Mobile Recruiting Essentials for Staffing Firms | Webcast

#STAFFING #HIRETOWIN
Mobile Recruiting Essentials for Staffing Firms
Mobile recruitment today and what recruitment firms can gain from
these trends, tips and insights
Alex Charraudeau – Media Solutions Consultant

Alex Charraudeau
 Ex-recruiter
 6 years as a recruitment marketing guy
 Web design, development, brand strategy, search marketing, email
marketing, social media strategy
 At LinkedIn I help recruiters get the most out of LinkedIn
ABC
(Always be connecting)
LinkedIn
Twitter
Google+
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Mobile Recruiting Essentials for Staffing Firms
 Introduction to mobile and mobile recruiting
 What recruitment companies say about mobile
 The 3 Mobiles: Social Sites, Apps and Mobile Websites
 5 tips for a successful mobile strategy
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 Mobile Recruiting Essesntials:
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#STAFFING #HIRETOWIN 5
Introduction to Mobile
State_Of_Digital_Advertising_Q1_2014_Webinar _comScore
DAA LA Syposium: Marketing to the Multi-Platform Majority _comScore
Top Sites by Visitor TrafficTop Apps of 2013 (Average Monthly Visitors)
 Smartphone Apps accounted for 85 percent of internet time spent
on phones in 2013.
 84 percent of Americans watch online video, with Millennials
spending 48 percent more time with online video than average.
 As of December 2013, 56 percent of U.S. digital media consumers
constitute the ‘multi-platform majority’.

Social Network Breakdown
US Digital Future In Focus 2014_Page 8_comScore

Introduction to Mobile Recruiting
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49%
Mobile recruiting is NOT a top priority for our company
29%
We don’t know where to start with mobile recruiting
20%
Our career/recruitment site is optimized for mobile
20%
We are looking to invest in mobile recruiting tools for our talent acquisition team
18%
Our job postings are optimized for mobile
13%
We have invested adequately in making our recruiting process mobile-friendly
LinkedIn Global Recruiting Trends survey 2013, 3300 talent acquisition leader responses from 19 countries
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 The top downloaded apps when
you search for “Jobs” on Android
 Some have had over 10,000,000+
downloads
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 LinkedIn mobile traffic has grown from 8% in 2011 to over 43% at
the beginning of 2014
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2011
8%
2012
19%
2013
30%
2014
43+%
30% of LinkedIn’s monthly unique job
viewers are looking at jobs on mobile
devices
1/3 of job views come from mobile
124+ profiles are viewed every second on
a LinkedIn mobile
LinkedIn Earnings call October 2013 and Q1 2014

What Recruitment Companies Say About Mobile
Jenny Potter – Marketing Manager
Aspire Global Networks
 Mobile is becoming increasingly
important in recruitment and this is
reflected in Aspire’s stats over the past
year.
 Mobile traffic has gone from 12% traffic
coming to us via mobile this time last
year to over 25% now.
 First and foremost a mobile site needs
to be easy to navigate and quick to
load.
2013 2014

 At Aspire all candidates
registered on our desktop sites
can quickly and easily apply to
roles from their mobile, saving
them from having to move
devices and potentially
forgetting to return later.
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Jenny Potter – Marketing Manager
Aspire Global Networks

Claudine Edwards – Marketing and PR Manager
Oliver James Associates
 Looking for a new job while
being currently employed can
be tricky so job seekers are
increasingly looking to be able
to search for new
opportunities away from
prying eyes.
 This is where mobile devices
come in to their own and offer
the option for “private” job
searching. In the last year,
visits to our website via mobile
devices have definitely risen.

Claudine Edwards – Marketing and PR Manager
Oliver James Associates
 The mobile version of
ojassociates.com is geared
solely towards job searching
and application, to further aid
job seekers we have added
quick apply widgets such as
Apply via LinkedIn.
 Since launch we have seen an
increase in mobile
applications as well as overall
visits from mobiles and tablets
which now account for around
12% of all of our traffic.

Kim Pasteau – Marketing Manager
Lawrence Harvey Group
 We recognize the urgency and necessity to take full advantage of
mobile recruiting, the statistics and information on the trend cannot
be ignored.
 Improving the user’s experience via mobile and tablet is of the
utmost importance, especially as we are talking about reaching a
huge percentage of active and passive candidates.
 With 70% of people accessing the internet from mobile devices, it’s
imperative that we in the recruitment business are not left behind
the curve and optimize our websites accordingly.

Special thanks to our contributors!

The 3 Mobiles: Social Sites, Apps and Mobile Websites
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The 3 Mobiles: Social Sites, Apps & Mobile Websites
 66% of internet users have used a mobile
for social. 64% have used a tablet.
 200 million users send over 400 million
tweets daily, with nearly 60% of tweets sent
from mobile devices.
 30% of jobs viewed on LinkedIn are seen
from mobiles.
 Mobile daily active users of Facebook were
556m on average for December 2013, an
increase of 49% year-over-year.
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http://techcrunch.com/2014/01/21/instagram-is-the-fastest-growing-social-site-globally-mobile-devices-rule-over-pcs-for-social-access/
http://www.theguardian.com/technology/2013/sep/12/twitter-ipo-stock-market-launch
http://investor.fb.com/releasedetail.cfm?ReleaseID=821954

The 3 Mobiles: Social sites, Apps & Mobile websites
 Building an app is different than having a
mobile optimized website.
 People will have to download your app from
either your site or from an app store.
 These enable you to have your branding on
their devices and push messages and
notifications direct to their mobile devices.
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 Mobile websites can either be a different
version of your website or can dynamically
resize to a mobile screen – this is called a
responsive site.
 Mobile websites don’t need to be
downloaded.
 Mobile sites should be faster to load than
your normal site and therefore help with
your search engine rankings from a mobile.
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http://searchengineland.com/breaking-the-mobile-speed-barrier-for-seo-gold-179927
http://m.kellyservices.us/ushome/

Easy Flow to Follow
Kelly Services
http://m.kellyservices.us/ushome/

Firms of All Sizes Are Embracing Mobile Strategies
Mark/Ryan Associates
www.markryan.net

 Having a mobile website substantially decreases your bounce rate.
Mobile optimized sites have a bounce rate of 26% - lower than most
standard desk top sites (46.6%).
 Site engagement increased by 56% in terms of time on site and
page visits increased by 65% when presented with a mobile site.
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2013 Mobile stats of 4MAT.com clients with a combined Visits of over 80,000 on 4MAT Mobile Platform

5 Tips for a Successful Mobile Strategy
1. Do your research
2. Build your foundations
3. Outbound reach and inbound attraction
4. Think conversions and workflows
5. Analyze, review, improve
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1. Do Your Research
 Speak to your candidates – are they using their mobile for jobs /
their career?
 Do actual research – poll your database
 Don’t waste your time!
 Look at your Google analytics
– (go to Audience, Mobile, Overview)
 Internal audit on time, resources and competence
 Is this worth your time?
 Speak to your LinkedIn contact about mobile
usage in your market
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1. Do Your Research
LinkedIn Daily Mobile Averages
 15 million – Profile views
 1.45 million – Job views
 44 thousand – Job applications
http://blog.linkedin.com/2014/04/18/the-next-three-billion/
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2. Build the Foundations
 Build a mobile optimized website
 If you are a recognized brand with a high volume of jobs or need to
manage a workforce then consider an App
 Post jobs to LinkedIn
 Use employee branding on LinkedIn
 Share content that is easy to consume on mobiles
 Make application processes frictionless
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In 2012 we have surpassed our original goal for Domino’s e-commerce, when they
announced that over nearly 60% of all sales are now being ordered online.
In 2012 Domino’s surpassed their original goal for e-commerce, when they
announced that over nearly 60% of all sales are now being ordered online.
Domino’s now takes 20% of digital sales from mobile devices, and reported
that m-commerce shoppers tend to buy more frequently and loyally.
http://www.futureplatforms.com/our-work/dominos-pizza/

3. Outbound Reach and Inbound Attraction
 Redesign your job alerts for mobile inboxes
 Think about sending SMS job alerts
 Be creative with messaging Apps like WhatsApp
– (social and messaging app usage grew by 203% in 2013)
 Share content that is image heavy
 Share your job postings to your LinkedIn
followers
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http://mashable.com/2014/01/14/mobile-app-use-2013/

4. Think Conversions and Workflows
 Look at the work flows that you are getting people to apply to your
jobs
 Make applying as easy as possible
 Make social sharing as easy as possible
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4. Think Conversions and Workflows
Member looks at member.
Clicks a link to find out
about the company
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1 2 3
From researching the
company they see a job
They apply to the job.
Member also follows the
company and this is
shared with their network

5. Analyze, Review, Improve
 Keep track of your Google Analytics
 Read reviews of your app downloads
 Ask for feedback
 Look to continually improve what you are doing and refine the
process
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Review – 5 tips for a Successful Mobile Strategy
1. Do your research
2. Build your foundations
3. Outbound reach and inbound attraction
4. Think conversions and work flows
5. Analyze, review, improve
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Thank you! Please join us next time…
 Throughout 2014 we will host
regular WebCasts
 SourceIn Live Stream, June
17th
 Follow us for updates and
insights
Always be connecting:
LinkedIn
@alexCharraudeau
Google+
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Mobile Recruiting Essentials for Staffing Firms | Webcast