Linda Sherman gave a presentation on social media and social marketing to the Kauai Chamber of Commerce. She has traditional marketing experience and now focuses on social media strategies. She outlined the major platforms like Facebook, Pinterest, Instagram and Twitter. She explained how businesses can create profiles and pages, engage audiences, and integrate social media into traditional marketing campaigns.

1. Introduction to Social Media
& Social Marketing
Kauai Chamber of Commerce June 29, 2012
@LindaSherman with @Kauai and @EmagineKauai

2. Kauai Chamber of Commerce 06-29-12
Linda Sherman Intro
Resident of Kauai since 2004
Avid Tennis Player
Member, Kukui’ula Outrigger Canoe Club
Co-Founder, Sustainability Forums Kauai
Aqua Farming International
Commercial Marine Biology Institute
Lived in Japan for total of 21 years
Linda Sherman KauaiMarketing.com

3. Kauai Chamber of Commerce 06-29-12
Linda Sherman Intro
Traditional CMO background
Former CEO Club Med Japan; set up
Coors Japan; success launching ZIMA in
Japan
Social Marketing Strategist & Trainer
Social Media Influencer
Co-Founder, The Courage Group
Linda Sherman KauaiMarketing.com

4. Kauai Chamber of Commerce 06-29-12
Courage Group Intro
Website Creation
Graphic Design and Corporate Identity
Social Media Marketing Strategy and
Training
Digital Film: Online Promo and
Documentary Video
Photography
Linda Sherman KauaiMarketing.com

5. Kauai Chamber of Commerce 06-29-12
Competitive Landscape Has Changed
Linda Sherman KauaiMarketing.com

6. Kauai Chamber of Commerce 06-29-12
Competitive Landscape Has Changed
Linda Sherman KauaiMarketing.com

7. Kauai Chamber of Commerce 06-29-12
History of Marketing
Linda Sherman KauaiMarketing.com

8. Kauai Chamber of Commerce 06-29-12
History of Marketing
Linda Sherman KauaiMarketing.com

9. Kauai Chamber of Commerce 06-29-12
How To Be Found Has Changed
Linda Sherman KauaiMarketing.com

10. Kauai Chamber of Commerce 06-29-12
Traditional Marketing
Marketing
Campaigns
include print, TV,
radio, in-store,
events, and
email.
Linda Sherman KauaiMarketing.com

11. Kauai Chamber of Commerce 06-29-12
Holistic Marketing Integration
Traditional
Marketing can be
integrated with
social media
platforms. For
instance, you can
add an email
(newsletter)
subscription to
your Facebook
Page.
Linda Sherman KauaiMarketing.com

12. Kauai Chamber of Commerce 06-29-12
What Is Social Media?
Linda Sherman KauaiMarketing.com

13. Kauai Chamber of Commerce 06-29-12
Social Media Tool Integration
Linda Sherman KauaiMarketing.com

14. Kauai Chamber of Commerce 06-29-12
Three Steps of Social Media Marketing
Linda Sherman KauaiMarketing.com

15. Kauai Chamber of Commerce 06-29-12
Allocate Resources
Linda Sherman KauaiMarketing.com

16. Kauai Chamber of Commerce 06-29-12
How To Get Started
Linda Sherman KauaiMarketing.com

17. Kauai Chamber of Commerce 06-29-12
Google+
Linda Sherman KauaiMarketing.com

18. Kauai Chamber of Commerce 06-29-12
Google+
Linda Sherman KauaiMarketing.com

19. Kauai Chamber of Commerce 06-29-12
YouTube
Linda Sherman KauaiMarketing.com

20. Kauai Chamber of Commerce 06-29-12
Pinterest
Linda Sherman KauaiMarketing.com

21. Kauai Chamber of Commerce 06-29-12
Feature Your Web Content
Pinterest
Linda Sherman KauaiMarketing.com

22. Kauai Chamber of Commerce 06-29-12
Transmedia - Trade Show to Pinterest
Linda Sherman KauaiMarketing.com

23. Kauai Chamber of Commerce 06-29-12
Transmedia - Trade Show to Pinterest
Linda Sherman KauaiMarketing.com

24. Kauai Chamber of Commerce 06-29-12
Transmedia - Wedding Fashion Show
Wedding
information is
very popular on
Pinterest
Linda Sherman KauaiMarketing.com

25. Kauai Chamber of Commerce 06-29-12
Transmedia - YouTube to Pinterest
Linda Sherman KauaiMarketing.com

26. Kauai Chamber of Commerce 06-29-12
Engage Advocates on Pinterest
Curalate image
driven analytical
tool
Linda Sherman KauaiMarketing.com

27. Kauai Chamber of Commerce 06-29-12
Make Your Site Pinnable
Watermark your
images
Linda Sherman KauaiMarketing.com

28. Kauai Chamber of Commerce 06-29-12
Make Your SKU’s Pinnable
Linda Sherman KauaiMarketing.com

29. Kauai Chamber of Commerce 06-29-12
Pinterest Drives More $$ Per Click
Linda Sherman KauaiMarketing.com

30. Kauai Chamber of Commerce 06-29-12
First Touch Revenue Source
Convertro for Venture Beat
Linda Sherman KauaiMarketing.com

31. Kauai Chamber of Commerce 06-29-12
Driving Sales From Pinterest
Boticca 50,000 from Facebook; 50,000 from Pinterest March 15 - April 15
Linda Sherman KauaiMarketing.com

32. Kauai Chamber of Commerce 06-29-12
Facebook Profile
Linda Sherman KauaiMarketing.com

33. Kauai Chamber of Commerce 06-29-12
Facebook Timeline Profile
Linda Sherman KauaiMarketing.com

34. Kauai Chamber of Commerce 06-29-12
Facebook Pages
Linda Sherman KauaiMarketing.com

35. Kauai Chamber of Commerce 06-29-12
Facebook Page Engagement
Linda Sherman KauaiMarketing.com

36. Kauai Chamber of Commerce 06-29-12
Make Your ‘Featured Likes’ Strategic
Linda Sherman KauaiMarketing.com

37. Kauai Chamber of Commerce 06-29-12
How to Set Featured Likes on FB
Click on: ‘Edit
Page,’ then
‘Update Info’ to
display this
interface page.
Linda Sherman KauaiMarketing.com

38. Kauai Chamber of Commerce 06-29-12
Facebook Page App Custom Covers
How to set up Custom Covers on your Facebook Page
Linda Sherman KauaiMarketing.com

39. Kauai Chamber of Commerce 06-29-12
Facebook Page App Custom Covers
Linda Sherman KauaiMarketing.com

40. Kauai Chamber of Commerce 06-29-12
Email Subscription Integration
Linda Sherman KauaiMarketing.com

41. Kauai Chamber of Commerce 06-29-12
Email Subscription Integration
Linda Sherman KauaiMarketing.com

42. St. Regis Kauai 04-25-12
Newsletter Subscription Integration
Linda Sherman KauaiMarketing.com

43. St. Regis Kauai 04-25-12
Build Your Subscriber Base
Linda Sherman KauaiMarketing.com

44. Kauai Chamber of Commerce 06-29-12
foursquare
Linda Sherman KauaiMarketing.com

45. Kauai Chamber of Commerce 06-29-12
foursquare
Linda Sherman KauaiMarketing.com

46. Kauai Chamber of Commerce 06-29-12
foursquare
Linda Sherman KauaiMarketing.com

47. Kauai Chamber of Commerce 06-29-12
Instagram
Linda Sherman KauaiMarketing.com

48. Kauai Chamber of Commerce 06-29-12
Instagram
Linda Sherman KauaiMarketing.com

49. Kauai Chamber of Commerce 06-29-12
Instagram
Linda Sherman KauaiMarketing.com

50. Kauai Chamber of Commerce 06-29-12
How To Instagram
Select Share Button
Linda Sherman KauaiMarketing.com

51. Kauai Chamber of Commerce 06-29-12
How To Instagram
Choose Filter and
Border
Linda Sherman KauaiMarketing.com

52. Kauai Chamber of Commerce 06-29-12
How To Instagram
Add Geo Tag and
Networks
Linda Sherman KauaiMarketing.com

53. Kauai Chamber of Commerce 06-29-12
How To Instagram
Select Location
Linda Sherman KauaiMarketing.com

54. Kauai Chamber of Commerce 06-29-12
How To Instagram
Add Caption
Linda Sherman KauaiMarketing.com

55. Kauai Chamber of Commerce 06-29-12
How To Instagram
Instagram Arrow to
TR GPS
Linda Sherman KauaiMarketing.com

56. Kauai Chamber of Commerce 06-29-12
How To Instagram
Instagram GPS Page
Linda Sherman KauaiMarketing.com

57. Kauai Chamber of Commerce 06-29-12
How To Instagram
Instagram photos went
large on Facebook in
January
Linda Sherman KauaiMarketing.com

58. Kauai Chamber of Commerce 06-29-12
How To Instagram
Instagram on Facebook
Linda Sherman KauaiMarketing.com

59. Kauai Chamber of Commerce 06-29-12
How To Instagram
Darkroom App
Linda Sherman KauaiMarketing.com

60. Kauai Chamber of Commerce 06-29-12
How To Instagram
Username: Influential
Mayhem Studios
Instagrammers:
Calvin Lee
Linda Sherman KauaiMarketing.com

61. Kauai Chamber of Commerce 06-29-12
How To Instagram
Instagram on Facebook App Box
Linda Sherman KauaiMarketing.com

62. Kauai Chamber of Commerce 06-29-12
Business Use of Instagram
What is the
Garden Cart
today?
Linda Sherman KauaiMarketing.com

63. Kauai Chamber of Commerce 06-29-12
Business Use of Instagram
Warby Parker
Instawalks NYC
8,000+ followers
Linda Sherman KauaiMarketing.com

64. Kauai Chamber of Commerce 06-29-12
Business Use of Instagram
NH Hotels
#WakeUpPics
900+ followers
Linda Sherman KauaiMarketing.com

65. Kauai Chamber of Commerce 06-29-12
Twitter
Linda Sherman KauaiMarketing.com

66. Kauai Chamber of Commerce 06-29-12
Twitter
Linda Sherman KauaiMarketing.com

67. St. Regis Kauai 04-25-12
Klout
Linda Sherman KauaiMarketing.com

68. Kauai Chamber of Commerce 06-29-12
Twitter Connect
Linda Sherman KauaiMarketing.com

69. Kauai Chamber of Commerce 06-29-12
Twitter Discover
Linda Sherman KauaiMarketing.com

70. St. Regis Kauai 04-25-12
Get Found Online
Create
Optimize
Promote
Social Proof
Convert
Linda Sherman KauaiMarketing.com

71. Kauai Chamber of Commerce 06-29-12
Contact Linda Sherman
Tel: 808-212-1860
email: Linda.Sherman@CourageGroup.com
@LindaSherman • @KauaiTalk
KauaiMarketing.com
ItsDifferent4Girls.com
BoomerTechTalk.com
Gplus.to/LindaSherman
Pinterest.com/KauaiMarketing
Linda Sherman KauaiMarketing.com