The document summarizes the results of a survey of over 18,000 professionals across 26 countries on their job satisfaction, motivations for changing jobs, and career management activities. Some key findings include: 1) Most professionals in the UK are casually looking for jobs or open to opportunities rather than actively searching; 2) Passive candidates can be surprisingly approachable with the right outreach; 3) Better work-life balance and compensation are top motivators even for currently satisfied professionals; 4) Ongoing career management like networking and skills updates is now the norm. The document encourages recruiters to truly understand each candidate's individual goals and build long-term relationships.

1. Talent Trends
What’s on the Minds of the
Professional Workforce
October 2014

2. Meet your presenter
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Jennie
CHEN
Insights Analyst
Tweet your favourite insights with #hiretowin

3. We surveyed 18,000+ fully-employed
professionals in 26 countries
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4. Active vs. passive

5. How would you describe your job search status?
Open to talking to a recruiter
Completely satisfied; don’t want to move
Reaching out to personal network
Actively looking
Casually looking a few times a week
11%
15%
13%
41%
21%
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Data for the UK

6. Countries with unusual levels of active candidates
0% 25% Global average 50%
16% Sweden
18% Norway
18% Russia
42% India
44% UAE
Low Outliers
High Outliers
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26% UK

7. Countries with unusual levels of approachable
candidates*
50%
85% Global average
100%
78% Turkey
79% UK
89% Spain
89% UAE
90% Indonesia
* All professionals except those who
are completely satisfied in their jobs
Low Outliers
High Outliers
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88% Denmark
88% Finland

8. Don’t be put off by
passive candidates!
They can be surprisingly
approachable.
• Be relevant – why them?
• Get them to say yes to the
next conversation.
• Avoid being transactional;
build long-term relationships.
To find the right professionals
faster, test drive LinkedIn Recruiter

9. Job satisfaction

10. How satisfied are you with your current role?
Very dissatisfied
Somewhat dissatisfied
Neither satisfied nor dissatisfied
Very satisfied
Somewhat satisfied
33%
43%
11%
12%
2%
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Data for the UK

11. Countries with unusual levels of “very satisfied”
professionals
Low Outliers
High Outliers
0% 27% Global average 50%
14% Russia
15% China
17% Italy
39% Canada
43% Netherlands
39% Sweden
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37% Norway

12. Employees are more
satisfied than you
think.
However, satisfaction
is no guarantee of
loyalty...

13. Passive vs. active job
satisfaction

14. How satisfied are you with your current role?
6% Dissatisfied
10% Neither
84% Satisfied
PassiveActive
37% Dissatisfied
15% Neither
49% Satisfied
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Data for the UK

15. As an employer, don’t
take your employee’s
loyalty for granted.
50% of job applications on
LinkedIn are from people not
actively searching for jobs.
As a recruiter, make
sure you get your
opportunities in front
of the right talent.

16. What motivates people to
switch jobs?

17. Top motivations for changing jobs for
active candidates
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Motivations UK
Seeking opportunities for advancement 33%
Want better compensation and benefits 28%
Looking for more challenging work 22%
Seeking improved work/life balance 20%
Seeking increased job security 20%
Office location 20%
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Which of the following are the 3 most important and 3 least important reasons you are looking for a new job?

18. Top motivations for changing jobs for
passive candidates
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Motivations UK
Better work/life balance 40%
Significantly better compensation and benefits 39%
More challenging work 22%
Greater opportunities for advancement 22%
A better fit for my skill set 18%
Increased learning opportunities 18%
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Which of the following are the 3 most important and 3 least important factors that would entice you to pursue a new job opportunity?

19. You can’t be a great
recruiter without being
a great listener.
Know your individual
candidates and what
they want.
Don’t sell on title and
compensation alone.
Take great notes. Reference them
before each conversation and
share with your interview team.

20. How important is talent
brand?

21. Talent brand is most important globally…
56% 20% 17% 7%
Reputation as a great place to work
Reputation for great products and services
Reputation for great people
Reputation for being prestigious
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22. …and in fact, in every country
0%
10%
20%
30%
40%
50%
60%
70%
Australia
Brazil
Canada
China
Denmark
Finland
France
Germany
HongKong
India
Indonesia
Italy
Japan
Malaysia
Netherlands
NewZealand
Norway
Russia
Singapore
SouthAfrica
Spain
Sweden
Turkey
UnitedArabEmirates
UnitedKingdom
UnitedStates
Reputation as a great place to work
Reputation for great products and services
Reputation for great people
Reputation for being prestigious
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%ofTotalCountofValue
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23. If you’re investing in
your talent brand,
you’re on the right
track… but you’re also
not alone.
• What makes your company
special? Listen to candidates
and employees.
• Consider all touch points.
Build a compelling candidate
experience on LinkedIn, leveraging
free and paid solutions together

24. How UK professionals stay on
top of their careers

25. Ongoing career management is the new norm
10%
90%
No activity in last 30 days
Actively managed career in last 30 days
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Data for the UK

26. Top 5 career management activities
Career management activities UK
Engaged in professional networking 53%
Edited my resume and/or a professional profile to keep it up to date 48%
Received a message from a recruiter/head-hunter 48%
Researched ways to update my skills to improve my career path 40%
Researched companies that interest me 39%
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27. 5 least popular career management activities
Career management activities UK
Interviewed for a new job with my current employer 3%
Applied for a new job/position with my current employer 5%
I did not do any of these activities in the last month 10%
Interviewed for a new job with a different employer 13%
Explored a new job/position with my current employer 13%
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28. Put yourself out
there – as a
company and as a
recruiter.
Even passive
candidates are
doing a lot more
than you think.

29. Some closing observations…

30. Closing observations

31. We’re here to help you find, engage and hire
exactly the right talent.
Strategic Sourcing
and Pipelining
Metrics and
Analytics
Personalised
Job Targeting
Talent Brand
Development
More details at talent.linkedin.com

32. Questions?
Contact the LinkedIn Talent Solutions
Team at:
talent-trends@linkedin.com
See more details on our solutions or
contact the team:
talent.linkedin.com
Find out more about the talent pools
you’re interested in and what they’re
looking for in a job:
http://lnkd.in/TalentDemand
Follow us on Twitter:
@hireonlinkedin
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Access the stats for all 26
countries:
http://lnkd.in/TTreport