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1. Software Engineer Talent Pool Insights
September 2012

2. Insights from LinkedIn’s 175M member network can help
you answer three important questions when sourcing
software engineers:
•
1 Where you should look for talent?
•
2 Which high-demand skills are in short supply?
•
3 What messages resonate best with this talent?
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3. Executive Summary
 Washington D.C. and Dallas/Ft. Worth - “hidden gems” with strong
Supply/Demand
supply of talent but lower demand
– There are over 475,000 software engineers in the US
– Eight total “hidden gem” hiring markets
 Big data (Hadoop), specialized Java development (Maven, JUnit) and
Skills
web application (REST, Ruby on Rails, JSON) skills are most scarce
– Most common skills are Java, JavaScript, C++, and SQL (~2x more likely than average
to be contacted by recruiters)
 Emphasize work-life balance, challenging work, and the opportunity to
Job Consideration
work with high-caliber people to attract software engineers
– 63% of software engineers consider work-life balance important when evaluating a job
(vs. 51% US overall)
– Software engineers value work-life balance, compensation, and challenging work most
All numbers based on LinkedIn member profile data – July 2012
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and online survey conducted July – September 2012

4. 1. Where should you look for talent?
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5. LinkedIn data can be used to determine supply,
demand, and the best markets for recruiting
Large, high-demand regions
Demand based on
Demand
recruiter activity
on LinkedIn
Large, low-demand regions
“Hidden Gems”
Supply
Number of members of
talent pool in each region
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6. Supply/Demand
“Hidden Gems” like Washington D.C. and Dallas/Fort Worth have
large supplies of SW engineers, but relatively low demand
(based on LinkedIn recruiter contact Feb-Aug 2012) 6

7. Supply/Demand
There are over 475,000 Software Engineers in the US, with many talent
hubs along the East and West coasts
High Small Hidden
Demand Markets Gems
All numbers based on LinkedIn member profile data – July 2012
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8. 2. What skills are in demand?
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9. Skills
Core development skills (Java, C++, SQL) are most common
Newer skills like Hadoop and HTML5 are most likely to be hard-to-find
Supply
(based on LinkedIn recruiter contact Feb-Aug 2012) 9

10. Skills
Positions requiring these skills will be harder to fill, since demand
greatly outweighs supply
Demand Index
(based on LinkedIn recruiter contact Feb-Aug 2012) 10

11. 3. What messages resonate best with
this talent?
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12. Job Consideration
A survey of ~300 software engineers shows that this talent pool values
work-life balance, compensation, and challenging work most
What factors matter most to Software Engineers when considering a job?
63%
Good work-life balance
60%
Excellent compensation & benefits
38%
Challenging work
32%
High caliber people
28%
Culture that fits my personality more
28% important
Job security
25%
Flexible work arrangements
25%
Good relationship with your colleagues
25%
Ability to make an impact
22%
Strong career path
% who consider this to be among top 5 factors
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Online survey conducted July – September 2012 among 4,879 LinkedIn members in the US. 293 self classified as Software Engineers.

13. Job Consideration
This shows how software engineers are different from average job
seekers when considering a job opportunity
How do Software Engineers differ from other job seekers?
51%
Good work-life balance 63%
22%
High caliber people 32%
13% more
Short commute 21% important
30%
Challenging work 38%
19%
Good relationship with your colleagues 25%
24%
Values employees contributions 18%
28% less
22% important
Strong career path US Average
37% Software Engineers
Job security 28%
% who consider this to be among top 5 factors 13
Online survey conducted July – September 2012 among 4,879 LinkedIn members in the US. 293 self classified as Software Engineers.

14. What can you do to target this talent?
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15. Four ways to leverage your assets on LinkedIn
1 Employees’ Networks
• Engage with the talent already connected to your employees
Over 11.5M LinkedIn members – including your employees – are
connected to this talent pool.
2 Company Followers
• Post relevant information about your company and industry
Targeted updates let you tailor your messages to specific functional
and regional audiences.
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16. Four ways to leverage your assets on LinkedIn
3 Company/Career Page
• Tell candidates exactly what it’s like to work for your company
The average company page receives 1,350 visits/month* – each an
opportunity to promote your brand.
*companies w/ over 1,000 employees
4 Targeted Advertising
• Dynamically deliver your message to members that fit your
opportunity - on and off LinkedIn
Drive traffic to your career page and to your jobs, or reach out to
passive candidates directly.
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17. Learn more about how to reach this talent
and the other 175 million LinkedIn members
talent.linkedin.com
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