When you’re a smaller organization, how can you use your mission and your brand to improve quantity of candidates and inform hiring decisions? In this presentation from Talent Connect Vegas 2013, talent acquisition leaders from Sungevity and WD40 share practical tips for developing an effective talent brand approach based on a common corporate mission.
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Engaging in a Common Mission | Talent Connect Vegas 2013
1. Engaging in a Common Mission
Susan Hollingshead
Chief People and Corporate Services Officer
2. Objective
By the end of this discussion, you will be
able to:
Understand the process by which Sungevity developed
its mission
Understand basic Sungevity brand and how we drive
the brand through our mission
Recognize core elements of our talent acquisition
strategy
Know the impact of this strategy – facts and figures
#intalent
3. Why Vision, Mission and Values Are Important
They provide a clear picture of our future
They guide us in everything we do — our
thoughts, our decisions, our actions, our
strategies
They help us know and explain how we’re going
to reach our goals
They remind us of our shared beliefs and core
values
They serve as the foundation for our
employment brand
#intalent
12. How We Shine — As SFUNsters
We self-manage for the long-haul by…
being learners, no matter how experienced we are
running toward feedback
being problem-solvers and innovators, not just issuespotters
• being ―no drama‖ grownups who maintain perspective
and don’t spread gossip
• We self-manage for the long-haul
#intalent
20. How We Shine — As a Team
As a team, we strive to achieve greatness.
We’re underdogs in the epic battle over energy that
will define our era, and so we hire extraordinary
people
We are relentlessly efficient. Lowering costs makes
solar attainable for more and more people
#intalent
24. 1) Mission is the Brand
1) Brand drives
a. recruitment strategy
b. Job profiles
c. Selection Criteria
#intalent
25. Careers
Do you like sunshine? Does the color orange make you
happy? Do you want to create a brighter future and make
the world a better place? If you answered yes to any of
the above, we’d love to meet you.
When you work for Sungevity, you play an instrumental
part in bringing affordable solar power to the people!
Come join us and you could be part of this clean energy
crusade.
#intalent
26. The Company
Sungevity is bringing affordable solar power to the people – and
you could be part of this clean energy crusade. Our industry is
growing rapidly, benefiting from falling costs and rising awareness.
And thanks to the hard work of our team and our focus on
delighting customers, we have become a leading provider of
home solar energy nationwide.
Culture
Our mission is to build the world’s most energized network of
customers, who power their lives with sunshine. We all share this
passion for solar as a critical component in addressing the major
global issues of our time. We take enormous pride in our unique
offering in the solar industry and our customer satisfaction
scores so far. Our values are to put the customer first with
practical, simple, creative solar solutions that can take solar
mainstream. Our signature as a team is that we strive to be
collaborative, unpretentious, and driven to achieve
our mission.
#intalent
37. Mission
Company
Our purpose is to deliver unique, high value, and easyto-use solutions for a wide variety of maintenance needs of
Doers, Trades, and Industrial users by leveraging and
building the brand fortress of the WD-40 Company.
Talent Acquisition
Provide leaders with global talent acquisition services
required to achieve our mission, gain a competitive
advantage, and achieve our EBITDA goals.
#intalent
38. Vision
Create positive lasting memories
by solving problems in the homes
and factories of the world.
Problem Solved.
Job Done Right!
#intalent
39. Values
We value doing the right thing
We value creating positive lasting memories in all
of our relationships
We value making it better than it is today
We value succeeding as a tribe while excelling as
individuals
We value owning it and passionately acting on it
We value sustaining the WD-40 Company economy
#intalent
46. Gaining Alignment
Mission, Vision & Values
Identify common threads
Seek input early and often
Take a global approach
Build in flexibility
#intalent