1. Search, PR and the Social Butterfly Presented by: Lisa Buyer, @lisabuyer The Buyer Group, president and ceo interactive public relations, social media + branding

2. About Me Lisa Buyer @lisabuyer Managed my own PR and branding agency for past 15 years Come from a traditional PR background Digital by design during the dot com days Social media is part of my mixology Practice yoga and follows some celebrity gossip The Buyer Group, president and ceo interactive public relations, social media + branding @lisabuyer

3. @lisabuyer OptimizePublicizeSocialize

4. @lisabuyer Social PR

5. @lisabuyer The Opportunity

6. @lisabuyer The media issearch and social savvy

7. @lisabuyer National Survey Finds: The Majority of Journalists Now Depend on Social Media for Story Ideas

8. @lisabuyer 89% of reporters/editors turn to blogs for story research

9. @lisabuyer 65% of journalists usesocial media sites such as Facebook and LinkedIn for story sources

10. @lisabuyer 52% journalists use microblogging services such as Twitter

11. @lisabuyer 100% of journalists use Google as a tool when working on storiesGoogle is the top search engine for online research with all responding journalists using this tool. Wikipedia is second

13. visit company online OFTEN – large and small company newsroom

14. visit both large and small-to-medium sized company online newsrooms

15. Centralized location and 24-hour access of press materials

16. Control and delivery of corporate message

18. Make sure it is a hub for all social media networks

19. Video

20. Images

21. RSS feeds by category

22. The LIKE button on each press release

23. The Tweet button

25. Optimize the video

26. The video is the person quoted in the video

27. Change up the background

28. The LIKE button on each press release

29. Newsroom featured video should be pulled to the home page

30. Annotations

33. Use compelling

34. Videos

35. Images

37. Catchy to the point headlines

38. Optimize

39. Links

41. @lisabuyer Today’s PROptimized Publicized Socialized

42. @lisabuyer Panel says: Content

43. First Tweet March 21 2006

44. @lisabuyer More opportunity

45. @lisabuyer Customers are search and social savvy

46. @lisabuyer The amount of time people spent on Facebook in 2009 was 700% higher than 2008.

47. @lisabuyer Likebutton used by 2 million websitesFacebook passing 500 million members

48. @lisabuyer Facebook is becoming a search engine

49. @lisabuyer 150 million mobile users on Facebook today vs. 65 million last year

50. @lisabuyer Optimized press releasesblogsvideoimagespoststweets

51. @lisabuyer Publicized DistributionSocial media newsroomMuck rackHAROPitchengine

52. @lisabuyer Socialized TweetsPostsStatusBlogsFoursquare tip#Journchat

53. @lisabuyer How Content strategy Theme out each monthDaily/weekly/monthlyIdea: Start with a monthly press release then

54. @lisabuyer ExampleContent Strategy

55. @lisabuyer

56. @lisabuyer New Rules of Social Media =

57. @lisabuyer

58. Next Monday on #journchat is Rand Fish talking about PR and SEO @lisabuyer

59. SEO, PR + Social Media = BFFs @lisabuyer Parting words

60. Thank you for having me! Email questions or feedback to lbuyer@thebuyergroup.com or DM me on Twitter @lisabuyer