3. Significance of Public Relations
There is a need to build up an amicable liaison
between public and our organization
that is essential for effective brand positioning
and gaining public franchise.

4. Networking helps in building more connections.

5. You must be the change
you wish to see in the world.

6. Good work
never goes waste
If PR happens coincidentally and not strategically,
it is even better. This really means that good work
will always get public recognition.
It means that good work done in an unrelenting manner
will readily draw media attention.

7. We learn something every day,
and lots of times it’s that what we learned the day before
proved to be wrong.

8. What is the most effective way
to reach out to the larger audience?
•Traditionally, direct marketing, word-of-mouth and
advertising were used as key mediums.
•In contemporary era, PR, social media, public affairs
are becoming the preferred mediums of
communication
•Digital influence and social media have re-defined its
role in the new light
• The internet armed with a never-
ending, constantly-growing array of influential
bloggers, has reached the highest common
denominator of the audience in a supersonic speed
with low cost

9. A person who won’t read has
no advantage over one who can’t read.

10. There is no “one-size-fits-all”
approach to PR
• Who are our key audiences?
• What kind of information do they need?
• Which are the best possible ways to reach them?
• Message development and Message Testing with both
internal audiences (i.e., members and beneficiaries) and
external audiences (i.e., donors and other stakeholders)
are equally essential

11. It does not matter how slowly you go
as long as you do not stop.

12. What does Media want?
• PR is a special skill. It is dynamic and new approach
should be adopted to move ahead with the changing
times.
• Journalists and their 'gate-keepers' are receptive to
novelty.
• The general media works on unwritten menus of topics
that appeal to them at any one time.

13. Our prime purpose is to help others.

14. Identifying the Touch Points
When you hire a person or an agency
ensure that it accords to the
ethos and practices of a service organization
and is not an agency that does
PR for a soap in the morning, and for your club
in the evening hours.

15. Be a yardstick of quality.
Some people aren’t used to an environment
where excellence is expected.

16. What defines a compelling campaign?
Simple
Unique
Credible
Consistent
Emotional
Stories
Strategy

17. Failures are finger posts on the road to achievement.

18. Prepare the campaign
The Austrian Super Market
Drive
Key to success- Preparation

19. Small change can have a big impact
The Piggy Bank Success Story

20. Build your OWN Identity
• Flaunt your
yellow jackets

21. Experience is the most brutal of all teachers.
But you learn the best lesson.

22. Involvement of the YOUTH
Programs aimed at the youth:-
Chess competitions
Sports competitions
Peace Poster Contest
Global Youth Music Competition

23. Brand Recall
A message needs to be given
9 times before it registers.
Use the same Lions Logo

24. “WE” –Lions are the Brand Ambassadors
The way we conduct ourselves,
The way we conduct our meetings,
The way we treat our beneficiaries,
It all counts!

25. You deserve to be in the NEWS
JUST KEEP
WORK ON
IT!