For any company hiring students and recent graduates, finding simple and efficient ways of engaging top students is a challenge. In this presentation, you’ll learn: - How to make the most of LinkedIn’s growing eco-system of college students - 5 tips for finding and engaging students on LinkedIn - A sneak peak at upcoming tools that will give you a competitive advantage over your peers

1. Talent Solutions
©2012 LinkedIn Corporation. All Rights Reserved.
5 Tips for University Recruiting
on LinkedIn
Lauren Fogarty, Global Solutions Lead
April 8 2014

2. Lauren Fogarty
Global Solutions Team Lead
lfogarty@linkedin.com
LinkedIn Confidential ©2013 All Rights Reserved

3. Agenda
 Business Intelligence on students & new graduates
 The LinkedIn Student & Grad Ecosystem –
Student behaviour & Universities on LinkedIn
 5 Top Tips– Tactical recommendations for engaging &
attracting top graduates
 Inspiration from companies using LinkedIn for Student/ Grad
attraction & additional possibilities.
LinkedIn Confidential ©2013 All Rights Reserved

4. 39M
Students & Recent Grads

5. 5
UK Talent Pool

6. 6
Nordic Talent Pool

7. 7
MENA Talent Pool

8. 8
What do UK students & grads look for in a career?

9. LinkedIn sees the university recruiting space as a three-sided
ecosystem.
EmployersUniversities
Students
LinkedIn Confidential ©2013 All Rights Reserved
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10. Universities
10

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Universities now have an official presence…

12. LinkedIn Confidential ©2013 All Rights Reserved
…and they can market themselves in a targeted way

13. Students
13

14. The Next Generation “C”
Meet Isabella
Quick. Connected. Engaged.
LinkedIn Confidential ©2013 All Rights Reserved
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CONTENT

15. Isabella establishes her professional identity on LinkedIn
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16. Connects with peers, professors & mentors
LinkedIn Confidential ©2013 All Rights Reserved
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University
Alumni Tool

17. The student jobs portal makes it simple for grads to discover jobs
Student Jobs
Portal

18. Top 5 Tips for Employers
18

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Tip 1: Build a Brand - Showcase your culture on your career page
and build in specific content targeted at students

20. Tip 2: Start a conversation with your Student & Grad audience in
Groups
Students are our
most engaged
Groups audience

21. Isabella
Engineering
BEng, 2014
Mechanical Engineer
National Grid
XYZ Co.
Nuclear Engineer
JOBS YOU MAY BE INTERESTED IN
Students are twice as likely to engage with a Job on Mobile
Amazon
XYZ Co.
Engineer
JOBS YOU MAY BE INTERESTED IN
Engineer
Pamela
Computer Science
BEng, 2013
Tip 3: Drive awareness via Jobs – auto-matching & active
searches

22. LinkedIn Confidential ©2013 All Rights Reserved
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Targeted
InMails
Status
Updates
You’re Invited!
LinkedIn is coming to campus
Thursday, March 20th
Register
Targeted
Ads
Tip 4: Engage the Right Student
Promote news, jobs & events to your target student audience

23. Tip 5: Efficient On Campus Recruitment

24. Collecting information manually is cumbersome and error-prone
Poor tracking and follow-up results in lost leads after the event
Limited visibility into success of event and into pipeline activity
Recruiting candidates at events is difficult today
Whether you’re collecting resumes or spreadsheets of candidate information…

25. Capture leads at events instantly
and manage them in LinkedIn Recruiter,
so you never miss a lead again!
We knew there was a better way – Meet CheckIn

26. MARKETING
Instantly capture event leads using a simple
interface, connected to the LinkedIn network
Engage immediately with automatic follow-up email.
Leads will automatically follow your Company Page.
Track results over time, including number of event
leads and where they went
26
CheckIn lets you...
… so you never miss an event lead again!

27. Inspiration
27

28. View Jobs
on Mobile
Apply to
Jobs on
Mobile
Promote Student & Grad Jobs at Scale
Entry Level roles (Student, Intern, Graduate) on LinkedIn are free –
Deloitte currently has these jobs automatically posted direct from ATS

29. Source ahead of time like Trip Advisor

30. Start a new Following

31. Raise Awareness of your graduate program with media
Targeted
Ads
Management Consultancy
Client X
Goal: Raise Awareness of
Graduate Programme to
compete with “Big Four”
Solution: “Campus Drive”
media campaign
Results: 575 quality candidates
pipelined
Targeted
InMails

32. Invite students to apply to your graduate programme
Targeted
InMails
FMCG Client X
Goal: Quality over quantity. Pre-
select their ideal graduate
candidates
Solution: “Campus Drive”
media campaign
Results: 650 qualified
candidates registered for
graduate program online
workshop

33. Net-a-Porter
“CheckIn made us look slicker
and matched our image as a
technology driven business.
Post-event we can now pro-
actively connect through
LinkedIn with the most
promising graduates.”
Lucy Birchenough, Recruitment
Manager Net-a-Porter Group

34. Learn more about CheckIn
http://lnkd.in/CheckIn

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