Public Relations Portfolio

Portfolio Linda Li A Motivated PR Professional Video inserted, please download for best view!

PROFILE Highly motivated PR professional with extensive both agency and in-house experiences in social media, media relations, and marketing research. Record of success in developing on-line campaigns and strategies that have generated billions of media impressions and millions of donations. Recognized for ability to build relationships with media professionals and on-line communities. Exceptional leader with skills to motivate peak individual performance from team members. Clients include:FedEx, Coca-Cola, Norwegian Cruise Line, BSN, Travelpro, American Red Cross The Miami Heat, ABC, MSNBC, CBS, Fox, USA Today, Examiner.com SKILLS ,[object Object]

Experienced in Adobe Premier Pro, Avid Media Composer, Final Cut Pro, Dreamweaver, Flash, Fireworks, Photoshop, Html, Mac/PC, and OS/Windows, Cision Point, Vocus

Fluent in Chinese EDUCATION University of Miami, Coral Gables, FL Masters of Arts in Public Relations China Agricultural University, Beijing, P. R. China Bachelor of Arts in Media and Communications EXPERIENCE Government Contract Consultants, New York, NY Project Manager, 08/11 – present ,[object Object]

Conduct market research and prepare client presentations for client meetings

Build and maintain client relations through social media, email marketing, and business networking events

Perform daily administrative work Dream Chasers NY to LA Student Running Project, New York, NY Publicist (freelance), 05/11 – present ,[object Object]

Hold press conference, train spokesperson, and work with media on filming a documentary movie and a news series

Hold fund-raising events to support runners and reach out to local families to find places for runners to stay

Delegate website updating, social media management, creative design, and volunteer recruitment assignments INTERNSHIP Howard R. Miller Communication, Miami, FL Pubic Relations Intern, 03/11 – 04/11 ,[object Object]

Analyzed business crisis and conducted reports to agency president

Wrote and distributed press releases to major national and international media outlets

Participated in brainstorming and strategic planning process for Travelpro International and the Continental Group Redletter PR, Miami, FL Assistant Account Executive (intern), 01/11 – 04/11 ,[object Object]

Generated 2 billions media impressions and 7 network TV broadcast segments for the 50th Original Miami Beach Antique Show

Secured media reviews from Examiner.com and other MMA website for BSN’s supplement products

Developed and maintained media lists using CisionPoint Media database

Tracked on-going media placement and prepared final media impressions report for client Miami Heat, Miami, FL Internet Services/Broadcasting Intern, 10/10 – 02/11 ,[object Object]

Recorded voiceover and edited videos for Chinese website on Heat.com

Assisted editors in various shooting and editing projects for HeatTV American Red Cross, Miami, FL Public Affairs Intern, 09/10 – 01/11 ,[object Object]

Secured a TV show, “News and Views” on CBS4, for Holiday Catalog Campaign

Wrote press materials for campaigns and events including Victoria Lopes Castrol 2011 Runway Fashion Show

Coordinated in various events, including fundraising balls, luncheons, and media previews

Interviewed Red Cross staff and volunteers and wrote feature stories about their extraordinary work The Beacon Council, Brickell, FL Communication and Marketing Intern, 06/10 – 08/10 ,[object Object]

Public Relations Portfolio

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Public Relations Portfolio