The number of active and passive candidates searching for jobs on their mobile devices has increased. Learn more about mobile best practices and how to reach your next hire that might be reading your message or searching for opportunities on his or her smartphone or tablet. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

1. Mobile Recruiting Best Practices
Katie Larmon
Digital Strategy Consultant
LinkedIn
www.linkedin.com/in/katherinelarmon
#intalent
Ahmed Nulla
Recruitment Product Consultant
LinkedIn
@nuancerecruit
#intalent

2. #intalent

3. Joshua Bell
Grammy Award Winner
Oscar Award Winner
Avery Fisher Prize
Plays with a 300-year-old Stradivarius violin made in 1713
#intalent

4. $32.17
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5. What are the issues he faced?
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6. Your candidates are already on mobile
Active
Candidates
Passive
Candidates
74%
60%
Have viewed career opportunities sent to their inbox
72%
62%
Have visited a company site to learn about careers
67%
53%
Have browsed career opportunities on job board sites
64%
58%
Have browsed career opportunities on social and professional networks
45%
24%
Have applied to a job
43%
21%
Have uploaded a resume to send or attach to a job application
22%
11%
Have downloaded a company app in order to apply to a job
LinkedIn September 2013 survey, 787 US and UK professionals
#intalent

7. LinkedIn mobile facts, figure and solutions
Around
30% of our monthly unique job
viewers are looking at jobs
on mobile device
Approximately
45% of our monthly visiting members
come to LinkedIn via mobile apps
90 LinkedIn
profiles are
viewed every
second via
mobile device
#intalent

8. Mobile Recruiting Strategy & Best Practice
Serve the
right info
Simplify the
Engage application
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9. Serve up the right info
What candidates expect to see on your mobile careers site
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10. What candidates look for in a mobile site
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11. What candidates look for in a mobile site
Orange, a French telecommunications company,
has a mobile career app, which features many of
the functions that job seekers expect, including a job
search, the ability to share and email jobs, company
information and an events calendar.
The Pepsi Possibilities app and mobile career site
enable users to search job listings, email listings,
catch up on PepsiCo’s recruiting feeds on the
social web, activate job alerts, and apply via
mobile.
#intalent

12. Quick tips on creating a mobile site
• Stay away from Flash
• Keep the text short and rely on
visual
• Use video players that actually work
on mobile
• Use responsive design
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13. Engage: Time your outreach
Schedule timely social media updates
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14. Engage: Define your content audience
Consider your target audience when developing content for mobile
Persona Professional Personal Behavioral Professional
Value Prop
Marketer
Title
Seniority
Experience
Skill
Education
Age
Gender
Location
**Preferred Device
Time online
Interests
Compensation
Work/Life Balance
Internal Mobility
Challenging Work
Student
Engineer
#intalent

15. Apply: Making things simple
Why candidates say they haven’t applied for jobs via mobile yet
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16. Apply: What does it look like on LinkedIn
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17. Apply: What does it look like on LinkedIn
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18. Apply: What does it look like on LinkedIn
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19. 75%
are not actively
searching jobs
We’re here to help
50%
apply to join on
mobile only not
desktop
30%
of all jobs views
are from mobile
#intalent

20. LinkedIn mobile optimized solutons
MOBILE WORK WITH US ADS
draw candidates from your
employee profiles to relevant
job listings
INMAIL MESSAGES
reach your candidates directly
and keep them warm, even when
they are on the go
SERVE
THE RIGHT
INFO
SPONSORED JOBS
are highly relevant and mingled with
home page network updates in
LinkedIn’s mobile app
JOB POSTS
are now optimized for the
small screen and feature
an easy mobile apply option
APPLY
RECRUITER MOBILE
packs the power of LinkedIn Recruiter
onto your mobile device to find and
engage candidates on the go
(iOS app or webapp)
ENGAGE
#intalent