Connect with your Content - UK - INFOGRAPHIC

1. CONNECTING
CONTENT
WITH YOUR
1
31%
All data is commissioned by Join the Dots research study, UK, April 2014
Learned of a new
financial company
Learned of a new
financial product/policy
Opened a new
financial account
1
31%
3
13%
2
23%
Recruit
Industry
insights
Customer
service
Find
vendors
Find and source new
employees
75%
Obtain insights,
learnings or best
practices
67%
Provide customer
service support,
handle complaints,
retain customers
65%
Find vendors or
companies that can
help my company
53%
Growing businesses in the UK are
highly engaged on social media
67%
use LinkedIn
81%
currently use
social media
LinkedIn is one of the most influential touch points
when choosing a financial services provider
Top 3 results of exploring
financial content on LinkedIn
Top 5 uses of social media for
financial purposes
Recommend a financial
product to others
Evaluate or re-think a previous
financial decision
Seek advice on a financial decision
Gather preliminary financial information
Keep up-to-date on financial trends1
35%
18%
42%
3 23%
2
4
They're more open to receiving financial content on
LinkedIn than any other social media platform
Top types of financial services content users want from social media
5 15%
73% of growing businesses have used
social media for finance-related reasons
LinkedIn
48%
Facebook
35%
Twitter
33%
Google+
29%
purchased an insurance policy and/or investment
product based on information they received on LinkedIn
38%
Market and
economic
commentary
Company
background
New product
information
Industry
news
Finance
events
How financial services
have embraced social media
Social media is now widely adopted – and seen as a vital
channel to drive awareness for businesses