June 2010
Social Networking June 2010Social Networking June 2010
Social Networking June 2010Timothy Holden
 
What's a government department doing on Twitter?
What's a government department doing on Twitter?What's a government department doing on Twitter?
What's a government department doing on Twitter?Steph Gray
 
Scottish Government 'Digital Summit' 29-May-09
Scottish Government 'Digital Summit' 29-May-09Scottish Government 'Digital Summit' 29-May-09
Scottish Government 'Digital Summit' 29-May-09diusgovuk
 
Social media and recruitment
Social media and recruitmentSocial media and recruitment
Social media and recruitmentTiffany St James
 
Investor Relations & Social Media
Investor Relations & Social MediaInvestor Relations & Social Media
Investor Relations & Social MediaPNicastri
 
Making the Quantum Leap: UPS Social Media Recruitment ROI 2012
Making the Quantum Leap: UPS Social Media Recruitment ROI 2012Making the Quantum Leap: UPS Social Media Recruitment ROI 2012
Making the Quantum Leap: UPS Social Media Recruitment ROI 2012MikeVangel
 
The Benefits of Enterprise Social for IT Professionals
The Benefits of Enterprise Social for IT ProfessionalsThe Benefits of Enterprise Social for IT Professionals
The Benefits of Enterprise Social for IT ProfessionalsMicrosoft
 
Bloomington Workforce Center
Bloomington Workforce CenterBloomington Workforce Center
Bloomington Workforce Centerjifreed
 

What's hot (20)

Edward James Bass - Portfolio & CV
Edward James Bass - Portfolio & CVEdward James Bass - Portfolio & CV
Edward James Bass - Portfolio & CV
 
Big Brands & Facebook: Demographics, Case Studies & Best Practices
Big Brands & Facebook: Demographics, Case Studies & Best PracticesBig Brands & Facebook: Demographics, Case Studies & Best Practices
Big Brands & Facebook: Demographics, Case Studies & Best Practices
 
Dymo Case Study
Dymo Case StudyDymo Case Study
Dymo Case Study
 
ED Sol So Me Webinar 09 10 09 Final
ED Sol So Me Webinar 09 10 09 FinalED Sol So Me Webinar 09 10 09 Final
ED Sol So Me Webinar 09 10 09 Final
 
The New Enterprise Collaboration Imperative: How Leading Brands Achieve Tangi...
The New Enterprise Collaboration Imperative: How Leading Brands Achieve Tangi...The New Enterprise Collaboration Imperative: How Leading Brands Achieve Tangi...
The New Enterprise Collaboration Imperative: How Leading Brands Achieve Tangi...
 
Enterprise Social Networking
Enterprise Social NetworkingEnterprise Social Networking
Enterprise Social Networking
 
Social media: making it work for brands
Social media: making it work for brandsSocial media: making it work for brands
Social media: making it work for brands
 
Why today’s businesses need enterprise social
Why today’s businesses need enterprise socialWhy today’s businesses need enterprise social
Why today’s businesses need enterprise social
 
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...Social Media & Investor Relations Trends, Best Practices & Recommendations - ...
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...
 
How IT can empower your organization to wlan
How IT can empower your organization to wlanHow IT can empower your organization to wlan
How IT can empower your organization to wlan
 
Social Networking June 2010
Social Networking June 2010Social Networking June 2010
Social Networking June 2010
 
What's a government department doing on Twitter?
What's a government department doing on Twitter?What's a government department doing on Twitter?
What's a government department doing on Twitter?
 
Scottish Government 'Digital Summit' 29-May-09
Scottish Government 'Digital Summit' 29-May-09Scottish Government 'Digital Summit' 29-May-09
Scottish Government 'Digital Summit' 29-May-09
 
Final report
Final reportFinal report
Final report
 
Social media and recruitment
Social media and recruitmentSocial media and recruitment
Social media and recruitment
 
Investor Relations & Social Media
Investor Relations & Social MediaInvestor Relations & Social Media
Investor Relations & Social Media
 
Making the Quantum Leap: UPS Social Media Recruitment ROI 2012
Making the Quantum Leap: UPS Social Media Recruitment ROI 2012Making the Quantum Leap: UPS Social Media Recruitment ROI 2012
Making the Quantum Leap: UPS Social Media Recruitment ROI 2012
 
The Benefits of Enterprise Social for IT Professionals
The Benefits of Enterprise Social for IT ProfessionalsThe Benefits of Enterprise Social for IT Professionals
The Benefits of Enterprise Social for IT Professionals
 
Bloomington Workforce Center
Bloomington Workforce CenterBloomington Workforce Center
Bloomington Workforce Center
 
Social technologies
Social technologiesSocial technologies
Social technologies
 

Similar to Turkey

The role of social technologies in marketing practice and in education
The role of social technologies in marketing practice and in education The role of social technologies in marketing practice and in education
The role of social technologies in marketing practice and in education Lisa Harris
 
The New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research StudyThe New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research StudyLeader Networks
 
Twelve lessons to Develop and Sustain Online Knowledge Communities
Twelve lessons to Develop and Sustain Online Knowledge CommunitiesTwelve lessons to Develop and Sustain Online Knowledge Communities
Twelve lessons to Develop and Sustain Online Knowledge CommunitiesJose Claudio Terra
 
Networked. How networked business can bring agility and innovation across org...
Networked. How networked business can bring agility and innovation across org...Networked. How networked business can bring agility and innovation across org...
Networked. How networked business can bring agility and innovation across org...Sylvain Grisot
 
Business Networking and Performance of Small and Medium Scale Enterprises in ...
Business Networking and Performance of Small and Medium Scale Enterprises in ...Business Networking and Performance of Small and Medium Scale Enterprises in ...
Business Networking and Performance of Small and Medium Scale Enterprises in ...Dr. Amarjeet Singh
 
Sse Finding, Forming, Performing Group 2
Sse Finding, Forming, Performing Group 2Sse Finding, Forming, Performing Group 2
Sse Finding, Forming, Performing Group 2CNessen
 
Building Professional Peer Communities
Building Professional Peer CommunitiesBuilding Professional Peer Communities
Building Professional Peer CommunitiesLeader Networks
 
SPSNYC Building Social Solutions
SPSNYC Building Social SolutionsSPSNYC Building Social Solutions
SPSNYC Building Social SolutionsDavid Broussard
 
M any executives have taken steps to enhance knowledgeworker p.docx
M any executives have taken steps to enhance knowledgeworker p.docxM any executives have taken steps to enhance knowledgeworker p.docx
M any executives have taken steps to enhance knowledgeworker p.docxsmile790243
 
Social Capital: Glue for Sustainability
Social Capital: Glue for SustainabilitySocial Capital: Glue for Sustainability
Social Capital: Glue for Sustainabilityvaxelrod
 
Wanted an Active, Viable, Collaborative On-line Community
Wanted an Active, Viable, Collaborative On-line CommunityWanted an Active, Viable, Collaborative On-line Community
Wanted an Active, Viable, Collaborative On-line CommunityLouis-Pierre Guillaume
 
Ingrid Lotze - Social Media in Marketing Africa 2011 - 25 February 2011
Ingrid Lotze - Social Media in Marketing Africa 2011 - 25 February 2011Ingrid Lotze - Social Media in Marketing Africa 2011 - 25 February 2011
Ingrid Lotze - Social Media in Marketing Africa 2011 - 25 February 2011puruma
 
Role of social media networks in penetration of international
Role of social media networks in penetration of internationalRole of social media networks in penetration of international
Role of social media networks in penetration of internationalAlexander Decker
 
Running head RESPONSE .docx
Running head RESPONSE .docxRunning head RESPONSE .docx
Running head RESPONSE .docxtoltonkendal
 
Keys to Community Readiness and Growth Report
Keys to Community Readiness and Growth ReportKeys to Community Readiness and Growth Report
Keys to Community Readiness and Growth ReportLeader Networks
 
Social Capital: Glue for Sustainability
Social Capital: Glue for SustainabilitySocial Capital: Glue for Sustainability
Social Capital: Glue for SustainabilityJenny Ambrozek
 
y.ac.uk_temp_turnitintool_1480009253._11470_1430518780_65564
y.ac.uk_temp_turnitintool_1480009253._11470_1430518780_65564y.ac.uk_temp_turnitintool_1480009253._11470_1430518780_65564
y.ac.uk_temp_turnitintool_1480009253._11470_1430518780_65564Rajwant Brar
 
Social Media for the Equipment Finance Company
Social Media for the Equipment Finance CompanySocial Media for the Equipment Finance Company
Social Media for the Equipment Finance CompanySuzanne Henry
 
Open netWORKs for Co-generating Knowledge
Open netWORKs for Co-generating KnowledgeOpen netWORKs for Co-generating Knowledge
Open netWORKs for Co-generating KnowledgeJenny Ambrozek
 

Similar to Turkey (20)

The role of social technologies in marketing practice and in education
The role of social technologies in marketing practice and in education The role of social technologies in marketing practice and in education
The role of social technologies in marketing practice and in education
 
The New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research StudyThe New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research Study
 
Twelve lessons to Develop and Sustain Online Knowledge Communities
Twelve lessons to Develop and Sustain Online Knowledge CommunitiesTwelve lessons to Develop and Sustain Online Knowledge Communities
Twelve lessons to Develop and Sustain Online Knowledge Communities
 
Networked. How networked business can bring agility and innovation across org...
Networked. How networked business can bring agility and innovation across org...Networked. How networked business can bring agility and innovation across org...
Networked. How networked business can bring agility and innovation across org...
 
Business Networking and Performance of Small and Medium Scale Enterprises in ...
Business Networking and Performance of Small and Medium Scale Enterprises in ...Business Networking and Performance of Small and Medium Scale Enterprises in ...
Business Networking and Performance of Small and Medium Scale Enterprises in ...
 
Sse Finding, Forming, Performing Group 2
Sse Finding, Forming, Performing Group 2Sse Finding, Forming, Performing Group 2
Sse Finding, Forming, Performing Group 2
 
Building Professional Peer Communities
Building Professional Peer CommunitiesBuilding Professional Peer Communities
Building Professional Peer Communities
 
Lisa's research
Lisa's researchLisa's research
Lisa's research
 
SPSNYC Building Social Solutions
SPSNYC Building Social SolutionsSPSNYC Building Social Solutions
SPSNYC Building Social Solutions
 
M any executives have taken steps to enhance knowledgeworker p.docx
M any executives have taken steps to enhance knowledgeworker p.docxM any executives have taken steps to enhance knowledgeworker p.docx
M any executives have taken steps to enhance knowledgeworker p.docx
 
Social Capital: Glue for Sustainability
Social Capital: Glue for SustainabilitySocial Capital: Glue for Sustainability
Social Capital: Glue for Sustainability
 
Wanted an Active, Viable, Collaborative On-line Community
Wanted an Active, Viable, Collaborative On-line CommunityWanted an Active, Viable, Collaborative On-line Community
Wanted an Active, Viable, Collaborative On-line Community
 
Ingrid Lotze - Social Media in Marketing Africa 2011 - 25 February 2011
Ingrid Lotze - Social Media in Marketing Africa 2011 - 25 February 2011Ingrid Lotze - Social Media in Marketing Africa 2011 - 25 February 2011
Ingrid Lotze - Social Media in Marketing Africa 2011 - 25 February 2011
 
Role of social media networks in penetration of international
Role of social media networks in penetration of internationalRole of social media networks in penetration of international
Role of social media networks in penetration of international
 
Running head RESPONSE .docx
Running head RESPONSE .docxRunning head RESPONSE .docx
Running head RESPONSE .docx
 
Keys to Community Readiness and Growth Report
Keys to Community Readiness and Growth ReportKeys to Community Readiness and Growth Report
Keys to Community Readiness and Growth Report
 
Social Capital: Glue for Sustainability
Social Capital: Glue for SustainabilitySocial Capital: Glue for Sustainability
Social Capital: Glue for Sustainability
 
y.ac.uk_temp_turnitintool_1480009253._11470_1430518780_65564
y.ac.uk_temp_turnitintool_1480009253._11470_1430518780_65564y.ac.uk_temp_turnitintool_1480009253._11470_1430518780_65564
y.ac.uk_temp_turnitintool_1480009253._11470_1430518780_65564
 
Social Media for the Equipment Finance Company
Social Media for the Equipment Finance CompanySocial Media for the Equipment Finance Company
Social Media for the Equipment Finance Company
 
Open netWORKs for Co-generating Knowledge
Open netWORKs for Co-generating KnowledgeOpen netWORKs for Co-generating Knowledge
Open netWORKs for Co-generating Knowledge
 

More from Lisa Harris

The good the bad and the ugly.pptx
The good the bad and the ugly.pptxThe good the bad and the ugly.pptx
The good the bad and the ugly.pptxLisa Harris
 
Digital Business Intro.pptx
Digital Business Intro.pptxDigital Business Intro.pptx
Digital Business Intro.pptxLisa Harris
 
Digital Collaboration and Tools.pptx
Digital Collaboration and Tools.pptxDigital Collaboration and Tools.pptx
Digital Collaboration and Tools.pptxLisa Harris
 
Digital Business Intro.pptx
Digital Business Intro.pptxDigital Business Intro.pptx
Digital Business Intro.pptxLisa Harris
 
Digital Business Introduction
Digital Business IntroductionDigital Business Introduction
Digital Business IntroductionLisa Harris
 
Digital Business Models
Digital Business Models Digital Business Models
Digital Business Models Lisa Harris
 
Leadership by Stealth
Leadership by StealthLeadership by Stealth
Leadership by StealthLisa Harris
 
Digital Business Module Introduction
Digital Business Module IntroductionDigital Business Module Introduction
Digital Business Module IntroductionLisa Harris
 
LIL and MOOC webinar 02.12.20
LIL and MOOC webinar 02.12.20LIL and MOOC webinar 02.12.20
LIL and MOOC webinar 02.12.20Lisa Harris
 
Developing inclusive learning environments
Developing inclusive learning environmentsDeveloping inclusive learning environments
Developing inclusive learning environmentsLisa Harris
 
BEMM129 Flipgrid 2020
BEMM129 Flipgrid 2020BEMM129 Flipgrid 2020
BEMM129 Flipgrid 2020Lisa Harris
 
Digital Business intro
Digital Business introDigital Business intro
Digital Business introLisa Harris
 
Digital Business
Digital BusinessDigital Business
Digital BusinessLisa Harris
 
Collaborative Social Learning
Collaborative Social LearningCollaborative Social Learning
Collaborative Social LearningLisa Harris
 
Our Digital Futures
Our Digital FuturesOur Digital Futures
Our Digital FuturesLisa Harris
 
Building a professional digital profile
Building a professional digital profileBuilding a professional digital profile
Building a professional digital profileLisa Harris
 
Collaborative Social Learning
Collaborative Social LearningCollaborative Social Learning
Collaborative Social LearningLisa Harris
 
Responding to the networked student
Responding to the networked student Responding to the networked student
Responding to the networked student Lisa Harris
 
Mang2049 intro session 07112017
Mang2049 intro session 07112017Mang2049 intro session 07112017
Mang2049 intro session 07112017Lisa Harris
 

More from Lisa Harris (20)

The good the bad and the ugly.pptx
The good the bad and the ugly.pptxThe good the bad and the ugly.pptx
The good the bad and the ugly.pptx
 
Digital Business Intro.pptx
Digital Business Intro.pptxDigital Business Intro.pptx
Digital Business Intro.pptx
 
Digital Collaboration and Tools.pptx
Digital Collaboration and Tools.pptxDigital Collaboration and Tools.pptx
Digital Collaboration and Tools.pptx
 
Digital Business Intro.pptx
Digital Business Intro.pptxDigital Business Intro.pptx
Digital Business Intro.pptx
 
Digital Business Introduction
Digital Business IntroductionDigital Business Introduction
Digital Business Introduction
 
Digital Business Models
Digital Business Models Digital Business Models
Digital Business Models
 
Leadership by Stealth
Leadership by StealthLeadership by Stealth
Leadership by Stealth
 
Digital Business Module Introduction
Digital Business Module IntroductionDigital Business Module Introduction
Digital Business Module Introduction
 
LIL and MOOC webinar 02.12.20
LIL and MOOC webinar 02.12.20LIL and MOOC webinar 02.12.20
LIL and MOOC webinar 02.12.20
 
Developing inclusive learning environments
Developing inclusive learning environmentsDeveloping inclusive learning environments
Developing inclusive learning environments
 
BEMM129 Flipgrid 2020
BEMM129 Flipgrid 2020BEMM129 Flipgrid 2020
BEMM129 Flipgrid 2020
 
Digital Business intro
Digital Business introDigital Business intro
Digital Business intro
 
Digital Business
Digital BusinessDigital Business
Digital Business
 
Bem2034
Bem2034Bem2034
Bem2034
 
Collaborative Social Learning
Collaborative Social LearningCollaborative Social Learning
Collaborative Social Learning
 
Our Digital Futures
Our Digital FuturesOur Digital Futures
Our Digital Futures
 
Building a professional digital profile
Building a professional digital profileBuilding a professional digital profile
Building a professional digital profile
 
Collaborative Social Learning
Collaborative Social LearningCollaborative Social Learning
Collaborative Social Learning
 
Responding to the networked student
Responding to the networked student Responding to the networked student
Responding to the networked student
 
Mang2049 intro session 07112017
Mang2049 intro session 07112017Mang2049 intro session 07112017
Mang2049 intro session 07112017
 

Recently uploaded

Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPCeline George
 
ACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfSpandanaRallapalli
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...JhezDiaz1
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parentsnavabharathschool99
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPCeline George
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 
Karra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptxKarra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptxAshokKarra1
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17Celine George
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...Nguyen Thanh Tu Collection
 
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfLike-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfMr Bounab Samir
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course for BeginnersFull Stack Web Development Course for Beginners
Full Stack Web Development Course for BeginnersSabitha Banu
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxDr.Ibrahim Hassaan
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYKayeClaireEstoconing
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersSabitha Banu
 

Recently uploaded (20)

Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERP
 
ACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdf
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parents
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERP
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 
Karra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptxKarra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptx
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptxYOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
 
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptxYOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
 
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfLike-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course for BeginnersFull Stack Web Development Course for Beginners
Full Stack Web Development Course for Beginners
 
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptxFINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptx
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginners
 

Turkey

  • 1. Punching above their weight: the role of networking in SMEs Presented at AUMEC 2009 by Lisa Harris, Alan Rae and Ivan Misner
  • 2.
  • 3.
  • 4.
  • 5.  
  • 6.
  • 7. Peak at 2-4 hours for face to face networking - 16% do lots more
  • 8. People do a lot or a little online
  • 9. Marketing Activity Technique Use regularly Depend on it Total One to One selling 43.4 30.8 74.2 Social Networks 50.1 21.6 71.7 Workshops 23.6 6.6 30.2 PR 21.8 7.5 29.3 Online advertising 22.6 4.9 27.5 Email Shots 23.5 3.2 26.7 Newsletters 22.2 2.2 24.4 Direct Mail 18.6 3 21.6 Blogs 14.1 3.7 17.8 Print advertising 13.4 1.4 14.8 Telesales 12 2.7 14.7 Exhibitions 8.9 0.9 9.8 E-zines 5 1.4 6.4 Leaflet Drops 4.4 1.5 5.9
  • 12.
  • 13.
  • 14.