How candidate engagement impacts InMail response rates on LinkedIn
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Our analysis of 2.6 million Inmails shows that it pays to engage candidates before reaching out to them. Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
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How candidate engagement impacts InMail response rates on LinkedIn
- 1. Based on analysis of 2.6M messages, engaging your audience can double your InMail response rates on Linkedin NO PREVIOUS ENGAGEMENT ENGAGED AT ALL TOUCHPOINTS Relative response rate x 2x The Likelihood of Candidates to Accept an InMail is 2X Higher LinkedIn Confidential ©2013 All Rights Reserved 1
- 2. More recent engagement leads to improved response rates LAST ENGAGED 6 MONTHS PRIOR TO INMAIL ENGAGED IN THE MONTH PRIOR TO INMAIL Relative response rate y 1.33y The Likelihood of Candidates to Accept an InMail is 33% Higher LinkedIn Confidential ©2013 All Rights Reserved 2
- 3. Candidates are everywhere on LinkedIn. Are you engaging them? Viewing Researching Following relevant jobs your company your company To learn how, visit http://business.linkedin.com/talent-solutions LinkedIn Confidential ©2013 All Rights Reserved 3
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- Here are best practices for you to consider from companies with very strong employer brands. Which of these do you feel like you do well today? Areas for opportunity?We can work together with you to develop your employer branding presence on LinkedIn.
- Here are best practices for you to consider from companies with very strong employer brands. Which of these do you feel like you do well today? Areas for opportunity?We can work together with you to develop your employer branding presence on LinkedIn.
- Here are best practices for you to consider from companies with very strong employer brands. Which of these do you feel like you do well today? Areas for opportunity?We can work together with you to develop your employer branding presence on LinkedIn.