1. The Art of Blogging
Lisa Crymes &
Elizabeth Richards
Georgia HFMA Fall
Institute
November 11, 2011

2. • Elizabeth Richards practices healthcare law • Lisa Crymes is Director of Healthcare
in Marietta and represents several large Products and Strategy for Bottomline
health systems in Georgia in third party Technologies. With over 20 years of product
reimbursement. Her practice focuses on management and healthcare industry
assisting her clients in the areas of hospital experience, Lisa knows how to execute
liens, worker’s compensation, insurance successful product strategies across multiple
appeals, and Medicare/Medicaid appeals. She business lines. Lisa is passionate about
is active in the Georgia Chapter of HFMA, product management – she’s very active in
where she is the chair of the Pro-Action the Atlanta community as the Chairperson of
Committee. Ms. Richards received her BBA in the Product Management Society of the
Finance and Juris Doctorate from the Technology Association of Georgia (TAG) and
the Healthcare Information and Management
University of Georgia . Systems Society (HIMSS), and the
Healthcare Financial Management
• http://blogs.ajc.com/health-flock/about/
Association (HFMA). Lisa has received a
Master of Business Administration degree
and a Bachelor of Science degree in
Management from Shorter University.
• Twitter: lisacrymes

3. The Art of Blogging
• Have you ever wondered what a Blog is? Or how one went about
blogging? Most importantly, what is the point of a blog? If so, this is
the session for you.
• Georgia HFMA recently co-launched and is a founding sponsor of
Healthflock Blog with Atlanta Journal and Constitution (AJC). A blog
about the business of health care, written by leading experts in
Atlanta and Georgia.
• This session will provide an overview of Healthflock Blog as well as
basics of blogging and strategies on how to use a Blog to promote
yourself or your company.

4. Agenda
• What is blogging?
• Types of blogs
• Rules for blogging
• Benefits of blogging
• Overview of Healthflock
• Mechanics of Blogging

5. What is Blogging?
Origin:
• Web log = Blog
• Started as a Journal, online diary entry/post
• Personal or Professional content

6. Types of Blogs
Resourceful, informational
• Various information can be posted, typically informational-based data
that is targeted and information groups. Typically closed for
comments (i.e. teachers posting assignments, etc.)
Educational
• Commentary, expert level content, sharing community news, stories
(patient care), etc. Journal entry, typically closed for comments.
Interactive/Community Based
• Interactive, information and opinions that warrant responses.

7. Rules
• Structure
– 2000 essay
– 750 op-ed
– 400 blog
• Blogs are not intended to be an article or op-ed, they are shorten
entries that average
Getting started
• Start as: Resourceful/expert move to opinion generating and
interactive
• Comply with companies social media policies
• Blogs are not the same as a press release and typically do not
require a formal legal review or follow PR/Communication process

8. Why Blog?
• Benefits
– Personally
• Stress reliever – online journal writing
• Educational
• Entertainment
• Connect with friends and family
– Professionally
• Educational, research topics or trends
• Actively engage in a particular field or topic
• Position yourself or company/hospital as a thought leader
• Marketing and promoting

9. Healthflock
• What is Healthflock?
A blog about the business of health care, written by leading experts in Atlanta and Georgia
http://blogs.ajc.com/health-flock
GA HFMA is a founding sponsor
• Why Healthflock?
– Positions GA HFMA as a thought leader
– Average page 1500 page views per month
– Industry leaders share news and opinions
• How can you support?
– Read the blogs
– Post comments
– Become a contributor!

11. Mechanics of Blogging
• How to get started
• Tools that you can use
– WordPress
– Blogger

12. Thank you!