Introductory social media presentation delivered to the PNW District - Optimist International, August 26, 2011

1. Social Media is not a fad. Presented by Linda Jackson August 26, 2011

2. Social Media is a fundamental shift in the way we communicate.

3. Social media is a way to transmit or share information with a broad audience.

4. 30 Billion Pieces of information are shared on Facebook each month. Source: NY Times, Mar 29, 2011

5. 6 Billion Tweets are sent @Twitter everymonth Source: Twitter, August 18, 2011

6. << I want to go to lunch.>> << I went to lunch.>> <<This is where I ate lunch.>> <<Why do we eat lunch?>> <<Look at me eating lunch!>> <<I’m really good at eating lunch.>>

7. Social media is where public relations and word of mouth marketing meet with technology.

8. With social networking, the story is more concise 160 140 120 Smartphone

9. Like an elevator speech, we want to get to: Tell me more… We want to create mutually beneficial relationships based on shared values and goals.

10. Our blogs share stories about what it means to be part of an Optimist Club http://www.experienceoptimism.org More than 1,000 stories online. http://www.pnwdistrictoptimist.com

11. Optimist International is becoming social Blogging platform http://www.optimist.org http://eoptimist.org Engage and connect with Optimist Club members

12. Like the PNW District on Facebook (please) https://www.facebook.com/pnwoptimist Follow us @Twitter http://twitter.com/#!/pnwoptimist http://twitter.com/#!/newoptimistclub

13. Social networking is not a fad. It is a fundamental shift in the way we communicate. Social networking improves your ability to influence and promote. Are you ready to connect? What about your Optimist Club?

14. Let’s connect! Linda Jackson Twitter: @newoptimistclub Facebook: www.facebook.com/lindaj Phone: 208.861.2310 Email: linda@newoptimistclub.com Skype: skypelindaj25