Sex Sells

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Presentation to the Brilliant BusinessXchange, 12th March 2009 at Hall and Woodhouse, Blandford, Dorset. Given by Linda Parkinson-Hardman of Grow A Better Business (www.growabetterbusiness.co.uk) and Alison Boyle of LA Marketing & Design (www.lamarketinganddesign.co.uk/)

Business Technologie

Sex Sells Does it ..........? You bet it does.

The flake advert? ,[object Object],[object Object],[object Object],[object Object],[object Object]

So why’s it important? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why perception? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So how does this apply to a business? ,[object Object],[object Object]

Features vs Benefits ,[object Object],[object Object],[object Object]

Benefits vs Features ,[object Object],[object Object]

Let’s try it out .... ,[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object]

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1. Sex Sells Does it ..........? You bet it does.

Sex Sells

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