Gerry Crispin, recruiting expert and CareerXRoads co-founder, chats with talent acquisition leaders from Capital One, Microsoft, and Risk Management Solutions about candidate experience trends and creative approaches. Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Learn about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. The
Candidate
Experience:
Define,
Measure,
Predict
Amelia
Merrill
VP,
Talent
Acquisi<on
and
Employee
Engagement
RMS
Heather
Tinguely
Senior
Program
Manager
Microso8
…a conversation exploring the definition,measure and business necessityfor treating candidates well
Chris:na
McClung
Director,
US
&
Int’l
Card
Recrui<ng
Capital
One
Moderator:
Gerry
Crispin
Chief
Navigator
CareerXroads

2. Heather
Chris<na
Amelia
Audience
Q
&A
Audience
Polls

3. -­‐20
-­‐10
0
10
20
30
40
50
60
70
80
90
0
10
20
30
40
50
60
70
80
90
Re-­‐Apply
Refer
CandE
Net
E²
Scores
There
is
a
[measurable]
difference
in
how
candidates
are
treated
The
only
real
ques:on
is
what
it
means
to
your
company

4. “How Likely are you to APPLY AGAIN?”
“Extremely Likely”
5.7%
“Definitely Not”
“Extremely Likely”
“Definitely Not”
24.7%
62.0%
0.6%
TalentBoard 2014 Copyright ©

5. “How Likely are you to REFER someone in the future?”
I would actively encourage
others to apply
I would actively discourage
others from applying
I would actively encourage
others to apply
I would actively discourage
others from applying
61.5%
0.5%
5.8%
27.0%
TalentBoard 2014 Copyright ©

6. 6
“I…will increase
my purchasing power.”
38.8%
30.8%
customer
“I…will take my
Purchasing power somewhere else.”
“How Likely are you to change your status as a CUSTOMER?”
TalentBoard 2014 Copyright ©

7. Tell
us
a
liHle
more
about
your
company
and
role
before
we
get
into
the
details
of
your
Candidate
Experience.
Heather
Chris<na
Amelia

8. When
you
started
down
this
path
to
improve
your
candidate’s
experience
did
you
have
any
‘push
back’?
What
were
the
first
one
or
two
‘prac:ces’
you
changed,
added
or
improved
and
why?
Heather
Chris<na
Amelia

9. Beyond
what
you
already
said
were
there
measures
how
you
treat
candidates
you
could
:e
back
to
business
results?
Heather
Chris<na
Amelia

10.
The
phrase
‘black
hole’
has
become
a
rallying
cry
highligh:ng
candidate
frustra:on.
How
do
you
handle
the
candidate’s
interest
in
their
status?
Heather
Chris<na
Amelia

11. How
do
you
handle
ques:ons
prospects
have
before
they
apply…when
they
are
researching
your
company?
[audience poll]
- Can prospects call, email, text message recruiters directly?
- Do you have SM like Linkedin Groups, Talent Communities, Facebook
fan pages where Q&A can take place?
- Do you have interactive FAQs, recruiter blogs linked on your Company
site’s career pages?
- Do you have chat rooms or webinars emphasizing specific jobs?
Heather
Chris<na
Amelia

12.
How
do
you
communicate
with
candidates
who
apply
but,
never
make
it
to
finalist?
Do
you
differen:ate
between
those
who
were
qualified
and
those
who
weren’t?
Heather
Chris<na
Amelia

13. What
else
would
you
like
to
do
that
you
believe
impacts
candidate
engagement?
Heather
Chris<na
Amelia

14. What
advice
would
you
offer
to
your
colleagues
listening
in
who
are
interested
in
improving
their
candidates’
experience?
Heather
Chris<na
Amelia

15. Thank
You!
Heather
Chris<na
Amelia