Click through to see the 4 most common mistakes agency recruiters are making on LinkedIn, and how to correct them. Best position yourself and your company brand for success. Learn more about LinkedIn Talent Solutions for recruitment firms: http://linkd.in/1iTsTH5 Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

1. 4 Common Mistakes Agency Recruiters
Make on LinkedIn
©2014 LinkedIn Corporation. All Rights Reserved.

2. Things we’ll cover
 Snapshot of LinkedIn
 4 common mistakes & how you can correct them
 Answer your top questions
©2014 LinkedIn Corporation. All Rights Reserved.
2

3. LinkedIn: A global pool of talent
13M+
BELGIUM
5M+
2M+
FRANCE
SPAIN
TURKEY
6M+
1M+
1M+
ITALY
CANADA
1M+
NETHERLANDS
7M+
9M+
4M+
UNITED KINGDOM
SWEDEN
DENMARK
93M+
UNITED STATES
OF AMERICA
1M+
SAUDI ARABIA
16M+
24M+
UNITED ARAB EMIRATES
2M+
INDONESIA
PHILIPPINES
1M+
MALAYSIA
1M+
2M+
1M+
INDIA
SINGAPORE
BRAZIL
5M+
AUSTRALIA
3M+
SOUTH AFRICA
277M+
©2014 LinkedIn Corporation. All Rights Reserved.
Members
worldwide
1M+
NEW ZEALAND
+2
187M
New members per second
Monthly unique members
3

4. Why do professionals join and visit LinkedIn?
1
2
Brand themselves
Get smart
3
Think about careers
©2014 LinkedIn Corporation. All Rights Reserved.
4
Discuss business issues
4

5. Quality is #1 obstacle
Biggest obstacles to attracting top talent
Top 3 obstacles reflect a highly competitive landscape
Availability of quality talent
Competition
Offer made by client (includes compensation, role, location, etc.)
Recruiting team too small
Inability to effectively use data to improve our approach
Recruiting team skills
Lack of familiarity with my firm’s brand
65%
46%
33%
16%
11%
11%
11%
Source: LinkedIn 2013 Global Recruiting Trends Survey, US respondents only
“What are your company’s biggest obstacles to attracting the best talent?”
©2014 LinkedIn Corporation. All Rights Reserved.
5

6. Reach BOTH Active and Passive Candidates
ACTIVE
Active
<20%
277M+
MEMBERS
PASSIVE
Passive
©2014 LinkedIn Corporation. All Rights Reserved.
>80%
6

7. 4 common mistakes made by agency recruiters
1
Don’t have a recruiting profile
2
Skipping their morning coffee
3
Don’t stand out
4
Limit their reach and efficiency
©2014 LinkedIn Corporation. All Rights Reserved.
7

8. ?
When you send an InMail or post a job,
what is the FIRST thing candidates
check to learn more about you?
©2014 LinkedIn Corporation. All Rights Reserved.
8

9. Build a compelling profile
©2014 LinkedIn Corporation. All Rights Reserved.
9

10. Build a compelling profile
©2014 LinkedIn Corporation. All Rights Reserved.
10

11. Build a compelling profile
 Add a picture
 Include a creative headline
 Write an elevator pitch
 Point out your skills
 Show, don’t tell
 Ask for recommendations
 Own your public profile’s URL
©2014 LinkedIn Corporation. All Rights Reserved.
11

12. 4 common mistakes made by agency recruiters
1
Don’t have a recruiting profile
2
Skipping their morning coffee
3
Don’t stand out
4
Limit their reach and efficiency
©2014 LinkedIn Corporation. All Rights Reserved.
12

13. Don’t forget your fix
©2014 LinkedIn Corporation. All Rights Reserved.
13

14. Don’t forget your fix
Your Network
Industry News
Groups
Companies
©2014 LinkedIn Corporation. All Rights Reserved.
14

15. Stay up to date with Pulse
300M+ stories are read per month on Pulse.
©2014 LinkedIn Corporation. All Rights Reserved.
15

16. Influencers and publishers on LinkedIn
©2014 LinkedIn Corporation. All Rights Reserved.
16

17. Make your interactions count
 Be a subject matter expert, not a Recruiter
 Don’t be white noise - follow the Rule of Three’s
1. A personal post
2. Industry related post
3. Recruiting post
 Everything you post reflects your personal brand
 Post on the go
©2014 LinkedIn Corporation. All Rights Reserved.
17

18. Listen in on Groups
Join many
Groups
Participate in a few
Run one
Real estate
IT pros
Fashion
2.1 Million
©2014 LinkedIn Corporation. All Rights Reserved.
18

19. Follow companies
Industry
Jobs
©2014 LinkedIn Corporation. All Rights Reserved.
19

20. 4 common mistakes made by agency recruiters
1
Don’t have a recruiting profile
2
Skipping their morning coffee
3
Don’t stand out
4
Limit their reach and efficiency
©2014 LinkedIn Corporation. All Rights Reserved.
20

21. Stand out
©2014 LinkedIn Corporation. All Rights Reserved.
21

22. Build a knockout Company Page
Your company’s brand:

Add a logo & banner image

Company description

Point out Company
specialties

Differentiate from your
competition

Designate Page Admin for
company status updates
©2014 LinkedIn Corporation. All Rights Reserved.
22

23. Your followers: A valuable pool of talent
Engaged talent
pool
Long-term
relationships
More likely to
respond
71%
64%
78%
of members are
interested in updates on
job opportunities from
companies they follow
of followers would follow
companies “indefinitely”
of members are more
likely to accept Recruiter
InMail when they follow
your company
©2014 LinkedIn Corporation. All Rights Reserved.
23

24. Build a community: Engage, analyze, optimize
Build community:
Acquire followers
Engage followers:
Post updates
Analyze & optimize
Establish presence:
Develop branding assets
©2014 LinkedIn Corporation. All Rights Reserved.
24

25. 4 common mistakes made by agency recruiters
1
Don’t have a recruiting profile
2
Skipping their morning coffee
3
Don’t stand out
4
Limit their reach and efficiency
©2014 LinkedIn Corporation. All Rights Reserved.
25

26. Live demo of Recruiter
©2014 LinkedIn Corporation. All Rights Reserved.
26

27. Consider the member experience
In their
Inbox
On the
LinkedIn
homepage
When they
network with
your
employees
When they
search for
jobs
Via mobile
LinkedIn app
©2014 LinkedIn Corporation. All Rights Reserved.
When they
research your
company
27

28. Questions?
©2014 LinkedIn Corporation. All Rights Reserved.
28

29. 4 Common Mistakes Agency Recruiters
Make on LinkedIn
Thank you for joining us today!
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©2014 LinkedIn Corporation. All Rights Reserved.
©2014 LinkedIn Corporation. All Rights Reserved.