London Blog Club MeetUp - Link Development for Blogs

London Blog Club Meetup Lisa Myers CEO, Verve Search @LisaDMyers

[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],?

Social Influencers ,[object Object],[object Object],[object Object]

Who’s dat? ,[object Object],[object Object],[object Object]

What to analyse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Loads of filtering possibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Link Development ,[object Object],[object Object],[object Object],[object Object],[object Object]

Link Reclamation ,[object Object],[object Object],[object Object]

Utilising Existing Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object]

Link Building ,[object Object],[object Object],[object Object],Should NOT be Primary Link Dev Strategy

Finding Relevant Sites ,[object Object],[object Object],[object Object]

link baiting great digital content

[object Object],[object Object],[object Object],{

GREAT IDEA funny interesting competitions intelligent newsworthy educational provoking

Host the content! ,[object Object],[object Object]

Spread the Word ,[object Object],[object Object]

INTEGRATE Your Website Landing/ Campaign Page Email Campaign Offline (mail campaign)

[object Object],[object Object]

Result ,[object Object],[object Object],[object Object],[object Object]

SEO Wars Generated <100 links with Anchor text “SEO Wars” + buzz and recognition

article marketing Using a piece of content to get a link can be very EFFECTIVE!

Give something back ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing the content ,[object Object],[object Object],[object Object],[object Object],[object Object],real examples {article marketing

Yale Door ,[object Object],[object Object],[object Object],[object Object]

Stuff.TV inks to domain= 378,071 Monthly visits circa.150,000 (UK) circa 240,000 (global) 74% male readers 67% of visitors between 25 – 44

Coolestgadgets.com Links to domain= 425,886 Monthly visits ca. 60,000 (UK) 72% male readers 60% of visitors between 25 – 44

Wired.com Links to domain= 7,79 MILLION PR= 8 Worldwide readership

Blog Monetisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Links I mentioned in my talk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

@LisaDMyers Thank You! Email: [email_address] Web: www.vervesearch.com www.stateofsearch.com www.seo-chicks.com

London Blog Club MeetUp - Link Development for Blogs

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