Recruiters: It’s Time To Amplify Your Social Content | Talent Connect San Francisco 2014
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It’s time to get socially collaborative— internally and externally. Autodesk and Ogilvy & Mather share how their talent brand and social media efforts drove recruiting efforts. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
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Recruiters: It’s Time To Amplify Your Social Content | Talent Connect San Francisco 2014
- 1. Recruiters: it’s time to amplify your social content Andrew Levy Social Media & Talent Brand Manager Autodesk Nando Rodriguez Head of Employment Brand Ogilvy & Mather #intalent
- 2. The Social Story @ Autodesk Andrew Levy Talent brand and social media manager Autodesk #intalent
- 3. Who is Autodesk? (CRAZY(s) IMAGE) #intalent
- 4. Who is Autodesk? (CRAZY(s) IMAGE) #intalent
- 5. Who is Autodesk? (INDUSTRIES IMAGE) #intalent
- 6. Who is Autodesk? (INDUSTRIES IMAGE) #intalent
- 7. Who is Autodesk? (INDUSTRIES IMAGE) #intalent
- 8. Who is Autodesk? (INDUSTRIES IMAGE) #intalent
- 9. Who is Autodesk? (INDUSTRIES IMAGE) #intalent
- 10. Who is Autodesk? Demographics (PIER 9 IMAGE) #intalent
- 11. TA Social Media & Brand Strategy 1. Tell our fantastic story 2. Partner with everyone and anyone 3. Measure, but don’t obsess #intalent
- 12. Strategy Part 1: Tell our fantastic story (IMAGE) Andrew Levy Talent Brand and Social Media Manager Autodesk #intalent
- 13. $60 What’d we get? #intalent
- 14. Top 7 Reasons You Should Work at Autodesk Wild performance #intalent
- 15. Video of employees by employees Employee generated #intalent
- 16. Now playing – Autodesk video job descriptions Storytelling Content Direct Social integration Candidate Questions #intalent
- 17. I wasn’t really that interested until I watched the video and then I thought it was a really cool role. - Director Level Candidate #intalent
- 18. (Moving) pictures = 1000 words. Managers show passion in a very different way than I can when talking about a role. -Margot Van Ripper, Rockstar Recruiter & Filler of Impossible Roles #intalent
- 19. Guerilla Marketing – 3D printed Tokens #intalent
- 20. Social in Talent Acquisition Andrew Levy Talent Brand and Social Media Manager Autodesk #intalent
- 21. Publishing Platforms Highlight key jobs and news #intalent
- 22. Transparency & Glassdoor Dramatic yearly changes #intalent
- 23. Internal Roadshow: Professional Profiles Key social content #intalent
- 24. DATA Andrew Levy Talent Brand and Social Media Manager Autodesk #intalent
- 25. 72% Directly attributed to digital efforts #intalent
- 26. 100% Indirectly attributed to digital efforts #intalent
- 27. Source of Hire, Q2 FY15 32% 27% 10% 9% 6% 7% 5% 4% Recruiter External web & Social Careers website Internal transfer Employee referral Events Intern conversions Other Other includes boomerang employees, temp to perm conversions, and agency #intalent
- 28. How to Increase Your Social Media Equity in 5 Easy Steps Nando Rodriguez Head of Employment Branding Ogilvy & Mather #intalent
- 29. 1. VISUALLY BROADCAST YOUR EMPLOYER BRAND #intalent
- 30. #intalent
- 31. #intalent
- 32. #intalent
- 33. #intalent
- 34. 2. BE SOCIAL #intalent
- 35. 3. CALL TO ACTION #intalent
- 36. 4. LIKE/POST/SHARE LIKE A LINKEDIN 4. LIKE/POST/SHASRUEPE RHERO LIKE A LINKEDIN SUPERHERO #intalent
- 37. 5. LEVERAGE YOUR INFLUENCERS #intalent
- 38. 45 MIN HIRE WITH TWITTER & LINKEDIN #intalent
- 39. TWEET TWEET TWEET #intalent