Authenticity is key to effective talent branding and recruitment. Relying on stock photos and unrealistic portrayals of a company's culture will not attract top talent. Instead, companies should focus on sharing real stories from current employees that showcase the actual work environment and culture. Authentic branding using real employee experiences leads to stronger employer brands that inspire high quality candidates.

2. Activating Authenticity In
Talent Branding.
Get Real—Enough With The 'Faux-tography'.
Jennifer Shappley Senior Director, Talent Acquisition at Express Scripts
Rodney Moses Vice President, Global Recruitment at Hilton Worldwide
Matt Gilbert National Creative Director at Bayard Advertising
Jer Langhans Manager, Global Talent Acquisition at Expedia

3. Do your people break into song and dance often?

4. Do your people do a lot of multitasking?

6. Branding for Talent is Always Authentic.
If it’s not, then it’s not
Talent Branding.

7. I’m not a real person, but
what do you think it would be
like to work at my company?

8. Nobody has ever
built a brand by
imitating somebody
else’s advertising.
David Ogilvy

9. In the quest for talent, the strongest resources
a company has are the ones it has always had.
Your Stories.

10. Authenticity is more than a picture.
It’s also a Voice.

13. Employer Branding and Recruitment
Advertising are like driving with a dusty
windshield. You can keep going, but the
view can be uninspiring.

16. Authenticity is a choice storytellers make.
It’s smart choice. It leads to smart branding…

17. The harder the job, or the more in demand the
role, the more strategic, and important authenticity
and talent branding becomes.

18. Stock is not all bad, btw.
If it is used to create an authentic brand voice

20. No budget, or time?
Authenticity does not have to go by the way side.

22. We used to say “the bottom line is”…
but authentic talent branding says, the top line is…
Great Stories (and Great Work)
Inspire Great People.
Who does ‘so-so stories’ inspire…