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Slideshow 04 - influence

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Lindsey Fair, MBA
Lindsey Fair, MBA

Power of Influence - a presentation about clout and influence in a digital world.

BusinessTechnologie
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The POWER of Digital Influence presented by Lindsey Fair
The only reason one has influence over another is because another acknowledges it , recognizes the existence of it.
Your peers do influence your clout score. It ain’t all robots.
The more you share and participate , the more your influence will rise .
how much content you create , how much content you curate , and more importantly whether that adds value to his audience.
Online vs Offline
Right now it’s kind of “hmm, that’s interesting.” but the goal for the social media influence industry is to provide in-depth analytics tailored to a client company on how to most effectively spend its social media dollars .
Employment Perks Community
Klout , Twylah, Traackr, TwentyFeet, Peer Index , SocialIQ, Booshaka …
It's not absolute - its probabilistic .
All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr

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Slideshow 04 - influence

  • 1. The POWER of Digital Influence presented by Lindsey Fair
  • 2. The only reason one has influence over another is because another acknowledges it , recognizes the existence of it.
  • 3. Your peers do influence your clout score. It ain’t all robots.
  • 4. The more you share and participate , the more your influence will rise .
  • 5. how much content you create , how much content you curate , and more importantly whether that adds value to his audience.
  • 6. Online vs Offline
  • 7. Right now it’s kind of “hmm, that’s interesting.” but the goal for the social media influence industry is to provide in-depth analytics tailored to a client company on how to most effectively spend its social media dollars .
  • 8. Employment Perks Community
  • 9. Klout , Twylah, Traackr, TwentyFeet, Peer Index , SocialIQ, Booshaka …
  • 10. It's not absolute - its probabilistic .
  • 11. All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr

Hinweis der Redaktion

  1. Dachis Group re: social business index, but applicable to all
  2. Hiremekrispykreme, pivotcon, scissor
  3. Adrienne’s prada experiment Difficult to remove, has ‘spamming’ like characteristics