Micheal Dell & Henry Ford

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dell reaps benefits from supply chain innovation ,[object Object],Source: Open manufacturing Online, July 28, 1998 Dell S&P 500

Suppliers Customers Direct Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dell Flowchart Insert screen from dell.com

22 Product Families 1998 175 Product Families 2004 ~8X in 6 years PRODUCT COMPLEXITY Precision Workstation Powervault Poweredge Servers/ Storage Dimension Optiplex Desktop Inspiron Latitude Portables Laser Inkjet Printers MP3 (Dell DJ) Musicmatch PDA (Axim) Electronics Deployment Support/Training Professional Managed Services Powerconnect Networking Precision Workstation Dell/EMC Powervault Poweredge Servers/ Storage Dimension Optiplex Desktop Inspiron Latitude Portables Projector Flat Panel TVs Displays

Ford’s product complexity “…as long as that color is black”.

Como FORD resolveu seu problema?

Administração científica de Taylor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Características da mecanização ,[object Object],[object Object],[object Object],[object Object],[object Object]

Os ganhos de escopo e escala ,[object Object],[object Object]

[object Object],Os impérios de Dell e de Ford ,[object Object]

[object Object],O império de Ford

The DELL empire LEGEND Dell Manufacturing Facility Merge / Fulfillment Center APOS – Ptr Consumables SLC Provider Locations FY06 Factory FY07 Merge FY07tbd FY07tbd FY08tbd FY08tbd FY07 FY07 Dell Manufacturing Facilities Merge/Fulfill Centers Supplier Logistics Centers ,[object Object],[object Object],FY06 FY07 ,[object Object],[object Object],[object Object],[object Object],FY08 ,[object Object],[object Object],[object Object]

Geopolitics ,[object Object],[object Object],[object Object]

[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Estado de São Paulo, 20 de Julho de 2001

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FORD & DELL: Operations ,[object Object],[object Object],[object Object],[object Object]

PUSH ,[object Object],[object Object],[object Object],[object Object]

Sistemas ‘push’ versus sistemas ‘pull’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PULL ,[object Object],[object Object],[object Object]

SISTEMAS PULL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Japão ,[object Object],[object Object],[object Object],[object Object]

A abordagem japonesa para produtividade ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

JIT é um conjunto integrado de atividades projetadas para... ,[object Object],[object Object],[object Object],[object Object],[object Object]

Desperdício nas operações ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sistemas PULL: Minimizando o desperdício ,[object Object],A B Machine Center Assembly Line Storage Production Kanban Withdrawal Kanban

A lógica do JIT: sistema PULL Customers Final Assy Sub Sub Fab Fab Fab Fab Vendor Vendor Vendor Vendor

O sistema “made for you” do McDonald’s ,[object Object],[object Object],[object Object],[object Object]

Minimizando o desperdício: ,[object Object],Coordination System Integration Final Assembly

Minimizando o desperdício: especialização departamental versus ... Saw Saw Lathe Press Press Grinder Lathe Lathe Saw Press Heat Treat Grinder

Minimizando o desperdício: especialização departamental versus células Press Lathe Grinder Grinder A 2 B Saw Heat Treat Lathe Saw Lathe Press Lathe 1

Minimizando o desperdício: especialização departamental versus células ,[object Object],[object Object],[object Object]

Minimizando o desperdício: ,[object Object],[object Object],[object Object],[object Object]

Minimizando o desperdício: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Heart of Dell Operations = a mixed model ,[object Object],[object Object],[object Object],[object Object],SLC Dell Manufacturing Buy-to-Plan Build-to-Order Suppliers Material requested to build customer orders All material is tied to a customer order – nothing gets built without an order. “ push” “ pull” Customers Every Week Multiple times a day in each mfg center

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Supplier Supplier Dell Customer Demand/ supply management Global regional procurement Continuity of supply Demand management Build to customer specifications Sales Materials ordering cycle – 10-180+ days 5-10 days 1 - 5 days I Orders ___ ___ I SLC 1) No system is ever built without a specific customer order 2) Systems are custom built in ~8 hours and shipped to customers 3) Material is pulled & delivered from “SLC” to the factory every two hours

Dell’s Direct Model ,[object Object],[object Object],[object Object],[object Object],[object Object]

Quickly Make Product after Sale = Cost Advantage Time Cost of Components Today Customer Places Order Dell Procures Components, Assembles, & Ships Dell Cost VAR Gets Product from Distributor Channel Inventory 3 Weeks Ago Distributor Gets Product from Mfr 4 Weeks Ago Mfr Assembles Product 6 Weeks Ago Mfr Buys Components 8 Weeks Ago Cost to Competitors Mfr Inventory

Dell Vendor Managed Inventory Approach VMI (supplier owns until title transfers) Title Transfer Embedded Costs Supplier Manufacturing (SLC) Warehouse Factory / Merge Center Material Transfer Explicit Costs

FORD ,[object Object],[object Object],[object Object]

DELL ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Micheal Dell & Henry Ford

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Micheal Dell & Henry Ford