In this free webinar, Meritage Talent Solution's founder, Kara Yarnot, and LinkedIn’s Pam Hoadley introduce LinkedIn’s Strategic Talent Acquisition Roadmap. This framework can help you transform your talent acquisition organization from traditional to strategic, making your team instrumental to the success of the business. Read more on the LinkedIn Talent Blog: http://linkd.in/1uazCmc Learn about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. Small
Business
Recrui/ng
Made
Simple:
The
Essen(al
Checklist

2. Shira
Appell
Customer
Educa.on
Specialist
LinkedIn
Cara
Barone
Solu.ons
Consultant
LinkedIn
Lauren
Hodgson
Sr.
Manager,
Talent
Tractor
Beam
Infusionso-
Meet
your
speakers!

4. What
we’ll
be
covering
today
Sourcing
the
right
talent
for
your
small
business
Job
descrip.ons
and
pos.ngs
that
aEract
top
talent
Talent
brand:
level
the
playing
field
with
big
companies
#hiretowin
|
talent.linkedin.com
1
2
3
4
How
InfusionsoL
built
its
talent
brand

5. #hiretowin
|
talent.linkedin.com
Every
business
starts
small

6. #hiretowin
|
talent.linkedin.com
The
majority
of
SMBs
are
growing
and
1
in
6
are
in
hyper
growth
mode
48%
36%
16%
NON-­‐GROWTH
Decrease/No
Change
in
overall
revenue
YoY
HYPER
GROWTH
Significant
Increase
in
Overall
Revenue
YoY
GROWTH
Increase
in
Overall
Revenue
Compared
to
Last
Year
*Priming
the
Economic
Engine:
How
Social
media
is
Driving
Growth
for
Small
and
Medium
Businesses
(SMBs)
h7p://linkd.in/1iWH5QB

7. #hiretowin
|
talent.linkedin.com
LinkedIn
levels
the
playing
field
300M+
Members Worldwide
+2
New Members
per Second
109M+
N.
America

8. #hiretowin
|
talent.linkedin.com
Sourcing
the
right
talent
for
your
small
business
1
2
3
Why
passive
talent
is
key
for
your
small
business
Master
Boolean
search
techniques
to
find
candidates
with
the
skill
sets
you
need
Contact
candidates
directly
with
InMail

9. #hiretowin
|
talent.linkedin.com
Your
sourcing
checklist
#1:
Focus
on
passive
talent
12%
Ac.vely
looking
13%
Casually
looking
a
few
.mes
a
week
15%
Reaching
out
to
personal
network
45%
Open
to
talking
to
a
recruiter
15%
Completely
sa.sfied,
don’t
want
to
move
ActivePassive
þ
+
25%
Ac/ve
=
+
+
=
75%
Passive

10. AND
OR
NOT
“
”
(
)
Narrow Search
Expand Search
Remove
Exact Phrase
Group
Terms
Your
sourcing
checklist:
#2:
Master
Boolean
search
techniques
“Financial Analyst”
Budget AND Forecast
“Financial Analysis” OR
Accounting
NOT Recruiter
NOT Company
“Financial Analysis”
AND (Oracle OR SAP)
þ

11. #hiretowin
|
talent.linkedin.com
Your
sourcing
checklist:
#2:
Master
Boolean
search
techniques
þ
Let
LinkedIn
do
the
work
for
you
People you may want to hire Similar profiles

12. #hiretowin
|
talent.linkedin.com
Your
sourcing
checklist:
#3:
InMail
-­‐
Contact
candidates
directly
þ
The
9
Golden
Rules
of
InMail:
1
2
6
4
3
9
7
5
8
Review
profile
Grab
aEen.on
Show
you
are
selec.ve
Be
conversa.onal
and
brief
Listen
well
Focus
on
goals
Leverage
content
Be
pa.ent
Include
a
call
to
ac.on

13. #hiretowin
|
talent.linkedin.com
Jobs
that
get
top
talent
for
your
small
business
Your
Jobs
checklist:
1
CraL
an
irresis.ble
job
descrip.on
that
will
source
candidates
for
you
2
Post
and
promote
jobs
to
the
right
candidate
for
your
unique
role
and
company
Are
People
Finding
Your
Jobs?
Are
Your
Jobs
Finding
the
Right
People?

14. #hiretowin
|
talent.linkedin.com
Your
Jobs
checklist
#1:
CraL
an
irresis.ble
job
descrip.on
þ
Save
the
crea/vity
for
the
job
descrip/on,
NOT
the
/tle
Promote
your
talent
brand
to
stand
out
against
larger
companies
Highlight
the
posi/on’s
impact
at
your
small
business
Review
top
“profile
matches”
þ
þ
þ
þ

15. #hiretowin
|
talent.linkedin.com
Your
Jobs
checklist
#2:
Promote
jobs
to
the
right
audience
þ
Sponsor
jobs
for
top
placement
with
the
right
candidate
More
applies
with
Sponsored
Jobs
50%

16. Great
talent
acquisi.on
teams
think
about
jobs
the
way
marketers
think
about
products
Strong
brands
move
people
toward
purchase
long
before
they
enter
the
store

17. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
What would it mean for you?

18. Your
talent
brand
is
the
highly
social,
totally
public
version
of
your
employer
brand
that
incorporates
what
your
talent
–
past,
present
and
poten.al
-­‐
thinks,
feels
and
shares
about
your
company
as
a
place
to
work.
Evolving
Language:
The
Emergence
of
Talent
Brand

19. #hiretowin
|
talent.linkedin.com
Talent
brand:
level
the
playing
field
with
big
companies
Share
your
passion,
vision,
and
energy
Strong
brands:
• Yield
cost
savings
of
up
to
50%
per
hire
• 28%
lower
turnover
rate
• Higher
response
rates
from
candidates

20. #hiretowin
|
talent.linkedin.com
Talent
brand:
level
the
playing
field
with
big
companies
1
2
3
Maximize
your
presence
–
through
your
greatest
assets
…your
employees!
Maximize
your
presence
–
through
content
Create
a
“career
hub”
that
showcases
your
talent
brand

21. Your
talent
brand
checklist
#1:
create
a
“career
hub”
on
LinkedIn
þ
Career
Page
þ

22. #TalentBrand! @SoCalGirl
@StacyZapar
Status
updates
þ
Your
talent
brand
checklist
#2:
Maximize
your
presence:
content

23. #hiretowin
|
talent.linkedin.com
Your
talent
brand
checklist
#3:
Maximize
your
presence:
your
profile
&
employees
þ
• Cra-
a
killer
summary
• Dress
it
up
with
rich
media
• Add
cerHficaHons
• Showcase
your
volunteer
acHviHes
• Make
your
updates
more
interacHve
þ
LinkedIn
Profile

24. Your
talent
brand
checklist
#3:
Maximize
your
presence:
your
profile
&
employees
þ

25. #hiretowin
|
talent.linkedin.com
Infusionsoft + The Talent Tractor Beam

26. #hiretowin
|
talent.linkedin.com
1:
We get crystal clear
on WHO we need

27. #hiretowin
|
talent.linkedin.com
We get crystal clear on WHO we need

28. #hiretowin
|
talent.linkedin.com
We get crystal clear on WHO we need

29. #hiretowin
|
talent.linkedin.com
2:
We treat hiring
like it’s marketing

30. #hiretowin
|
talent.linkedin.com
We treat hiring like it’s marketing
LinkedIn

31. #hiretowin
|
talent.linkedin.com
We treat hiring like it’s marketing
Facebook

32. #hiretowin
|
talent.linkedin.com
We treat hiring like it’s marketing
Glassdoor

33. #hiretowin
|
talent.linkedin.com
We treat hiring like it’s marketing
Infusionsoft Website

34. #hiretowin
|
talent.linkedin.com
We treat hiring like it’s marketing
Infusionsoft Website

35. #hiretowin
|
talent.linkedin.com
We treat hiring like it’s marketing
Job Descriptions

36. #hiretowin
|
talent.linkedin.com
We treat hiring like it’s marketing
Videos
…Day In the Life
…What you’ll create
…Meet the Team

37. #hiretowin
|
talent.linkedin.com
3:
Infusionites =
Our talent marketers

38. #hiretowin
|
talent.linkedin.com
Infusionites = Our talent marketers
Social sharing

39. #hiretowin
|
talent.linkedin.com
Infusionites = Our talent marketers
LinkedIn Profiles

40. #hiretowin
|
talent.linkedin.com
Infusionites = Our talent marketers
Celebrate Referrals!

41. #hiretowin
|
talent.linkedin.com
TIP 1: Crystal clear on the WHO
TIP 2: Treat hiring like its marketing
TIP 3: Employees = Marketers

42. #hiretowin
|
talent.linkedin.com
Download
RecruiHng
for
Small
Business:
The
UlHmate
LinkedIn
Guide
hEp://lnkd.in/SMBguide
Q
&
A