To do successful link development campaigns in 2016, it is imperative that your campaigns make emotional connections. We go through case studies where we have achieved exceptional results in coverage, including TV. Also presenting Lava the world's first Emotional Search Engine.
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So letâs talk about data - who doesnât use either Linkdex, SEMRush, LinkResearchTools, Searchmetrics etc?
For example, take the Apple watch - emotionally that feelingâs lust - and youâve probably had it yourself that your mind starts filling with âlogicâ like âwell it would make certain things easierâ âI havenât bought myself something in a whileâ etc. When you notice that happening, thatâs your brain stretching, struggling to apply logic to your decision.
Even for data nerds itâs not totally the case. Remember the last charity advert you saw. What do you remember from it? The sad dog or the emaciated child, right? Thatâs because you emotionally connected with that imagery rather than the statistics.
Narvik - national significance feeling of pride. Achieved army, monarchy and top broadcaster.
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Narvik - national significance feeling of pride. Achieved army, monarchy and top broadcaster.
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Narvik - national significance feeling of pride. Achieved army, monarchy and top broadcaster.
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Accent Map -
âŠbut how?
Accent Map -
âŠbut how?
Thatâs why we built Lava.
Because we think journalists opinions matter more than anyone elses (theyâre the gatekeepers, right) we crawled every major newspaper in the UK. Thatâs âŠ... Articles dating back decades. With that unique data weâre able to classify