Linda Joy provides a summary of her UX portfolio, which includes projects for Get Up And Ride bike tours and LinkedIn contact management. For Get Up And Ride, her team improved site usability and increased conversions. Methods included interviews, affinity mapping, competitive analysis, and prototyping. For LinkedIn, she added a contact management feature to the mobile app, creating features like a shortlist and filtering. Her team used surveys, personas, scenarios, and prototyping. She also redesigned the CEED Global website to attract young donors and position it as a global leader through stakeholder interviews, branding, information architecture, and iterations.
2. A little bit about me
“I get up every morning determined to both change the
world and have one hell of a good time. Sometimes this
makes planning my day difficult.”
–E.B. White
After 7 years in graphic design, I retrained in user experience
design because I wanted to step back a few paces from the
forms and get a wider at look the ecosystems they live in.
Through GA’s UX Immersive program, I shifted my visual
focus to user needs, and learn how to make things that are
great to use, not just to look at. Now, I want to work with
people who are excited to learn, to teach, and to fix up the
world around us a bit.
3. Get Up And Ride
Brooklyn Bike Tours
The Project
Get Up And Ride is a boutique
bike tour company in
Brooklyn. As part of a 2-week
student project at General
Assembly, our team asked to
improve overall site usability
and increase conversion
through a clearer path to
purchase.
4. Get Up And Ride
User
Understanding Goals
Have a fun trip
Get the real story
Find activities to do
Methods
• Stakeholder Interviews
• User Interviews
• Affinity Mapping
!
We interviewed key
stakeholders to find out brand
goals, current and future
business goals and their
insights on their customers.
We also interviewed potential
users about their travel habits
and motivations.
Brand
Business
Hip
Increase conversion
Fun
Incorporate new
offerings
Original
Prepare for growth
5. Get Up And Ride
Competitive Analysis
Method
We looked at competitors and
complimentors to assess the
market and find best practices
for presenting activities and
information
6. Get Up And Ride
Site Analysis
Methods
• UX Evaluation
• Benchmark Testing
!
We reviewed the site, mapping
out key flows, inventoried the
content, and evaluated it terms
of branding, usability,
functionality and content
Then we tested on potential
users, and found issues with
legibility, hierarchy and flow.
7. Get Up And Ride
Design Iterations
Methods
Sign Up
RIDES
CALENDAR
• Sketching
• Paper Prototying
• Participatory Design
!
We explored ways to solve the
issues found in testing and
better represent the brand,
bringing in the client to
participate.
From there, we created
wireframe paper prototypes,
reassessing the design based
on user and business goals
STORE
WHY US?
CONTACT US
BLOG
Experience Brooklyn
through the eyes of a local,
from the seat of a bicycle.
Ride with us on engaging tours of
Brooklyn’s most eclectic neighborhoods,
all-day adventures, and overnight escapes
from the city
See Our Rides
FEATURED RIDES
A few of our faves. See More »
Brooklyn Pulse:
Street Art & Culture
Brunch in Brooklyn
The Fall & Winter Classic
The Spring & Summer
Classic (APRIL-OCTOBER)
Why Us?
• Fun and engaging local tour guides
• Safe, Bike-friendly routes
• Relaxed Pace (we’re sightseeing, not racing)
• Small Group sizes of 11 or less
• Retro-looking, comfortable and lightweight bikes made
specifically for the city
• Headset in helmet to stay tuned throughout the ride
FROM THE BLOG
VIDEO
We’ve got things to say. See More »
December 10, 2013
October 29, 2013
October 15, 2013
It’s the Season of Giving, and
We’ll Help You Celebrate!
Riding a Bike in Williamsburg:
Hipsters, Australians, Coffee,
Tourists, Street Art, and Mitch
Hedberg?!
CYCLE Kids: proving that
bikes can fight child obesity,
empower kids, and basically
save the world
Read More»
Read More»
PEOPLE WHO SHOW US LOVE
LOGO
LOGO
Read More»
Plenty more where that came from. See More »
LOGO
Incredible tour, worth every cent. You'll
fall in love with Brooklyn.
LOGO
LOGO
I have done bike tours all over the world,
and this one wins for me, hands down.
Username on TripAdvisor
CONTACT US
(646) 801-BIKE (2453)
Username on Yelp
STAY IN THE LOOP!
NAVIGATION
HOME
RIDES
FAQ
CALENDAR
BLOG
LOGO
WHY US?
OUR
GUIDES
PRESS
REVIEWS
STORE
CONNECT WITH US
Get our newsletter for our latest rides,
bike events and Brooklyn insights
Keep up with the witty things we
post all over the Internet!
Sign Up
Like on Facebook
Follow on Twitter
8. Get Up And Ride
User Testing
Methods
• Invision Prototype
• User Testing
!
We created a prototype in
InVision and gave users the
same scenarios and tasks to
complete from benchmark
testing, and iterated from the
results.
Check out the prototype
9. LinkedIn
Contact Management for Mobile
The Project
My team and I were tasked with
adding a contact management
feature to the LinkedIn mobile
app.
Our specific objectives were to
help users determine:
• Who to contact
• When to contact them
• Create an MVP to serve those
needs
This was a 2-week student
project at General Assembly,
10. LinkedIn
Our Solution
The features we integrated:
The Shortlist
A targeted list of your most
important contacts – your best
alliances now and the people
who could be good resources
in the future.
Filter Connections
By field, company and location
– data LinkedIn already has
11. LinkedIn
Understanding Users
Methods
•
Surveys
•
Affinity Mapping
Be open to opportunities
Stay in touch with past
Interviews
•
!
User
We discovered that most users
don't manage their contacts in
any deliberate way, and even
devout users get overwhelmed
with all the features and
updates from the service.
Avoid the noise
Brand
Business
Top Professionals
Vital Service
Keep talent pool
engaged
Smart & Savvy
Push mobile use
13. LinkedIn
Design Iterations
Methods
•
!
Paper Prototyping
We explored a Shortlist feature
to help users focus and target
their connections without
endless data entry, along with
new filtering and sorting
capabilities .
We tested with paper
prototypes to validate the
value of our features, and find
ways to improve UI and
taxonomy.
14. LinkedIn
User Testing
Methods
•
Axure Prototype
•
!
User Testing
I created a prototype in Axure
to get the feel for the
interactions and flows, and
tested on LinkedIn users, and
iterated until the Shortlist
integration felt natural.
15. CEED Global
Center for Entrepreneurship & Executive Development
The Project
CEED trains and supports
entrepreneurs in emerging
markets. The brief was to reposition
them as a global leader in their
field and attract a new class of
young, tech-savvy donors.
This scope of this project was out of
my comfort zone. I taught myself
many new tools along the way and
learned even more from the
mistakes I made. There were
successes too, and the experience
was a big part of what led me to
pursue UX formally.
16. CEED Global
Understanding Goals
Method
•
Stakeholder interviews
I worked with Barnacle Studios
and together we interviewed
key stakeholders to gather
business requirements, brand
goals, and understand the user
they were trying to reach.
User
Change the world through
entrepreneurship
Support successful
organizations
Brand
Business
Business-savvy
Attract new donors
Change-maker
Bring consistency to field
office websites
Approachable
17. CEED Global
Brand Identity
•
Logo Design
•
Stationery System
•
Corporate Guidelines
I collaborated with another
designer to create a new logo
based on their brand goals.
Next, I created logos for their
global course offerings, and
corporate materials guidelines.
18. CEED Global
Site Analysis
Method
•
UX Evaluation
I inventoried the content and
evaluated the site’s usability
and functionality, finding
information was often spread
out over many pages and
several layers deep.
20. CEED Global
Outcome
I made high-fidelity mockups
for the home office site and an
adapted template for the 8 field
office sites, who’s audiences are
entrepreneurs, rather than
donors.
The end results were modern
sites that are business-savvy
and friendly. Their message is
communicated on the
homepage and the important
content within the site is easy to
find and digest.
ceed-global.org