NMDL Fall 2011 Final Project

1. By Lindsay Pascoe
December 3, 2011
NMDL 2011

2. Current
Large seller of bras, underwear, lingerie,
pajamas
Has other lines of beauty products,
clothing, swimwear, and shoes.
Created Victoria’s Secret Pink: a line for
teenage girls. Comfy and cute.

3. Goals & Challenges
Goals Challenges
• Create higher profit • Getting more
• Increase repeat customers
buyers • New and innovated
products

4. INNOVATIVE IDEA
VICTORIA’S SECRET PLUS
A sexy line of intimates and pajamas
for plus size women

5. Get the Message Out?
With so many followers..
• Use all Twitter Accounts
• Regular posts on Facebook Pages
• Put previews in catalogue
• Use Google AdWords
• Buzz

6. Competition

7. Why Will VSP Succeed?
Look at Victoria’s Secret Pink!
So many loyal customers
already
Such a popular and well-
known brand

8. Lets Talk Money
Goal is to increase sales by 10 percent
Current Sales - $5 billion
Operating costs - $1 B

9. Budget
$25 million for start up of an integrated
marketing program

10. Timeline
• December 2011– February 2012: Design and
create new products
• March 2012: Post about upcoming line on
Facebook and Twitter continuously
• April 2012: Have images and products
“coming soon” in catalogue
• July 2012: Create final buzz during Semi-
Annual Sale
• August 2012: Launch Victoria’s Secret Plus